Advantages And Disadvantages Of Electric Razors

* Advertising expenditures increased significantly for newer and smaller players to grab the market share whereas established players did not increase it significantly.

Examining the consumer behavior for nondisposable razors, we can observe that consumers are focusing on the premium segment. Also, they are becoming more sophisticated and expecting new technologies to smooth the shaving process. Focusing on that, Paramount should invest in the premium products category. Even though that would create cannibalism for the “pro-products” which is already loosing market.

“ An alternative to using razors is powered surgical clippers. Clippers mechanically trim the hair close to the skin,

The Clean Edge which is Paramount’s newest nondisposable razor has powerful influence in the market since 2010. It was improved design and used the new skills to make the razor’s properties become better than before. Lots of men like it and consider it was the closest, cleanest and smoothest.

Your handsome azz Grandfather had only one blade… and polio! So, stop paying for shave tech you don’t need. (Dollar Shaving Club commercial)

The case points out that Gillette’s competitors were quick to copy new products. The launch of Sensor will be a breakthrough in the market and will introduce a new product category the “cartridge laser cut razor with superior quality”. Therefore it is essential for Gillette to protect their new product by pursuing patent enforcement, as they already have. This way will Gillette retain its competitive advantage and will re-introduce and position itself as a technology leader.

You love the sight of his face. Why not help him keep it smooth and beautiful with the Philips Norelco Electric Shaver 2100? It costs a paltry $34, but it's a champion razor with three heads and a pop-up trimmer to boot. You'd pay more for replacement blades on some other models than you would for this quality grooming tool. And because it's cordless, Dad can carry it with him

Synopsis: Gillette has long been known for innovation in both product development and marketing strategy. In the highly competitive, but mature, razor and blade market, Gillette holds a commanding worldwide market share. The peak of its innovation occurred in 2006 with the introduction of the Fusion 5-bladed razor. Today, innovation in razors and blades is thwarted by a lack of new technology and increasing consumer reluctance to pay for the “latest and greatest” in shaving technology. Gillette must decide how to put the razor wars behind them and maintain or increase its share of the global razor market.

Old Spice Beard & Head Trimmer is a product manufactured by the famous company, Braun. Braun as a brand was introduced in the year 1935; since then it has been manufacturing high quality products; including male and female grooming devices, oral care, beauty products, clocks, watches, irons, and so many others. Braun shavers and trimmers are particularly famous among consumers for their design and quality.

* Paramount will be viewed as innovative and keeping up with competition. A company that is stagnant falls behind. Through marketing this razor to everyone, Paramount will be viewed as taking the next step to create the best razor. Currently Paramount isn’t working on any other innovative razors so this technology will have to be available to all different types of customers.

Paramount Health and Beauty Company is in the process of launching a new technologically advanced nondisposable razor “Clean Edge”. With its improved design, Clean Edge provides superior performance by utilizing a vibrating technology to stimulate hair follicles and lift the hair from the skin, allowing for a more thorough shave. The company has decided to introduce it in the men’s market where it has a strong presence. The company is now focussing on positioning and naming of this new product. It also needs to decide on the promotional activities to be performed adhering to the budget constraints and also must decide on the distribution channels through which it can reach to the masses.

The Indonesian economy has constantly grown within the last 20 years. However, the shaving market is still underdeveloped compared with Western markets. Hence, Gillette should provide more information to spread widely concept of shaving. Moreover, it should introduce new products to facilitate the introduction of shaving products to non-shavers and increase the frequency of shaving in current shavers.

As a Gillette razor consumer, I have encountered an inconvenience that I think can be solved and build customer loyalty. I’ve been using Mach 3 razors for over fifteen years, and when purchasing refills I have found it difficult to find blades that are compatible with the razor handle that I own. Thinking out of the box, what if Gillette were to make razor handles that are compatible with any of Gillette’s product line of refills? This would then provide consumers the freedom to purchase from a variety of Gillette’s product lines without having to spend extra money on a handle that works with the particular product refill. Owning a Gillette universal handle would also encourage customers to stay with Gillette refills as converting to another brand would cost more with the initial required handle

Gillette has been successful in convincing the world that more is better, in regards to the number of blades and other features of a razor. To be successful in the

Gillette is successful because the focus on the one thing they know and that is men. They understand what men need for their grooming needs, and their products are sold all over the world (P Kotler, 2017). Gillette’s popularity has worked because of several factors, including high-quality innovation, consumer research, and mass communications. With their research, and the fact they have kept improving their product, Gillette has made many breakthrough product innovations, which should allow their success to keep increasing. In 1971, there was the Trac II, the first twin-blade shaving system, then the Atra in 1977 there was a razor with a pivoting head, and then in 1989 they developed the Sensor the first razor with spring-mounted twin blades dubbed (P Kotler, 2017). In 1998, Gillette introduced the Mach3 it was the first triple-blade system, surpassed only by the 2006 launch of the six-blade Fusion, promoted as “the best shave on the planet.” (P Kotler, 2017) It is possible that Gillette can become as successful with Women as Men due to the fact Procter & Gamble acquired Gillette in 2005 and Procter & Gamble are experts at marketing to women, due to the fact most of their lines such as dishwashing liquid, laundry detergent, and hygiene products are aim for their woman clients.