Advantages And Disadvantages Of In Memory Database Management

Satisfied customers can be the best advocates, which is why customers’ needs should be satisfied every time.

Today’s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.

Databases today are essential to every business. Whenever you visit a major Web site – Google, Yahoo!, Amazon.com, or thousands of smaller sites that provide information – there is a database behind the scenes serving up the information you request (Hector, Ullman, & Widom 2008). Database systems are becoming as common in the workplace as the essential one that it can easily be searched, categorized and recalled in different means that can be easily read and understood by the end user.

Today's world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.

Customer satisfaction is the customer’s evaluation of a good or service in terms of whether it has met their needs and expectations (Vander Schee, 2016). The culture of the organization is to focus on delighting customers rather than on selling products (Lamb, Hair, & McDaniel, 2017). An example of a highly satisfied customer would be Nicole Snow, who owns a small business in Maine. One day she reached out to FedEx on social networks and asked for help in getting her supply chain set up. The team responded immediately and helped her solve the problem (“FedEx,” 2015). Here customer satisfaction is greatly shown the customers’ needs and expectations have been met by

Database systems provide efficient access to large volumes of data and are vital to the operation of many organizations.

Coronel, C. (2013). Database Systems: Design, Implementation, and Management, Tenth Edition. Mason, Ohio, United States: Cengage Learning.

Database Processing: is the system of collecting, storing, and processing data for the purpose of gathering information, managing information, and creating new knowledge from the stored data. Database Management Systems: Data processing in business is most often done using Database Management Systems (DBMS). A DBMS is used to create, process, and maintain a database. Some common inputs and outputs of a DBMS include; tables and forms to input data, queries to retrieve data, and reports to output and present data. Enterprise Database Managements Systems: this is a database system that supports a multi-user environment. These are most often used in large businesses that require employees to input and process data using a variety of different applications. Common enterprise technologies

Since 1960 and beyond the need for an efficient data management and retrieval of data has always been an issue due to the growing need in business and academia. To resolve these issues a number of databases models have been created. Relational databases allow data storage, retrieval and manipulation using a standard Structured Query Language (SQL). Until now, relational databases were an optimal enterprise storage choice. However, with an increase in growth of stored and analyzed data, relational databases have displayed a variety of limitations. The limitations of scalability, storage and efficiency of queries due to the large volumes of data [1] [2].

Database system design can be extremely time-consuming as it takes sophisticated software to create and control it. The design process becomes less user-friendly as it takes a more extensive knowledge of how to use it. The standard of an excellent database is one, which is complete, integral, simple, understandable, flexible and

Computer Information Systems (CIS) have forever altered the way in which organizations conduct business. No longer is commerce managed through clunky and expensive paper-based transactions. The advantage of this archaic process, though, was that it allowed corporations to store their documents in secure locations under tight lock & key. Today however, these cabinets have been replaced with database systems. Database systems are the modern version of filing cabinets, which house the vast data transacted by corporations.

It’s essential that companies or businesses today listen to their customers. No company or business today can afford to disregard the importance of customer satisfaction and loyalty. Aren’t they the same thing? No, they are absolutely not and they are enormously

Oracle provides a flexible RDBMS called Oracle7. Using its features, you can store and manage data with all the advantages of a relational structure plus PL/SQL, an engine that provides you with the ability to store and execute program units. The server offers the options of retrieving data based on optimization techniques. It includes security features that control how a database is accessed and used. Other features include consistency and protection of data through locking mechanisms.

Data has always been analyzed within companies and used to help benefit the future of businesses. However, the evolution of how the data stored, combined, analyzed and used to predict the pattern and tendencies of consumers has evolved as technology has seen numerous advancements throughout the past century. In the 1900s databases began as “computer hard disks” and in 1965, after many other discoveries including voice recognition, “the US Government plans the world’s first data center to store 742 million tax returns and 175 million sets of fingerprints on magnetic tape.” The evolution of data and how it evolved into forming large databases continues in 1991 when the internet began to pop up and “digital storage became more cost effective than paper. And with the constant increase of the data supplied digitally, Hadoop was created in 2005 and from that point forward there was “14.7 Exabytes of new information are produced this year" and this number is rapidly increasing with a lot of mobile devices the people in our society have today (Marr). The evolution of the internet and then the expansion of the number of mobile devices society has access to today led data to evolve and companies now need large central Database management systems in order to run an efficient and a successful business.

As technology is rapidly emerging and changing, organizations are quickly adapting to it, and with this technology and software advancement includes database management systems. Database management systems have become a crucial tool in every organization. It will be rather more surprising to see a company not using DBMS in this age. As organizations emerge and grow by years, they have numerous data sets to handle and database management systems is a software application which helps organizations perform this mundane task easily. It collects, organizes the databases and also stores and performs functions on the databases making it easier for users to access. Now days, an organization wouldn’t survive without data and information. The way this data is important for an organization, to manage this data is equally important. Database management systems has become a part of every field right from schools, libraries, medical centers, airlines, chemical plants etcetera. With the effective use of database management systems software in organizations, it comes with advantages and disadvantages which will be later explained in the findings section of this paper.