Advantages And Disadvantages Of Commercialisation Of Sports

sport as a result invest must more interest into it. The NFL is able to leverage the fact that

Another objective of sports marketing is creating sales. “The modern sports marketer is charged with one simple responsibility: to increase the sources of revenue” (Westerbeek 6). This includes obtaining more sponsors

| * Endorsing Athletes * Sponsoring Sports events * City based advertisements * Banners & Billboards * Themes on

For the past years the media has had a big effect on society. Many people rely on the media for news or sports coverage but they don’t realize that the media may influence people’s beliefs or way of behaving. The media covers sports in order to provide information to the fans but they also can create fake news to spark controversy in sports. The world of sports is largely affected by the media as they are a big topic to talk about throughout all kinds of media. Although the media can provide information of sports to fans, it can also create positive and negative conditions for the athletes. The media’s portrayal of sports creates rivalries between teams and players which increases competitiveness, damages professional relationships, and

(a) increased the number of sports it is affiliated with; would help not only to build brand credibility, but also build a bridge to new customer markets.

Sports of old were merely competitive activities rooted in heroism and romanticism. Sports activities today, however, have no such innocence or simplicity. Currently in America, the activities that make up our sports culture is not only the competitive events themselves but the processes and issues that underlie and surround them. Entwined in our sports culture is the giant business of mass broadcasting. Indeed, sports and the media go hand in hand like peanut butter and jelly, like Mickey and Minnie, Darth Vader and Luke. They are intertwined and depend on each other to continue to grow. Sports media includes television, radio, magazines, newspapers, books, films, and, now, most importantly, social media devices provided by the

Money is invested into these governing bodies of sport that will make new openings for more people to play local sports.

A. A player could seek out additional sponsorships and advertising deals like a professional athlete.

Sports are extremely popular around the world and only get more popular as time goes on. Sports is on television (TV), in the news, in the newspaper, and online. It only makes sense that this is the case. A sporting event is the ultimate drama. The variability of a game is what gets people so into it. Sports can tell a story, and teach great life lessons as well as inspire people. If sports are that important to the people around the world who watch it, just think about how important sports are to the ones who actually play it and coach it. It is their passion, their persona, their life. With the media’s harsh expectations of teams today, unless a team wins a championship, they are deemed unsuccessful. Since expectations are so high,

In today's media saturated culture, sports' programming has become a big business. The sporting industry, with annual revenues of over $100

The more a sport becomes commercialized, the higher the cost of participating for the athlete. One example would be that there are entry fees established to help raise monies that will be awarded to the winner and the sponsoring company.

Sport is an ever growing aspect of our cultures, and as the access to different avenues of sport begin to present themselves we question the ability of sport organizations to expand globally. This review of literature will examine different avenues of sport and the research that has been done in regards to their effort to expand on a global scale.

The use of specific athletes in marketing campaigns really began to show promise when athletes like Jordan began wearing their own brands of shoes. The idea to consumers or fans of the NBA that they could wear the same shoes as Michael Jordan, and somehow play like him was an easy sell by Nike. Today it is now common for marketable athletes in almost all sports to wear their own style of shoes, spikes, or skates. An interesting point to make is that through Nike Michael Jordan eventually launched his own clothing line called Jumpman23 that makes everything from socks and underwear to winter coats. Even though Jordan has been retired since 1999 the Jumpman23 company has continued to release a new shoe every single year that are simply called “Jordan 24”, an increasing corresponding number to the number of years the shoes have been produced. The new Jordan shoes still retails at over $150 a pair even though Mike hasn’t stepped on the court in 11 years! After retirement and becoming the CEO of the Jumpman brand Michael Jordan has been able to court other famous athletes from a variety of sports to wear his brand. A few examples of the athletes include Derek Jeter (baseball), Dwayne Wade (basketball), Jason Taylor (football), and April Holmes (track and field). The wide range of athletes in all different sports who now market a brand for arguably the greatest athlete of all time truly shows the money, power, and influence an athlete can experience

This article continues to explain that once a sports marketer creates a product and advertises it on a small scale, “Sports marketers get ahead by gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes.” In other words, sports marketers need to have a plan of action to promote their product on a larger scale over time. Also, sports marketers spend much of their planning on the aspect of promotion. Mihai verifies that the category of promotion serves to prove that the product is desirable through advertising, sales, sponsorship and public relations. If a sports marketer follows these planning steps, his/her work will lead to a successful product with a large margin of profit.

Sports' marketing is a comparatively new field and dimension within the broad concept of marketing. It is continuously evolving and changing today as society combats the free market to decide the legal and ethical limitations of business today. It is significant to note that this discipline within marketing is not clearly defined. Sports today use corporate sponsorships and television money in order to contend and pay for top quality athletes. Those companies use teams, leagues, colleges, and individuals to make a distinction between their products in a very aggressive business environment. What makes up sports marketing to one person could be considered selling out to another. The business world keeps pushing to find a competitive advantage and the sports world has in general welcomed the money offered (Weikel, n.d.).