1. Abstract
E-retailing or online is growing at faster pace in India. It has steady growth rate of 50-60% over the years. E-retailing accounts for 10% of e-commerce activities in India. There is lot of growth in online retail and same number of challenges to be faced. The article focuses on the opportunities and challenges for online retailers in business environment. Electronic retail is process of doing business through computer networks. A person sitting on his chair in front of a computer can access all the facilities of the Internet to buy or sell the products.
Unlike traditional reatil that is carried out physically with effort of a person to go & get products, e-retailing has made it easier for human to reduce physical work and to save
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Individual and start up e-tailers may be launched from a single room with one computer and expand rapidly rather than pay for an entire building with expensive overhead. E-tailers may trace consumers' shopping behaviour while gaining valuable insights into their spending habits, which may lead to increased revenue. In addition, customers shop from the comfort of their homes at any time rather than being physically present in the store during specific hours.
3.3 Disadvantages of Electronic Retailing
However, creating and maintaining an e-tailing website may be expensive. Infrastructure costs for order fulfilment, warehousing goods, dealing with returns and other issues add up quickly. Also, consumers may not trust a company that is not well-established and may not buy from it as frequently as a brick-and-mortar store.
In addition, e-tailing does not provide the emotional shopping experience encouraging consumer spending the way being physically present in stores does. E-tailing does not let consumers hold, smell, feel or try products or services for the sensory support of buying them. It also does not provide the personal service many consumers are accustomed to when
Consumer buying behavior is complex and unpredictable. E-tailers like CanGo work hard to build their technology around that behavior, adapting it to the informational and emotional needs of consumers as they make their purchase decisions. However, as Andrew and his team realized, even the most up-to-date e-tailing technology can 't always keep up with the shifts in consumer behavior. Marketers must continually revisit the consumer buying process, refresh their understanding of it, and use their ever-evolving insights to craft messages that appeal to consumers ' developing needs. An opportunity that CanGo can use to ensure that their customers purchase from them online is by establishing an online brand.
The definition of E-Commerce or E-Tailing is replacing the traditional relationship of buying and selling in person or the phone with the use of the Internet, Smart Phones and networking. The more people that use the Internet regularly, the more Internet commerce increases. This causes a continual loop of improvements and innovations of which businesses must be aware. Most economists see e-commerce as a market segment that leads to intensive price competition and consumers armed with greater knowledge. E-commerce has changed business models globally, and allows customers to engage in the process of shopping either online or to a destination. Brick and mortar stores do have a conundrum do you want traffic into the store, or do you want the sale based on ease of shopping and/or convenience? (Eisingerich).
E-commerce is the capability of an organisation for having dynamic presence over Internet that allows the company for conducting their business electronically, in spirit of having an electronic shop. Thus, the products can be sold, paid and advertised electronically without the requirement to be processed with the help of human being. Because of massiveness of internet advertising and website can be un-covered to millions of people all around the globe with the information being able to be transformed almost promptly the site can always be kept updated with all latest products for matching with the demand of the consumers (Lee, 2005).
Moreover, the development of eBay and Amazon causes a big impact on the customer demand in a retail market. The convenience of the online shopping makes the retail stores suffer some losses in a sale if there is no online system updated.
Lang and Bressolles (2013) conducted a study on the “Economic Performance and Customer Expectation in e-Fulfillment Systems: A Multi-Channel Retailer Perspective”. In order to identify their findings and evaluate the economic performances on the four e-fulfillment systems, they performed a method to evaluate the theoretical and empirical points of view gathered from conducting interviews with various employees within retail companies. Based on a literature review in supply chain management and in marketing, five economic performance and four customer expectation indicators are identified.
E-tailing, short for electronic retailing is the sale of retail merchandise over the internet. There are many factors that beckon different behaviors in e-tailing ( Searchcio.com, 2011 ). It is the new wave of the world today. As technology steers our habits toward electronic commerce, it affects different behavioral aspects for both e-tailers and their customers. E-commerce, short for electronic commerce, is the buying and selling of goods and services on the internet
As a ‘fundamental objective ' is about the convenience of online shopping. They are comments, online shopping is easy to find trade from different suppliers at home without having to go to the store. So, it will save you time, then shop in a store, in a retail store you have to go out to a store to another store. In addition to the convenience, customers can shop online without any time limit. You can search the World Wide Web online from Monday to Sunday, is open all year round 24 hours, anytime. It is also convenient for customers to share information through chats or discussion forums, to help others make better buying decisions. This is because the Internet a wide range, customers allow stores around the world, achieving great Internet sales, and comparison shop from the comfort of your home. Online shopping convenience to remove restrictive customers shopping in a store or purchase items they must be based on what is available locally. Online shopping at home than to spend time in places, gathered together more safely. This idea would also apply during peak seasons, such as the lunar New Year, Hari Raya Puasa, Deepavali and avoid large crowds during the Christmas holidays. In this way, it may lose the shopping for outdoor fun. In – store shopping could make social connections than that shopping independently
There are also many disadvantages to ecommerce and these are mainly to do with the exchanging of information over the internet and the security measures that this entails. Every time a transaction is made, it is often a credit card number that is submitted over the Internet. There are many consumers today that still refrain from the practice for fear of a third party obtaining their card numbers or other personal information Also, as the internet is accessed by millions and possibly billions of people every day the information that is exchanged can be accessed by people who know how to, this information can be protected with the use of certain software and the advice of people who are experienced in this field, but this costs money and more than often small companies who have tight profit margins do not always give the customers the protection that they
The first behavior that I will discuss in the consumer model is the product or service search. This is initially influenced by independent or uncontrollable variables (DMS Retailer, 2011). Some of the charateristics such as age, gender, culture, and lifestyle. Some moderating variables are within the control of the vendor. Price, variety of products, and services are the factors that how they can intervene and influence the initial search. The communications medium that is being used by e – tailer are pricing and advertisement by the Internet and different websites. The use of their brand name and promotional Internet banners will also take a customer toward a
A steady increase in the popularity of online sales has caused a major push towards e-commerce in the retail industry.
Business like Amazon wants to make buying item from their business easier for customers. This is why Amazon offers E-retailing which gives customer option to go shopping online. The internet has had impact change on consumers shopping habit as shopping online has numerous advantages which is why online shopping continues to gain popularity. Some of the advantages of E-retailing is that it’s convenient as consumers are able to go shopping at home which could help them save cost on travelling and also gives consumers an option to compare prices of different products as there are wide range of products being sold online.
E-commerce is transactions conducted via electronic means such as the internet, email and SMS. It is considered to be one of the most important aspects of the internet to appear. As a result, people are able to exchange goods and services immediately regardless of their geographic location and time. More and more businesses conduct transactions on line, with some trading purely on-line thus reducing overheads and administrative costs.
The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.
Online shopping is very convenient for people to buy anything they want. It is not like
E-commerce is the stores that provide service for customers via online. It sells a variety of products such as foods, drinks, and many others. It has different sectors which have many classes of businesses. For example online supermarkets are starting to grow today. Previously, have the physical stores or traditional stores but they build an e-commerce now. When e-commerce is becoming popular, they start to do it to get more profit. This essay will examine and evaluate how e-commerce has altered business practices in supermarket, including e-commerce grows very fast, profitable business and convenience for customers, enjoyable and comfortable to shop, and detail information in the e-commerce websites. It also will argue and evaluate the main tactics to increase the profit of internet trading, are convenience delivery home, having good marketing, and providing electronic transaction and good electronic assistance.