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Advantages And Disadvantages Of Consulting

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Consulting is the practice of providing help to organizations for performance improvement through the analysis of problems that already exist within the business or the company. But analytics, over the past few years has emerged as a field which is much bigger than consulting and is expected to surpass the realm of consulting in the future too. The phenomenon of consulting came to India much later than it surfaced in other developed countries and the main aim of consulting was to assist companies in their business processes as projects, advisory services, etc. But as the world started moving from analog to digital environment, cropping up of immensely popular social networking sites like Facebook, LinkedIn, Twitter, etc led to accumulation …show more content…

Consulting is slowly dying down in today’s businesses especially marketing-related firms that rely heavily on the data generated by people online and offline. It is important for an organization to optimize their results and understanding of the subject matter and help in decision making of the firm on the bigger level. And it’s not just the hardcore FMCG marketing companies but companies from other domains like healthcare, policing, security intelligence, quality assurance , etc that are hopping on from the foot of consulting to that of analytics. Analytics is being used by portfolio managers to see how the past trends have been in respect of stock markets and how some particular companies have performed better than the rest during, say a financial crisis. A criminal analyst uses it to identify occurrence of fraud by uncovering trends and patterns. A supply chain retailer uses analytics to monitor demand and supply of goods so the delivery is faster and convenient to the customer. It is being used by a manager to identify why, say, the financial division has been performing so poor lately and to be able to identify the reasons behind the same. For example, various trails conducted at clinics will now not be limited by the sample sizes that used to be so small. Analytics is now being …show more content…

Analytics in fact has reached a far new level in today’s competitive and constantly changing environment and is only bound to grow further in the industry. Although it emerged as an arm of consulting but looking at the volume, variety and velocity with which data is growing on the internet and even otherwise, analytics of going to leave consulting far behind, But that is not to say that consulting is losing out because consulting jobs still are in demand today and companies in the future are going to feel the need to outsource their projects to consulting companies or individuals because analytics can’t be considered a substitute of consulting. Thus we see that, although consulting remains important today but analytics is something that has moved beyond it and carved a niche for itself. The analytics industry is only going to grow in the future that too with immense pace and can be said to have already emerged out of the shadows of

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