Advantages And Disadvantages Of Product-Based Marketing Strategy

Marketing Plays a vital role in a business, because of marketing the business can offer their offerings and to their customers and provides the services. Marketing is a combination of 4 P’s which are Product, Prize, Place and promotion, to Analysis the marketing of this business, I am explaining the

| * A need to have a certain product * Consumers will search until that product is found * Need products that stand out from others * Customers have problems making decision so the company will have to try to make that decision easier for them

In my opinion, the first P i.e. ‘Product’ is the most important component of the marketing mix. It is an instrument using which value is delivered to the customer. It is a ‘bundle of benefits’ that can be offered to and appreciated by a particular set of consumers. Products or services lie at the heart of a marketing strategy; they serve as means of differentiation for the company or a brand representative of a firm. If a customer purchases a product and it does not meet her expectations, then she

Each year there are many attempts to illegal gain entry into networks by attackers to steal information. Some attacks are designed to steal information while other may be to attack a system to cause damage or disrupt services. Attack can happen from anywhere in the world due to the internet and networks. A person from China can hack into an American network or such Stuxnet virus attack on Iran nuclear power plan which thought to be from Israel or United States but it is unsure where the virus originated from. According to Merkow & Breithaupt (2006), viruses caused the greatest financial loss over other computer crimes, (p 142). Worm is a type of virus which replicates and can easily infect a machine and then spread out across the network by using transport features of the computer or network.

(Conclusion) To conclude, Denial-of-Service (DoS) attacks requires one computer and one internet connection to overload a server’s bandwidth and other resources with TCP/UDP packets.

In terms of sales and marketing, we adapted our strategy based on how the products played in each segment. Our strategy was to spend efficiently in marketing & sales to keep the customer awareness and accessibility high for the premium products, while maintaining a decent level of awareness and accessibility in other segments.

Denial of service attacks are an attempt to make a network resource or a machine unavailable to its legit users by continuous efforts of disrupt the services of a host connected to the Internet.

Denial of Service (DoS) attack is a very common cyber menace that renders websites and other online means inaccessible to intended users. There are various types of DoS threats and nearly all directly target the core server structure. Others abuse weaknesses in application and communication proprieties. DoS is also used as a cover-up for other wicked actions, and to take down security applications like web firewalls. A prosperous DoS attack is very obvious and impacts the entire online user base.

“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key

Two of the common known attacks on computing systems are the deployment of computer viruses and malware.

In the marketing world, before releasing a product onto the market a company would carry out research in all spectrums to investigate the targeted audience. Once market research is completed, marketing or advertising is carried out so that the targeted consumers can purchase and the company receives an earned profit from sales. Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably (Chartered Institute of Marketing, 2009). Marketing strategies need to tick off consumer needs and demand. Companies follow a set of marketing strategies to be able to achieve their set mission goals. Strategies like segmentation, targeting and positioning of the market is used to analyse the

Network viruses are another favorite method of cyber criminals. As we all know, viruses can bring a network to

Denial-of-service is an attack aimed to refuse access for legitimate users and disrupt service availability according to www.msdn.microsoft.com. This type of security threat according to www.tech.co.uk is rapidly increasing on the Internet due to open doors on Websites. By using the Internet, companies increase the risk of denial of service attack. Denial of service can also be caused by too many connected to a server at the same making run slow or unavailable to others. People who deliberately abuse a network server are often difficult to track down.

Distributed denial of service is hard to block. Due to much traffic, system could not tolerate the unacceptable requests from different machines. A single user is attacked from the number of attackers. The millions of requests force the computer to shut down. The main purpose of denial of service is to disturb business of specific organization. The normal work is effected such as make server unavailable to its regular users. A single blockage of an IP address could not stop the attack.

The marketing strategy should be tailored around the firm's target market; if this were not the case marketing would be then less successful. Each aspect of the marketing mix would need to be formulated with the target market (consumer) in mind. For example the design of the product would need to be such that it would satisfy the consumer's needs. If it did not consumers would see no need to have it and buy a competitor's product. The price of