Advantages And Disadvantages Of Philanthropy

Multiple non-profit organizations have to rely on what’s called a grant. Foundations, corporations and government agencies help out with the fundraising efforts for the non-profit organization. Grants can be used for multiple purposes from supporting online fundraising that you created to crowd-funding. Grants can be from a few hundreds of dollars to millions of dollars. The amount depends on the source and the purpose of the grant. Receiving a grant is a different process than just receiving a donation from an individual. Non-profit organizations most of the time need to fill out a request and send out to what’s called a grantor. Non-profit organizations can help the organization grow, help the organization reduce risk and can come

• Established philanthropic are willing to donate money to cover start-up costs such as equipment or to support a capital improvement fund-raising campaign. They

Businesses, specifically larger corporations, play a major role in what occurs in society therefore, they are responsible to their stakeholders not only to pursue economic goals but the greater social good as well. Corporate social responsibility (CSR) means that a corporation should act in a way that enhances society and its inhabitants and be held accountable for any of its actions that affect people, their communities, and their environment. (Lawrence, 2010). Social responsibility is becoming the norm so much so that some businesses have incorporated it into their business model. There are three components of the bottom line of social

Opening to the public as a first time business owner of a lemonade stand is a risk to take in order to start any business is to put foot in the door and see where it goes. The name of my lemonade stand is called Melvin’s Lemonades and More. The name brand is of my name as well having more items on my stand besides selling lemonades.

It is essential to relationship fundraising that donors do not feel obligated or guilted into donating. Fundraisers should strive to inspire donors and to offer solutions. "If we show our donors that there is more depth, substance and sincerity in our communications than

receive donations which is the lifeblood of an charity or non-profit. This paper will discuss the

promoting charity case and telling our customers for donations will not only help the charity of

“Cause Marketing broadly encompasses virtually all relationships in which a nonprofit’s and a corporation’s identities are combined, including licensing and sponsorships.” (Worth, 2014, pg.305). In more specific terms, this is where a company contributes a fixed amount or a percentage from a sale of their product. Many nonprofits will enter in this kind of arrangement with companies to gain funds for their cause. “The Alzheimer Association pulls from a diverse arsenal of tools-from newspapers and television ads, direct mail surveys.” (ALZ honored best marketing campaign, 2010, pg.176.). This type of strong marketing is possible because of partnerships with companies such as Bankers life, General Electric, Bristol- Myers Squibb, Rolex, and even the television show Who Wants to be a

Some of the different ways of corporate giving include in-kind contributions this where companies donate some of their products to the

Companies today are heavily influenced by the demands of customers and stakeholders. Corporate social responsibility (CSR) refers to the social and environmental responsibility policies and practices developed by an organization to increase its positive influence and reduce its negative activity towards society (Parks, 2008). The business approach and corporate philosophy of an organization is easily altered due to economic pressures, technological improvement and stakeholder needs and demands. "Going green" or being eco-friendly is one such demand. Environmental and sustainability concerns originate most often from governments, consumer activists, and the general public (Schlosser, 2008). Thus, organizations must implement sustainability into daily practices. In addition, sustainability alters the nature of competition and drives companies to think differently about products, processes, and technologies (Parks, 2008).

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

This recent reality, combined with globalization, is forcing companies to forge new kinds of relationships with buyers and countries. The financial valuation of companies are taking ever greater account of intangible elements, such as brands, patents and the company’s general image, with companies being bound to take account of these things in an effort to satisfy their shareholders. Environmental protection has become a highly motivating factor, and companies are being pressed to identify stakeholders with whom to team up. With brand value and reputation increasingly being seen as one of a company’s most valuable assets, CSR is now seen as building loyalty and trust amongst shareholders, employees and customers ( Tssa, (n.d.)).

CSR lacks universal methods. The United Nations Industrial Development Organization (UNIDO) mentions that it is important to draw a distinction between CSR as part of strategic business management concept and charity, sponsorships or philanthropy. The latter applications make valuable social impacts that enhance the reputations of the companies, however, CSR is a continual effort instead of an instance. A few features that CSR should focus on are: eco-efficiency, employee and community relations, environmental management, gender balance, responsible souring, anti-corruption, stakeholder engagement and human rights. Utilizing some of these key features a company can bring competitive advantages into the market place. Increased sales and profits from operational cost savings as well as improved reputation and brand image and customer loyalty can result from a well-defined CSR strategy.

Therefore, corporate’ activities have strong influences to the stakeholders. Hildebrand,D,et,al (2011) argued that under a specific but identifiable situation, a company’s CSR actions are able to satisfy stakeholders’ higher-order and self-related demand, meanwhile enabling the stakeholders to identify with the company. On the other hand, Piercy, N. and Lane, N.(2009) indicated that CSR seems to be the most efficient way for the corporate marketing efforts of most firms. It may enable the stakeholders to be loyal even life-long customers of the companies.

CSR can improve the company’s reputation and branding and this in turn improves the prospects for the company to be more effective to attract new customers and increase market share.