Advantages And Disadvantages Of Re-Brandinging

Revamping an old brand. Reconnect with the customer using the price and value perception that was lost during the rebranding initiative by reintroducing an updated version of the old pricing strategy.

However, there are several limitations to this study. One, the sample size is small, and there results may not generalize to other populations. Second, the study was conducted for only six

Branding is about establishing an image of how you would like to be seen and thought of by others. In business, for instance, those people are usually consumers. In other words, companies want clients to think of them in a positive light so they purchase their products.

I believe that there are several limits to this study. Within a proper random sample we can use research to generalize the findings to most populations. This research only utilized retrospective and cross-sectional methodology; this constrains the generalizablility of the

When researchers come up with a result to their study, it sometimes is not perfect because of the limitations. There are always limitations to every study that researchers cannot control. Identifying and explaining those important limitations will help researchers

Marketing strategies are crucial for every business in order to expand its brand; therefore, numerous of firms try to alter its marketing plan, however, it does not always turn out for the best. Snickers is an excellent example to demonstrate this. First, Snickers is a chocolate candy brand which was created by Fran and Erick Mars in 1930. (Archuleta and Media, nd) During the time from 2000 to 2010, its sales declined as its marketing changed. (MarketingTango, 2013) Snickers had made changes in marketing strategies which turned out to be the opposite of what the company expected, forcing Snickers to return to its original strategy.

This study was limited due to the small sample size. Although the conclusions are valid, more research with a

I feel that no research study is perfect, and this is no exception. The research

The results from this study only reflect a very small number of the population, so it is difficult for this experiment to show any significant results. It would have reflected better on the results if the sample size had been meet, however it was not possible due to lack of time and number of eligible volunteers.

As far as the pure economic aspect of the decision concerns, the implementation of a corporate branding strategy would increase the Customer Lifetime Value and therefore the profits of the company, as calculated in the attached

However, marketers should not become complacent and they may seek to inject new life into the brand to prolong the growth stage and put off the onset of maturity. A mature product may need a facelift, and marketers must decide whether to support a declining brand or let it die a natural death.

First of all, a strong brand can be seen as the condition for organisations to expand products, offer more service, and introduce new products (Chernatony and McDonald, 2003). Secondly, a strong brand can lead to growth marketing communication effectiveness (Keller, 2009). ‘To build a strong brand, the right knowledge structures must exist in the minds of actual or prospective customers so that they respond positively to marketing activities and programs in these different ways.’(Keller, 2003, p. 140) Furthermore, Kay (2005) asserted that the strong brand can be seen as a resource of management, which make brand extension easier and useful to build distribution network. Companies are not treated by the intermediaries (Chernatony and McDonald, 2003). Moreover, companies are comparatively easier to change price if they have strong brands. As Henderson, et al (2003) said, a strong brand can allow for premium pricing even still remain loyalty customers, which help companies to survive in the intensive competitive market.

In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates

A company may use dual branding when they want to increase the market share, saturating the market by filling all price and quality gaps and catering to brand switchers users who like to experiment with different brands, a dual brand strategy also may be applied when two companies want to

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.