Advantages And Disadvantages Of Store Based Retailer

The six components of a retailing mix consist of the six P’s to sell goods and services to the ultimate consumer: product, place (distribution), promotion price, presentation and personnel.

According to an article from ‘Supply & Demand Chain Executive’ written by (DelMonte, 2007) states what is the marketing mix: “is putting the right product in the right place, at the right price, at the right time.’ The marketing mix is an implement which is needed and it is much utilized in today’s working industries for managers to evaluate business targets such as sales and company’s profits, and also to assist in order to meet consumer needs effectively. It purposes is to satisfy the customer as well as the seller by using the marketing mix tool. The marketing is known as the ‘4Ps’, and it is made up of: place, product, promotion and price.

The marketing mix is made up of seven Ps, these known as, Product, Price, Place, Promotion, Packaging, People and Processes. Each element of the

In the mid-19th century, retail stores started to establish themselves within the diverse American economy. Some of these retail stores gained massive popularity, which led to chains of establishments with names that almost anyone can recognize; for example, Target, Walmart, Best Buy, Barns & Noble, etc. The name, “big-box” was given to these kinds of stores. With regards to the nationwide expansion of these stores, a valuable question to ask is: are big-box stores good for North America? Evaluating the pros and cons of how they compete, I think that the existence of big-box stores is beneficial; therefore, to keep the reasons simple, I will focus primarily on Walmart (which is the largest big-box store).

The advantages are that it provides a broad coverage and it comes with a low cost to the company.

Would you like it if your neighborhood slowly fell into ruin? Walmart and other big box stores destroy neighborhoods and should be banned. First of all, big box stores are bad for local business owners. Specialty stores lose customers, because of the convenience and a wide selection of products, people tend to shop there instead. For example, many butcher shops shut down, because Walmart has its own meat Section. In addition, having a big box store built in your area can change your daily life. They bring in more traffic and noise, clogging up the roads you usually take, and exchanging the chirping of birds for honking car horns. Dan Freeman, lives on Bleaker Street, had a store built in the area recently and he says, "its changed so much".

A marketing strategy is the combination of the target market, or the customers the marketing is intended to reach, and the marketing mix. Product, price, place, and promotion are components of the marketing mix, or the four p’s, which create a value for the customer (Perreault, Cannon, & McCarthy, 2009). For this reason, the customer, who is not part of the marketing mix, is the center of the target, surrounded by the elements of the marketing mix. The ultimate goal of a marketing strategy is to create value for the customer, which allows the organization to increase customer satisfaction and results in repeat customers and additional equity for the organization (Armstrong &

The definition of E-Commerce or E-Tailing is replacing the traditional relationship of buying and selling in person or the phone with the use of the Internet, Smart Phones and networking. The more people that use the Internet regularly, the more Internet commerce increases. This causes a continual loop of improvements and innovations of which businesses must be aware. Most economists see e-commerce as a market segment that leads to intensive price competition and consumers armed with greater knowledge. E-commerce has changed business models globally, and allows customers to engage in the process of shopping either online or to a destination. Brick and mortar stores do have a conundrum do you want traffic into the store, or do you want the sale based on ease of shopping and/or convenience? (Eisingerich).

Over the last 50 years, many claim that there has been a decline in “mom and pop” stores in the States. They believe that this decline is from chain stores, people do not necessary see these afflict effects that cause mom and pop stores. There are many positive effects of having a chain store close to your home, but it also can have negative effect on the community. Before diving into what the pros and cons of having a chain store or a “mom and pop” store, it is necessary to know the definition of what they are. “Mom and Pop” store is a small store, usually independent, and family owned business. Since it is a family owned business, it typically has few employees. It is not a franchises, therefore it is only in a single

E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the Internet. These business transactions occur either business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. The terms e-commerceand e-business are often used interchangeably. The term e-tail is also sometimes used in reference to transactional processes around online retail, (SearchCIO, 2015). In other words e-commerce is the buying and selling of goods and services online.

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.

Retail is when business sells products and provide service to the customer to make a profit. An example of a retail business is TESCO. There are many different types of retail sectors in UK which have different organisation and structures. In order for business to operate they will need to find the appropriate location, products they will sell to customer in order to gain profit for the business.

Marketing mix can be describes as "the use and specification of the 4 Ps describing the strategic position of a product in the marketplace… A prominent person to take centre stage was E. Jerome McCarthy in 1960; he proposed a four-P classification which was popularized. (wikipedia.com)" The marketing mix approach to marketing is a model of creating and implementing market strategies. The marketing mix stresses the mixing of different factors in a way that both organizational and consumer or target markets objectives are attained. The 4 Ps of marketing are Product, Place, Promotion and Price. Each plays a key factor in the overall successful marketing of a product or service.

Online shopping or online retailing is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Alternative names are: e-shop, e-store, Internet shop, web-shop, web-store, online store, and virtual store. An online shop evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping center. The process is called business-to-consumer (B2C) online shopping. In the case where a business buys from another business, the process is called business-to-business (B2B) online shopping. The largest of these online retailing corporations are eBay and Amazon.com, both based in the United States.

There is no doubt that online retail is growing everywhere, but one thing to stay aware of is that the landscape is very diverse. This means that there are countries and regions that are at different stages of development in regard to their e-commerce and online retail maturity. Even though there is a lot of variation, one thing to note is that with only a total of 4% of sales being online globally in 2012, the e-tailing emergence really has only just begun.