preview

Advantages And Disadvantages Of E-Retailing

Better Essays

1. Abstract
E-retailing or online is growing at faster pace in India. It has steady growth rate of 50-60% over the years. E-retailing accounts for 10% of e-commerce activities in India. There is lot of growth in online retail and same number of challenges to be faced. The article focuses on the opportunities and challenges for online retailers in business environment. Electronic retail is process of doing business through computer networks. A person sitting on his chair in front of a computer can access all the facilities of the Internet to buy or sell the products.
Unlike traditional reatil that is carried out physically with effort of a person to go & get products, e-retailing has made it easier for human to reduce physical work and to save …show more content…

Individual and start up e-tailers may be launched from a single room with one computer and expand rapidly rather than pay for an entire building with expensive overhead. E-tailers may trace consumers' shopping behaviour while gaining valuable insights into their spending habits, which may lead to increased revenue. In addition, customers shop from the comfort of their homes at any time rather than being physically present in the store during specific hours.
3.3 Disadvantages of Electronic Retailing
However, creating and maintaining an e-tailing website may be expensive. Infrastructure costs for order fulfilment, warehousing goods, dealing with returns and other issues add up quickly. Also, consumers may not trust a company that is not well-established and may not buy from it as frequently as a brick-and-mortar store.
In addition, e-tailing does not provide the emotional shopping experience encouraging consumer spending the way being physically present in stores does. E-tailing does not let consumers hold, smell, feel or try products or services for the sensory support of buying them. It also does not provide the personal service many consumers are accustomed to when

Get Access