Advantages And Disadvantages Of Mtv

Rock and roll has largely impacted the music industry. The 60’s were the era of feel good music while the 70’s created the disco era. The 80’s called for something new and crazy all together, it was completely different and more complex from the past decades of rock and roll. The 80’s brought visual aspects to music. As a result, MTV aired the first music video ever made on August 1, 1981 which “killed the radio star”. This music video created a new trend for current musical artists and upcoming artists, it created a way for artists to express the meaning of the song. Music videos made radios an accessory mainly used for cars. MTV created a place where unknown and small time artists could become a household name. Some of these artists include

One of the most recognized advancements was Mtv. It was first debuted on August 1, 1981. This gave way to the first video jockey (VJ). A video jockey was someone who announced videos and told a brief synopsis of the band. Mtv was an outlet for music videos and a gateway for musicians to get their music to the fans. When it first aired at 12:01 am, the first words were, “Ladies and Gentlemen, rock and roll”. The first video played by Mtv was, “Video Killed the Radio Star” by The Buggles. The digital phase wasn’t

For almost the entirety of the decade of the '80s, MTV was a force to be reckoned with, serving as the music video headquarters for the pop music world. As such, monster '80s artists like the Police, Michael Jackson and Bon Jovi gained great exposure to audiences through their constant appearances in the MTV rotation of videos. As the network gained popularity, it began to diversify programming, introducing a stable of music-themed shows. As the decade drew to a close, MTV began a gradual move away from music programming in favor of content geared toward reality TV

The media industry in the United States of America (US) is one such industry. As a powerful communication tool, the media has attracted many companies but only a handful has grown big. These media giants have dominated the local market and are currently seeking to conquer the global media industry in search of better profits.

MTV provides the artists a place to visually promote their music and publicity. Therefore, it links the music industry closer to the entertainment business. At the time, when there was some limit to non-direct fan marketing platforms back at the 1980s, musicians used to rely on radio, promotions and record shops, and that is, briefly speaking, to gain exposure. MTV is a channel that provided not only audio but video experiences to their audience which lead to a much broader audience and to a chance for the artists of better expressing their music and building brand awareness. These eventually lead more artists to pay more attention on their style of appearance, and some of them even triggered trends in the fashion industry. As the song names and band names appearing at the start and the end of the music video, it visually

MTV, formally known as Music Television, is one of the most viewed networks on television today. Roughly thirty-three years old, it has changed the American culture drastically in more than just one way. Specifically targeting teens and young adults, the MTV network provides all of the most up to date gossip on celebrities, highlights the latest fashion trends, promotes versified lifestyles, and defines the music industry of our generation. However, this so-called “idolized network” has not always been this way. The American culture has been affected by MTV through the creation of the network, the transformation from simply just music television to inappropriate reality shows, and the promotion of inappropriate content.

The creation of TV stations dedicated to music helped usher in the transformation of the way people enjoyed their favorite bands, singers, and songs. MTV became a place where anyone could potentially become the next star and it was a place where many stars who are still famous today got their first

In today’s society, is the media mirroring our behavior, or are we mirroring the media’s portrayal of us? That question was posed in the documentary “The Merchants of Cool”, narrated by Douglas Rushkoff. This program examined the teenage culture and how the media is used to manipulate and portray our generation. With examples from Sprite, MTV, WB, and other massive media outlets, evidence is shown that our media-teenager relationship is tainted with sex, music, rebellion and a broad image of what it is to be “cool”. Most of the images portrayed of teenagers aren’t the best. With TV shows such as “MTV Spring Cruise”, teenagers are shown as sex-driven, reckless kids. TV corruption is just one of many examples of the blurred line between reality and perception in media and advertising.

As America headed into the 1980s, two decades of social and political upheaval have left the nation rattled and the economy weakened. The Iran hostage crisis shook America's confidence and many looked for a new kind of leader to steer the country into the new decade. Ronald Reagan led America into a new era of prosperity leaving the soul-searching of the 60s and 70s behind. The nation was ready to enjoy itself and with plenty of new toys to play like VCRs and video games, Americans spent more time at home and soon something called cable TV would make it even harder to leave the living room. With the new innovation of the TV, one of the ideas for a channel was a marriage between music and television. This new idea for a channel devoted to something called music videos would end up revolutionizing and often scandalizing an industry that had no choice but to embrace the fact that music in the 1980s had to have a face with videos. By having these music videos, they would change the way we look at music and the way we look at the world. This cutting- edge idea was a new medium perfectly suited to a new generation and that idea was called, MTV. This leads to the question: How did MTV influence pop culture of the 1980’s? This topic is worthy of investigation because the coming of MTV has had a significant impact on the way people see pop culture. Before researching the topic, the writer had limited knowledge on MTV and only knew about the music itself. In the paper, the writer was

Music Television gave a generation a voice. With the awakening of MTV, 1983 was a golden age for music television. The inception of hip-hop music videos caused wardrobe to be an important part of an artists “armor”. Rappers used outfits for promotional purposes. Certain outfits would be worn in pictures, performance, and

MTV was first to establish principles of popular culture. MTV became an iconic presence in popular culture, inspiring visual media culture. Over the years, MTV has played a major role on popular culture on a global scale. MTV has advanced in becoming a leading style of popular culture for younger generations. MTV and its culture has spread world-wide resulting in MTV’s expansion into different channels and countries such as MTV China, MTV Canada, MTV India, etc. however, all the channels belong to one mass media source: MTV.

In 1979, Nickelodeon, “a cable channel for kids 2-11 years old, was launched in the United States”. Nickelodeon provided a wide-range of programming which including “live-action, comedy, drama, animation, music and sports and game shows”. By 1995, Nickelodeon was the highest rated basic cable network and international expansion was very realistic and just getting started. To successfully transition internationally Nickelodeon allowed the channel to have its own “on-air identity and slogan” for each endeavor. Nickelodeon used an “International Swat Team” to launch the network into other countries and once established turned it over for local personnel

Both MTV (Music Television) and BET (Black Entertainment Television) do not just play music videos. They also have interviews with musicians. This is another way for a musician to be recognized. Even if the audience doesn’t even hear a song from the musician being interviewed, they have still been introduced to the musician and the next time they are out buying CDs they may come across a CD from that musician and want to try it out. Shows dedicated to music also usually have a top ten countdown. To make it to the top ten countdown, the musician already has a lot of people listening to their music, but can still gain a lot more listeners. Just because it’s on the top ten doesn’t mean everyone has heard it, so if someone watching sees the video for the first time the musician may have gained another listener to buy the album.

One of the biggest challenges for MTV was the controversial content that it is used to show on their normal channel and regarding this the main difference they had to adapt. The sexuality, use of alcohol, politic criticism and religion criticism are some of the main characteristics of MTV on other countries that are not as conservative as Arabs. With these characteristics MTV has achieved success through the Western hemisphere, be- cause the black humor they use is normal among the youngsters and instead of feeling sensible with these, they see it in a humorous way. But, in the Arab community they still conserve the traditional values supported by their culture. In an effort to adopt the strategy of “Think Globally, Act Locally” MTVN (Music Television Networks) executives made it a point to learn the cultures and make shows that relate to the cultures as op- pose to exporting the American culture. In order to achieve this goal the channel adopted a decentralized

Satellite TV move to the way that affects culture. Most of the TV programs now days are received to the whole world; people can have the access to all of theses programs at the same time, and they can see all the same news and