Advantages And Disadvantages Of Social Media

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

In the modern world people operate their businesses and practically live their lives through the Internet, the use of social media, and easily obtainable information. Although easy access to nearly everything and everyone has many advantages, there are plenty disadvantages that accompany social media and easily obtainable information. If the world only knew how becoming aware of the rewards and drawbacks of social media and the ability to access information with ease people may change how they practice and consume it, especially when understanding the need to further question the reliability of their sources. It is important to understand the advantages,

Social media has grown into one of the most useful digital marketing tools for business owners and corporations and is designed to feed us information at a fast-moving speed. There are many advantages to this development as well as disadvantages. Information is easily obtainable, instant and causes credibility issues. It is important to know and understand all the benefits and disadvantages before using social media because it can alter how a person may use it.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

The way that individuals and businesses communicate and interact has radically changed. With the development of technology and the internet, people can connect almost instantaneously and with very little effort. Social media has come to play a huge part in the way that the world communicates with each other. In fact, a recent report shows that in a single month people spend over 25 hours on social networks (“The Digital Consumer”). With consumers committing that much time to social media sites, social networking has become an important aspect of everyday life for individuals—and businesses. Like most marketing activities, social media marketing poses some risk. However, it is advantageous for businesses to exploit this opportunity, and develop an effective and ethical marketing strategy that includes using social media as a marketing tool.

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

Social media in business continually rises to be an in important tool in everyday business and this means that communication is greatly evolving. In this development period, social media has had a prodfound impact on businesses especially in marketing. As a result, many are using social media as a communication tool regardless of the negative impacts experienced in some aspcts of social media.

Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.

In today’s century social media is the main way to communicate with people with people all over the world. It has become very popular... even more popular than a text or video message. Social media is a computer technology that facilitates the creation and sharing of information, ideas, career interests and other forms of expression via communities and networks. The variety of social media services that are currently available can help benefit businesses, introduce an event, or even help you find a friend, family member, or long lost soulmate. Some social sites even help you find love. However, there are many positive things that can come out social media but there are many negatives too.

Social media has taken off like a rocket throughout the years. The annoying sound of a modem connecting has turned into a soundless transaction. The wait time to connect is instant, opening a global world of interactions for people. You can now connect with anyone, anywhere at anytime at least once a day. Social media defined by Goyal is “Any platform,which provides the facility of sharing ideas, exchanging information and sending messages over an electronic medium, is considered as social media.” (Goyal,222). This is to include online magazines, Facebook, Twitter, Newspapers,Email, Blogs, YouTube and many more. Advertisers have taken notice to these platforms, utilizing social media to promote their brands, develop trust with the consumer,save money and target audiences faster than ever before.

In light of this, this paper will discuss several reasons why social media marketing has become exceedingly popular among businesses of all sizes. It will also examine some benefits and pitfalls regarding business

Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.

Social media is defined as a group of Internet-based applications which build on the platform of Web 2.0 and the contents of these applications can be modified by all users in a participatory and collaborative method (Kaplan and Haenlein, 2010). Social media creates a platform for companies to talk to their customers as a hybrid element of promotion mix. With the emergence of social media, the tools and strategies for companies to connect with customers have also changed (Mangold and Faulds, 2009). To adapt with the emergence of social media in the marketing, companies should have unique insights about these significances (Quan-Haase and Young, 2010). The significances of social media embody three main aspects which are technology, decision-making and purchase behaviors of customers.

In modern days people and organizations rely so much on the internet as the main source of information. Every business organizations must, therefore, evolve and develop a platform where people can access information about them. Social media as a tool for doing business as Wang (2013) continues to grow and in recent years it has seen an increase in usage as compared to mainstream media as a source of information and communication channels by customers. It offers a great platform which organization can use to create awareness and advertisements. Use of social media in any business entity has many advantages but Odden (2012) also observed that it also require commitment, strategy, and defined systems. Social media allow entities to increase brand recognition campaigns, improve brand loyalty and create more opportunities to reach covert customer (Saravanakumar and SuganthaLakshmi 2012). It is achieved through accessing many peoples and by having high conversation rate with potential and existing customers.

In recent years, social media has become the most popular activity on the Internet. As a central feature of the Internet, social media has also become increasingly essential part of any industry. This digital era has changed how businesses market their products or services. E-commerce industry is the evidence that the rise of new technologies has allowed businesses to engage consumers in a digital market. E-commerce industry mostly depend their business strategies on digital marketing. Most marketers today use social media sites such as Facebook, Instagram, and Twitter as part of their marketing strategies to reach consumers. This paper aims to address the role of social media in e-commerce industry as well as the advantages and disadvantages of using social media and the dangers in using social media.