Advantages And Disadvantages Of E-Marketing

The internet offers the potential to achieve a global market success for any business. Businesses that go online increase their opportunities to reach their target market and is cost effective when compared with other forms of marketing. It creates opportunities, benefits and challenges for a business but in the long run is worth it for the added publicity and hopefully profits. Going online has benefited many organisations including Tesco PLC. I will be using Tesco as my example of the benefits, opportunities and challenges for a business by using the internet. Tesco has operated on the Internet since 1994 and started an online shopping service named 'Tesco Direct' in 1997 which

A way that the internet benefits by internet marketing is by providing all the necessary information about the product or service that the person is providing. Businesses are increasingly enabling the customers to find out even more information about their product. For example some companies advise you how to wash certain clothes so they do not get ruined and stay preserved. Organisation strives on building a customer and business relationship so by maintaining this they cater to the customer’s needs and wants. On the other hand on a customer’s point of view, this is a down fall because they would not be able to see or feel the product unless they purchased it first which increases product risk. Also another disadvantage of this is because the items get shipped, and if product gets to the consumer damaged the company does

Businesses can advertise products to many more people at a cheaper rate. Entertainment has also been made easy. With programs like Netflix, you can watch a movie in a split second and not spend time or gas going to a RedBox or Family Video. All of this is made much more simple due to the internet.

Internet marketing brings a lot of opportunities and benefits to businesses for instance reach to wider audience therefore raising awareness of the brand and attracting prospective customers, reducing overhead cost of the company as running and online business does not require as much finances as a regular business, and

At the present time, information technology changes fast, and most companies has built their own websites, online shops, and databases to help them to increase their sales from online customers. They collect information and analyse their customers to know their customers ' needs and wants. Therefore, M&S has invested its information technology, such as online shop in 1999. In addition, most stores in the UK and Western Europe were running a trial of the EPOS (Electronic Point Of Sale)[3] systems. M&S has also used this system to drive sales, increase customer service, and improve its efficiency (Yorwerth, 2001).

This convenience gives consumers immediate feedback on exactly what they are looking for at the precise time. Second, e-commerce offers sellers an opportunity to reduce costs while at the same time provide market expansion since e-commerce is open to anyone with access to the Internet. E-commerce minimizes the need for a physical store as well as the need for staff members; thus reducing overall labor expenses. “Internet technologies also permit sellers to track the interests and preferences of their customers with the customer’s permission and then use this information to build an ongoing relationship with the customer by customizing products and services to meet the customer’s needs” (E-commerce advantages). Not only has e-commerce exploded over the past decade, but year after year, organizations are reaping the benefits of profitable earnings and successful customer service due to their ongoing ability to satisfy needs via the Internet. A fourth advantage e-commerce presents is lower transaction costs. The reason for this is because e-commerce employs an automated order tracking and billing system, therefore, allowing consumers to oversee the entire business cycle from ordering, building, shipping, etc. For example, Dell tracks each computer through the entire manufacturing and shipping process, thus, allowing customer to see exactly where their order is at any given time

Also it offers better returns than in other media along with the huge database through which advertiser could easily maintain Electronic Relationship Management with the Consumer (ECRM) and other side consumer also get whole detail about the products and services from their own convenience place and get the product delver at their doorstep which also helps them to reduce transportation cost, hassle free services, easily availability, different options available etc to the

If you are going to start a business online or in other professional terms you would like to step into e- business then you must first have the basic knowledge of computers. Second is to see what other competitors are offering online in cloth selling business. you should never copy what others are diung but you should take them as your guide or mentor in establishing your own E-Retailing. So basically research and analysis all pros and cons of E business and how long it will be going to give furitfull results to your business.

Internet has impacted the way businesses are done. It has helped in building relationships with customers and suppliers and all the other stake holders to create value and make money in the process. The entire process of marketing has been changed and revolutionised. Digital marketing is quite beneficial to the companies that adopt it but none the less it possesses a greater challenge to the companies.

This enables businesses to have a market as wide as the online population all around the word going off boundaries and having worldwide access to clients

Advancement in the internet and information Technology provides several opportunities and different channels for businesses to market to products services. Deploying an effective targeted e-marketing campaigns an important strategic decision for businesses to stay competitive and to increase profitability. The three e-business marketing strategies are: e-commerce website, e-marketing and web services using underlying web technologies including Extensible Markup Language, Simple object Access protocol, Web Services Description Language and Universal Descript on, Discovery and International specification using NuSOAP Web Services Toolkit for PHP, HTML, My SQL, HTTP etc. We evaluate the effectiveness of the web technologies used

The internet is an essential marketing tool as it is convenient for both the clients, potential customers, and the businesses. It is convenient for the businesses because internet marketing is easy and simple therefore it does not involve lengthy procedures. Using the internet as a marketing tool is convenient for the customers as the companies that offer products over the internet enables the customers to make their orders at their own convenience. The customers can get to place their orders online anytime of the day or night and the products they have ordered is delivered to them depending on the policies of the company.

E-market or internet marketing is getting wider as the consumer only need the internet to buy or order the stuff they needed. They don’t need to go to the actual place to order but with just a single click they can have whatever they want. There are both advantages and disadvantages in e-marketing. However, as modernization occurs e-marketing is something many can’t live without. Everything is made easier with a click on the finger tips as the consumer have everything at their expense. However, if the E-marketing dominated the business world, it doesn’t mean that the traditional marketing will be replaced.

Success, Failure, Prosperity all these are inevitable parts of business. You win one day, you taste the failure on the other. It is a continuous process and everyone is in the search of minimizing the rate of failure and enhancing profitability. Well, utilization of modern and advanced technology can help you out regarding this. When we are talking about utilization of modern facilities for business progress, the context of internet marketing will arrive quite obviously. Asking for the helps of internet has become undoubtedly an effectual process to create a buzz and do a solid publicity of your service and in turn invite more and more people to visit your site. Once it is made certain that the website contains all those information that prospective visitors would love to search for, a high rate of conversion can be expected.

Dlodlo & Dhurup (2010, p.169-167) stated that, first: the implantation of e-Marketing depends on the security procedures (whether it 's adequate or not, organized or not), since any online research or purchase stand on trust mainly. Second: In addition, the cost of infrastructure and the cost of access and embracing have no longer constitute limitation in implementing e-marketing. Finally: the implementation of e-Marketing may limit by information barriers, just like doubts about the