Advantages And Disadvantages Of Newspaper Advertising

Laura Finley states in her article “The Decline of Newspapers Is Bad for the US” that there has been quite a decline in newspapers in recent years. The cause of this decline is none other than our beloved internet. The biggest decline in newspapers was between October 2008 and March 2009. In this time period average newspaper sales decreased by 7.1 percent compared to the year prior. (14-15) Advertising revenues declined by an outstanding 30 percent in the first quarter of 2009! (15-16)

The scientific advertising pioneered by Rubicam and Gallup revealed many obvious traits about the readers of newspapers. Readers would pay more attention to the comic section of the newspaper showing the simplicity of the consumer (Sivulka, 2012). Polls conducted by Gallup showed that men preferred to read the sports

They included daily news, advertisements, and fun comics. Newspapers were an easy way for advertisers to spread their ads and make good money. During the 1920’s, some newspapers were just becoming popular such as The Emporia Gazette and the New York Evening Graphic. Since these papers were so new, they were desperate for money and accepted plenty of advertisers who were willing to pay to have their ads put into these brand new newspapers. Soon, newspapers were full of advertisements and, “tended to focus not on the product itself, which has a life cycle and can therefore die, but on the brand, which, if properly managed, can be made to last for longer”

Newspapers: Newspapers are the most popular forms of print media. The advertiser in this case can choose from a daily newspaper to a weekly tabloid. Different types of newspaper cater to various audiences and one can select the particular category accordingly. Advertisers then design press advertisements where in the size is decided as per the budget of the client.

The article by Laura Finley explains what she thinks the reasons newspaper sales are decling. In a way, she makes a point. Technology is a big factor in everything we do. When people are on their phones they are not aware of what is going on in the world around them. If they had a newspaper instead, maybe they would be able to pay more attention to their surroundings.

In order to gain predominance in the fury market competition and win readers, traditional newspapers have made great efforts to design its contents published and meet the demand of their target audiences. For example, newspapers tend to focus on a specific theme, called “personalized news” such as finance, entertainment, education as well as all fields readers are interested in.( Martin Conboy & John Steel, 2008) In this way, the

To go with the radio ad, the use of newspapers will also be a big integral part of the communication strategy. Ads would be

The early 1900’s could be called the consolidation era as technological changes and competition for advertising dollars increased the competitive drive for circulation numbers. In response to these changes, many newspaper chains grew as smaller newspapers were gobbled up and absorbed into the chains or became obsolete. Complementing the glitz of the roaring twenties, a new form of journalism emerged that appealed to a different type of reader with its illustrious smaller size. But, as economic conditions worsened into the 1930’s, circulation increased while revenues did not. This is mostly due to advertising dollars being split between radio and television as both gained in popularity. By 1945, newspapers had declined to their lowest and continued to drop further alongside continued consolidation efforts into the 1970’s. While daily circulation declined, chains and printing expenses grew. The closer we got to the turn of the century and the digital age, readership dropped significantly as young readers pursued other options for news (Dominick, 2013).

Since we have had to make choices and distinguish between one thing and another all of our lives, most of us like to see how others make their decisions. We especially appreciate this strategy if it helps us or informs us in some way. This paper is based on the media of comparing a newspaper ad to the internet ad.

The invention of the Internet took its toll on the newspaper industry. The availability of news became widely available to a much larger audience. The printed newspaper at first faced severe cut backs due to advertising teetering off and paid subscriptions declining. In order to counter these losses the printed newspaper transitioned into the online newspaper. In addition, with this online newspaper they were able to share content and essentially cut down on their bottom line cost in production. Unlike the printed paper and its “newshole” the online paper is essentially limitless on how much it can report.

Opportunity is the key word for the newspaper industry right now. According to experts, neither digital advertisement revenues nor paywall subscriptions are the answer. Innovation needs to be present in order to define the future of the industry. For example, some added value needs to be present to merit the payment for content that was previously free or can be found using numerous substitute products free of charge.

The newspaper industry is undergoing a radical change in three primary areas caused by technology. First, the underlying two-sided business model is changing. With the Advent of internet, news content is easily and freely available from various sources but lacks quality journalism and credibility. Revenues from online advertising are not large enough to compensate for decline in revenues from print advertising & subscription. Newspaper industry is experiencing new realm of new content delivery and in process of understanding and establishing sustainable sources and

With the decreasing market, the profitability of newspaper industry is declining. Newspaper revenues came from two sources: advertising and circulation representing approximately 80% and 20% of revenue, respectively. But between 2000 and 2010, annual

A Comparison of Newspapers There are two main types of newspapers, tabloids and broadsheets. The

Newspaper Owner 1 is a “diversified media company that generates most of its revenues through newspapers sold around the country and around the world” (pg. 122). Competition for subscribers and advertising revenues