Advantages And Disadvantages Of Spanning Enterprise Architecture

Catherine, W., Tat Pui, L. and Henrik, U. (2011) The Roles of Branding for a Brand Entering

In the brand hierarchy show above, we have target our target audience at master brand .It let us more easy to understand the hierarchy of Microsoft, what we done been rationalize the brand portfolio from 300 brand to 7 strategic brand.

While this is a good opportunity to build a business and has a lot of potential Ralph has hired an Enterprise Architecture Consultant to provide a solid Business Model which will allow for more consistency and will provide a foundation for more growth in the market. The Consultant will research the company, how it currently operates and will identify areas where business process standardization would provide benefits to the organization.

When consumers hear the word personal branding, they will automatically associated personal branding with corporate branding (Gail (2010), When a company has established a good reputation and have endurance longevity, customers will keep that company on their mind and not concern with a particular product.  For

Brand competitors and the diversity of choice that is available to consumers, puts brands under pressure to offer high quality products and service, excellent value and a wide availability (Clifton et al., 2009). Brands must differentiate themselves from the competition and create an unforgettable impression.

As marketing for varying brands within an overarching brand can be difficult, enhancing the Best Buy brand itself will invigorate market support and consumer loyalty. Although Best Buy is the repository for various brands, it should also serve as the comparable as well. This mechanism is implemented in grocery stores often, by the way of a ‘store brand’. However, due to the nature of technology, the timeliness and the efforts that go into product development, this approach should be a long term though rather than a short term

1. Given our studies of EA frameworks you are to identify five different criteria by which you can assess the strengths and weaknesses of the: TOGAF, FEA, LightWeight and Zachman framework. (50 points)

This gain value and addresses a key decisive achievement factor in the industry (Grant,2010). As position is important to offer convenience and a deep assortment, An extra unique intangible resource would be their brand representation and customer loyalty, this is vital since it can attract or attract consumers and it could be necessary to build the brand image .

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.

Successful brands build successful products when the product is one that the consumer desires as opposed to needs. Companies selling these types of products must put additional effort into marketing activities like brand

Branding is a tool to make the goods of one producer different from another producer (Keller, 2003). Carroll (2008) asserts that branding is a sign of quality, and it is helpful to increase

There are several reasons that explain the traditional lack of branding in the real estate industry. One of the most important reasons is that the real estate industry has been seen as a commodity business for hundreds of years; the main focus was on the property ' and so the product was considered as a tangible aspect only ' not about the customer. E.g. SCPT did not even know who its customers were (Fournier & Thorp, 2001). There was almost no information on their key customer segments, the key drivers

The IC Company was formed from the merger of the companies Carly Gry and InWear in 2001. The company has been focusing to become a world leader in the sports and fashion brands in markets all around the world. The IC company has been using mergers and acquisitions as a way to achieve expansion globally. Currently, the company has 11 brands that are classified in the upper-mid and middle class categories. IC Company has been using a multi-brand strategy where each of their brand has a market-oriented management team that is in charge of the positioning of their market. This strategy allows the company to have specific brand managers who can concentrate on their specific brand. Each of these segments are able to develop and create their own unique brand. IC Company benefits from this strategic plan due to having multiple brands under one umbrella company. Each brand adds value by being a part of the overall company. The company has also applied a different strategy depending on whether it is the high-end brand or low end. For the brands such as Peak Performance and Tiger of Sweden, they have developed the brands to ensure that they are of high quality and preferred in that market of consumers. They made sure that they would develop a brand identity for this set of collection that would be unique. In this instance, the IC Company would be using a narrow differentiation strategy. They are focusing on tailoring their premium brands to a relatively narrow market. Overall, the

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.

Language is a very important feature of business as companies need to coordinate activities internally, communicate with each other and connect with customers and suppliers.