Advantages And Disadvantages Of Mistakes In App Marketing

Smartphones and tablets are anticipated to grow and play a bigger role in how people are shopping. Mobile offers customers the convenience of mobile ordering and helps to create customer loyalty since they will be able to track past and present orders all in one places (Vine, 2015).

With evolving technologies and digital innovation, mobile e-commerce is rapidly growing. Mobile devices, especially smartphones, have revolutionized the online shopping experience with time and seems like it’s just the beginning to the frontier.

Abstract: Just 30 years ago, most consumers relied on traditional print media, television and radio for their marketing information. The Internet changed the landscape of marketing by providing a new platform for interaction with consumers and a majority of consumers began to rely on desktop and notebook computers for the marketing information to make their purchase decisions. More recently, though, so-called smartphones and iPads have outpaced desktop and notebook computers as the interface of choice and current signs indicate these mobile devices will remain the marketing medium of choice for tens of millions of consumers the foreseeable future. These trends have been fueled by the development of a national wireless infrastructure that now provides a near-ubiquitous computing environment and it is only a matter of time before pervasive computing becomes a reality. In the interim, consumers are increasingly turning to social media networks and relying on the wisdom of crowds to formulate their purchase decisions. For instance, Bojei and Hoo (2012) report that, "An intention to buy a brand is based on a consumer's attitude towards buying the brand as well as the influence of social norms about what other people expect" (p. 33). Increasingly, consumers are turning to smartphone applications for these purposes (Bojei & Hoo, 2012). Therefore, determining how consumers are using these mobile

There are many different factors that are important in conducting a detailed marketing and customer analysis. The market potential must be analyzed to determine if the product will be profitable. Currently there are no mobile applications like FirstHome, so we do not have exact numbers to compare the product to. Therefore, a look at mobile applications as a whole will be examined. It has been estimate that the market potential in 2017 for mobile applications will be over two hundred and sixty eight billion downloads, which equal around seventy seven billion dollars (Clifford, 2014). The market potential for this application is very promising because it is infiltrating a growing industry. Also, consumer

As consumers spend most of their time engaging in online shopping apps, scheduling business appointments and playing online games on the mobile phones, business owners have tapped into this bandwagon to develop apps tailored to their customer needs. This is a smart move by businesses especially in the 21st century where virtually everything is reliant on social media networking. In the last decade, mobile apps are enhancing business to business (B2B) and business to customer (B2C) collaborations. It is the age that e-commerce is inevitable for every entity that seeks to connect with its customers and trading partners alike. In this context, the business is seeking to assess the suitability of creating an app for its customers to use. This

Long before now, all a company needed was a functional website. Having a website became obsolete and it became necessary to make your website mobile friendly. Now, the world has completely moved towards mobile technology and having a mobile app is the real deal. Any company that is serious to makes sales needs the services of Indian app developers.

The responsibility of my agency is to prepare which broadcasting platforms would be leading suitable for the high-tech android mobile phone, advertise for purchasers. We empower consumers to capitalize on the influence of our advertising, promotions through the practice of a communication. The connection of opinion and investigation, to advance suitable strategies to guarantee that the advertisement impact on our target audience as successfully as possible. By relating information about the brand and interaction platforms to identify the most appropriate methods for constructing recognition of tech-screen.

One great way to increase the search engine ranking of your mobile app is via the title of your app’s landing or profile page. Search engines use title tags to display pages in search results. The title is page description your browsers displays at the top of a webpage. These title tags let search users and spiders know what your page is all about. Search engines have a limit on the number of characters they display, Google display only fifty to sixty characters of your page’s title tag. This means you have only 60 characters for the description of your app’s landing page. So you have to keep the description short, relevant and compelling.

The success of a mobile application depends on several factors. But none is more important than its ability to deliver an amazing User Experience (UX). Many experts have concluded the fact that the popularity of a mobile app depends exclusively on the level of UX it offers to the users.

When it comes to communicating with and accessing potential users around the globe, mobile apps have gradually emerged to become a very important tool. Virtually everyone is talking about using, having or sending mobile apps which have automatically become the buzzword in the mobile space. If you are looking to create an app that will worth your users’ choice and time, then you must be ready to build something that is well-equipped with all necessary features and very attractive.

In recent years, mobile app market has experienced a rapid growth and continues growing, hence carrying out research related to mobile app market would be rewarding. In addition, the increasing internationalization of world markets and the changes in technology makes it easier to expand oversea market and gain higher profit. A case study will be studied and applied to examine what market strategies should be adopted to launch a mobile app in the China market.

Retail products that have popular mobile applications are really benefiting from the prominent visibility of mobile app in the organic search results of Google. Searches for QVC, Target, Amazon, eBay, Groupon, or so many others. Along with the brand site listing, social profile, and local listings, searchers are beginning to see the links to the Android, iPad, and iPhone app profile pages of these brands, right on Google’s first page. The URL pages of these apps are presenting powerful opportunities to occupy the first page of Google SERPs for mobile and desktop searchers.

The growth of mobile internet is encouraging. However, experience on e-Commerce websites also needs to be improved, since most of these sites are not optimized for use on mobile devices. Furthermore, not all e-Commerce sites have developed mobile apps. Given that an increasing number of people would access

In the context of this paper, a mobile app is defined as the application developed for the current generation of mobile devices popularly known as smart phones. These apps are often distributed through a centralized app market majorly in the forms of Apple’s app store and Google’s play store each having more than 1.5

To date, mobile applications are at the peak of their popularity. The number of mobile application developers increases, the amount of available applications grows as well as the number of applications’ downloads. More and more companies are interested in developing their application, which will help them succeed in their industry and beat the competition. Mobile applications have become one of the main trends in the development of information technology. In 2008, the year of the App Stores’ launch, the mobile application market only has been formed, and at the present time the market has entered a phase of active growth.