Advantages And Disadvantages Of Social Media

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.

A current and somewhat controversial topic regarding the hiring process is employers’ use of social media screening. The most popular sites to be checked are Facebook, LinkedIn, and Twitter and now more than ever, companies are looking on the Internet to see if applicants are active on these social media websites (Swallow). Harris Interactive conducted a survey of 2,303 respondents from February 9, 2012 through March 2, 2012 to find out how many companies used social media sites to check on job applicants. The results showed that 37 percent of respondents indicated their companies used social media web sites to check on job candidates. Sixty-five percent indicated they were looking to see if a job candidate appeared professional and 51

Today, it is very easy to obtain information of any kind. Thanks to the convergence and development of technology. “The Internet”, which today is one of the easiest ways to obtain quick information without allot of effort. There are millions of people from around the world that use the Internet as a tool to communicate, search, and find information on about any topic imaginable. (Aynur, Nejat, 2015). In this Essay on Social Media, we will be discussing the advantages and disadvantages of easily obtainable information, the advantages and disadvantages of social media, and importantly how knowing of these things can alter how a person might use social media, as well as the credibility issues that arise from the information on

Sites such as LinkedIn helps recruiters in recruiting candidates by expanding the reach of their personal networks, contact candidates directly, and manage an array of talent (Schawbel, 2012). With most people being aware that employers do reference their profile for character check, people do believe that employers have the right to view their information in order to learn about the candidates’ personality and to ensure the person is not a liability (Budden, Elkersh, Vicknair, & Yancey, 2010). In conclusion, employers should be using social media only for job-relevant purposes. Employers should take specific steps

Technology has come a long ways over the last ten years. Gone are the days of filling out a paper application for employment. Most companies have converted to the new trend of webcast, blogs, and online applications. Recruiting companies do not have to work as hard getting applicants, because online social media has made the steps a lot easier. Social media has changed the way we communicate across all levels. For example, Linkedln has given recruiters a tool to search out future employees, and an added benefit for applicants, who can network in order to find better employment or simply better opportunities. Recruiting is still a cost to the employer; however this new trend of blogs and webcast enable companies to improve their effectiveness when recruiting future employees.

When using social media as a recruitment or marketing tool it is important to set some

Times are changing, and with that, so are the techniques of recruitment. Companies have had to take on new approaches in order to recruit the new generation. Social media has become a popular way to advertise and market an organization.

Never before has the world seen such an adaptable and measurable interface such as social media, especially when using it for marketing. Given this importance, the use of tools such as a social technographic profile will only become more common for businesses everywhere in the future. A tool like such can bring companies great success if used effectively. In conclusion, I hope for all businesses that have not recognized the power social media holds to do so. For the companies that have, I look forward to seeing what new content they create in attempt to reach their target audiences; because, I will be taking notes for when I own a businesses

Utilising social media for business has been a strategy of human resource management in hiring process. Internet and technology has revolutionised the way people live and also led employers to attract and screen potential candidates on social media, such as Linkedin and Facebook (Zamaria C, 2007). The features of online platform make social media become a common method of attracting applicants for human resource function. For instance, the speed and no geographical limits are distinctive features of online recruitment (CIPD, 2010). A survey conducted by the US Society for Human Resource Management found that the number of organisations that reported using social media as an HR recruiting tool had grown from 56 percent in 2011 to 84 percent in 2015 (SHRM, 2016). Some researches reported that the use of social media is an inevitable trend of hiring strategy in the age of Internet; therefore, employers could not ignore the

Employers invest a great amount of trust and resources when hiring employees. Social media should be used in order to distinguish

The goal of any business is to be successful. Business’ need to hire personnel that can communicate clearly and effectively. This verbiage is noted in job descriptions for both blue collar and white collar jobs. Furthermore, company recruiters are actively engaged in finding qualified personnel, in a diverse job market. Additionally, jobs and potential employees are in global competition; do to technology, which has brought borders closer. One of the technologies, is social media, an internet based application; in which one can share information, ideas, career interests, etc. Facebook,Google+,Instagram, LinkedIn,

In the past few years, social media has become a powerful influence as a new marketing tool. It is still relatively new, but it continues to be a part of marketing strategy for various industries. According to the article "Integrating Social Media into the Workplace: A Study of Shifting Technology Use Repertoires." By Walden, Justin, this study demonstrates that social media is used routinely, employees are distracted from tasks and threatens of personal privacy. The learning curve is still pretty high for most companies. Knowledge by professionals is through trial and error as social media marketing evolves more over time. There are many challenges businesses are faced with everyday plus managing the use of social media. It can be overwhelming and frustrating for companies understand this confusing network of navigating social media in the workplace.

Social Media is a platform for people to create and exchange information. It is the collective communication channels dedicated to community –based input, interaction, content sharing and collaboration. It is the latest technology in which many people and businesses use to communicate. Social networking sites will continue to grow in the coming years. Because they have become an integral part of society, they will eventually become a fundamental part of the workplace (Craig, 2010). Through this paper I will express the negative and positive impacts of social media in the workplace through hiring, supervising, risks, and benefits. I have gathered information from different sources to support my research, such as online lectures, articles, textbook and recent social media incidents.

Even though the practice of using social media to vet candidates is relatively new, there are standards already established for this process. Employers who are hesitant to use social media typically cite fear of allegations of discriminatory hiring practices. To protect themselves against legal ramifications of unfair hiring processes, employers should always consult with an employment attorney to develop policies for gathering and use of internet-based information (“The Facebook Background Check.”) An employment attorney can help