Advantages And Disadvantages Of Social Media

A growing hot topic, and cause for concern is the increasing use of social media in the workplace. The landscape for communication has changed, and the line between personal and professional communications has been blurred. How will your employer manage the risks associated with the use of social media and at the same time, gain the benefits that this media form provides? While many employers were initially concerned that employees would use company time and equipment for socializing with friends, they are quickly learning that many social networks can also be used directly for work purposes.

Social media is one of the major lines of communication with people due to the advances in techlogly. Social media is the means of communicating from business to personal socializing. Social media can be effective for companies to communicate with stakeholders along with marketing. Marketing thru social media has already been a successful trend among companies, communicating with stakeholders could be more successful with the advances technology . People are glued to their cell phones , tablets and watches through out the day it will become easier and more effective if a stakeholders can communicating with the company anytime and immediate versus having to wait until they reach a computer and check email or company’s blog for updates. How convient is for a stakeholder to log onto Facebook, Twitter, Google , Instagram , Pinterest, and Tumble to see updates from their company and personal friends.Of course companies would’nt intevine on the personal /private interaction the stakeholders hold on these social media sites they will stick to company polices and relations.

On the positive side, she points out that social media connects people, allows all voices to be heard, allows for work to be done from anywhere, and connects business to their customers. On the negative side, she argues that social media reduces productivity, can be addictive, reduces privacy, and allows for people to criticize everything. Her conclusion is that it is difficult to tell if social media is actually positive or negative as evidence exists for both sides of the argument. This article is useful for my paper because it contributes valuable information to inform both sides of the argument giving me evidence for both my position and for the position of

In addition, with the growing use of social networking sites like that Twitter or LinkedIn, corporations are now searching for useful methods for conveying their messages inside their particular marketplaces. At the present, a lot of people make use of these platforms for personal communication, interaction with

Possible difficulties with this new trend of communication are technical issues within the company. We are relying on internet capabilities in order to connect us, and internet capability is not always reliable. Social media is fairly new territory for employers and employees, questions still exist about how these tools can be used in the workplace

Employees can learn more through social media. As employees can learn more by watching YouTube videos and other sources, if there is any issue, employees can become self-sufficient in getting knowledge on basic questions. Employees can post answers to customer queries through social media. If there is any negative comment on our product, we have a chance to correct that product. Social media is a great direct source between customers and employees. Employees can also be in touch with more contacts who they might not meet directly can communicate through online by using social media.

Social networking has become as popular as the telephone, email, and Internet. This new medium brings concerns of confidentiality and liability to many organizations. However, it has also proven to be an effective recruiting and marketing tool. Many employers are struggling with finding a way to monitor employee’s usage and content, while promoting their company at the same time.

With a rise in the social media obsession in the world today some companies have decided it in their best interest to ban social media from the workplace. A company must weigh out the pros and cons of banning social media, determine why they feel it is necessary, to what extent and what the possible benefits of allowing social media in the workplace are. Once a company has determined they want to ban social media at their workplace, they will have to create a social media policy and share it with the employees.I believe allowing social media in the workplace can be a good thing for both employers and employees as long as it is monitored and policies are respected.

The explosive growth of social media is causing organisations to re-think their communications strategies. Individual, corporate and organisational use of social media is increasing. With such astounding adoption of social media it is imperative that it be a part of the organisation’s communication strategy.

Even though the original intention and many conservative business people still see social media as only intended for connecting friends, it has grown to be an important tool in management of both business and customer information as well as a marketing tool. As a result, social media has been one of the best business innovations in transforming the way business is transacted. Regardless of the conservative lot mentioned above, majority of business leaders have taken up social media as a tool in management of employees, marketing and communication.

Social media is the most common technical tool which is being used by the complete society in recent days. In addition, it plays a paramount role in the business world to maintain a continuous and flexible contact with the company employees. Further, there are two types of social media sites which are enterprise social media site and the consumer social media site. Enterprise social media network is for private use and the consumer social media is available to everyone in the society. Moreover, using this social media in the work place is accompanied with some benefits as well as some privacy difficulties. This paper explains the organisational use of social media, advantages as well as the

In the past few years, social media has become a powerful influence as a new marketing tool. It is still relatively new, but it continues to be a part of marketing strategy for various industries. According to the article "Integrating Social Media into the Workplace: A Study of Shifting Technology Use Repertoires." By Walden, Justin, this study demonstrates that social media is used routinely, employees are distracted from tasks and threatens of personal privacy. The learning curve is still pretty high for most companies. Knowledge by professionals is through trial and error as social media marketing evolves more over time. There are many challenges businesses are faced with everyday plus managing the use of social media. It can be overwhelming and frustrating for companies understand this confusing network of navigating social media in the workplace.

Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.

The behaviour of the workers and the managers to maximized profit can be changed with the use of social media technologies (Turban & Volonino, 2012). Social media technology can help organizations to maintain and improve competitiveness in the industry (Levin, Hansen, & Laverie, 2012). In addition, social media are use by wide area of business includes human resources, supply chain management, marketing and sales and others area that used social media technology (Turban & Volonino, 2012). The organizations also can use the social media technology to their marketing research plans. Nowadays, many organizations have realized the usefulness of the social media technology in running their business and they try to adapt this new technology slowly. According to Andzulis et al. (2012), the Ford Motor had hired 40 employees that are social media practitioners to promote their new car model which is Ford Focus. The employees had been given opportunity to drive test the car and the video have been uploaded in Facebook and other social media website.

Enterprise Social Networking is a secure and private space where all members of an organization can have and participate in: