Advantages And Disadvantages Of Traditional Advertising

Using the internet to advertise is a relatively new phenomenon. Many businesses are moving away, or have moved away from traditional advertising, where viewers see a thirty-second ad on television during prime time or during a sporting event. Advertisers find this costly and the Ads do not reach as large an audience in a convenient time as advertising on the Web does.

As societies advance deeper into technology, so do the corporation and businesses that we as consumers support. The means of advertisement has changed significantly over the decades. For example before the television sets or radios were invented, general advertisement was commuted by word of mouth from shopkeepers, and posters, to the general populous. After the radio was invented, businesses could pay a fee to be promoted by local broadcasters over a larger radius than, word to mouth advertising would. Through the centuries many methods of advertising have spawned, however the most effective form of advertisement are televised commercials. Thanks to the use of television, companies and businesses have the ability to create intrapersonal commercials

Many approaches has been deliver one message to buyers across an company promotions, that may contain all types of media they are TV, radio, internet and mobile phones. Changes in communication technology and immediate access to data through tools such as the internet explain one of the reasons why marketing communications become so important. Now a day’s business workers, employees, consumers used to get the information and connect to other people and business are through phone and internet. The social and working places are changing, with lot of people having essential offices and texting on their phones or communicating through social media networks. Text messaging, internet phones, blogs are the ways consumers use to communicate to change the way companies doing business and their customers, for this companies realized to change their promotional strategies as well to reach specific audience. Advertisements on Face book are becoming more popular as business explores social media. Industries with marketing departments are depending on digital technology for managing content, reaching market goals, and organizing marketing research with the help of analytics. Digital technology becomes increasingly critical to the functions of marketing and customer service. Without an appropriate digital environment for conducting business, customers and clients may turned for making purchasing or hiring company’s services. Digital advertising will

According to Hearron & Hildebrand (2010) organizations must be aware of the audiences they are want to reach as well as how to broaden their reach in order to have positive results. The radio ad was chosen because it is an external marketing strategy and using radio is a positive way to get best results. Radio reaches millions of potential customers while they are driving in their vehicles listening to their favorite radio stations. Radio is on all the time and is in a sense everywhere as people listen to the radio all day even at work.

Some advertisement is better attracted to the TV because it need to tell a story on why you want to by it. It relies heavily on visual to sell the product not just words. Like the apple commercial we watched in class, it relied on people being able to see the concept of the video to get it. While on radio it just straight to the point on

Airtime is bought from a situation or network in exchange for airing the commercials, while radio has lire apparent control of being limited to sound, this becomes its main disadvantage.

In regards to advertising in order for companies and businesses to prosper, they need advertisement to reach a large number of people. The retail advertising manager at this newspaper could also look into online marketing and advertising, which would be cheaper and possibly reach more people. “Advertising in the online social networking environment should be an attractive proposition for marketers” (Voloaca, Bratu, Georgescu, Ghencea, & Voicu, 2011).

The term advertising, the peaking of one’s interest about a product or service offered, has been used since the 1500s. For over five hundred years, companies and inventors have been influencing consumers to buy or invest in their products through advertisements. These ads can come in all types, shapes, and sizes. They can range from radio, print, television, web, or even advertisements by word of mouth. The idea of advertising can be complicated to understand, but why ads need to be used is very simple. Advertisements tell people what is out there to buy.

Save money. Live better Walmart! Their slogan has a nice ring to it. Whether it’s on the radio, a billboard or a halftime commercial, there is a small chance that the average consumer would not know the slogan by heart. Advertisements are a significant part of today’s culture because they influence everyday lives in both positive and negative ways. The concept of commercials is very controversial on whether they hold predominantly negative or positive effects on consumers. It is important to consider how the intense amount of propaganda used in commercials is having an adverse effect on the viewpoint of consumers. Commercial propaganda has a negative impact on consumers through their false realities and bandwagon appeal.

This means that the potential client is very attentive when listening to the radio or watching TV, and when reading a newspaper or magazine, which is also another advertising tool that is very powerful. During this time all the attention is on a show and when an advertisement runs, the same attention is maintained hence successful receipt of the message. Lastly, advertising through media gives one an opportunity to be creative and give his or her business personality and an appeal that will draw customers to the business and maintain those that are already there.

Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. From 1704 when the first newspaper advertisement was announced, it gradually grows into a major force in American society based primarily on newspapers and magazines (Ad Age Advertising Century, 1999). It not only helps to raise the target demographics’ awareness of issues, but also educate consumers with the benefits of the product. However, advertising cannot target a particular person before the emerging of World Wide Web.

In recent years, advertisements have become much more pervasive in our lives. From website to TV, from billboards to posters, and from magazines to newspapers, nowadays, it is almost impossible to go anywhere without seeing an advertisement. As such, it is important to know about how exactly they can affect us and our society. Advertisements have now become an integral part of our daily routine; they help to support our favorite services and work to promote economic growth. That being said, advertisements also regularly spreads false information and promotes dangerous activities. The issue of the benefits of advertising has become a very controversial topic indeed.

These ads have different meanings and they make connections to many things in our life. Pathos, Logos, and Ethos are helpful to writing an excellent paper and each one makes connections back to the ads, although each has its own meanings of what it takes to be categorized as one of them. These three appeals show the established credibility, emotional appeal, and how the ad was logical in reasoning.

Advertising agencies today are confronted with the ever-evolving nature of technology and new applications that are continually being devised. Traditional advertising methods such as billboards, newspapers, magazines, radio and even broadcast television advertising are becoming less effective due to the significant increase in the number of platforms for getting messages to target audiences. In my essay I will discuss the challenges that the digitalization of communications has had on advertising agencies and its effects on consumers, the media and brands, with examples of how these companies are overcoming these problems to solve their clients’ brand or business issues.

Kover et al. (1995) defines effectiveness in advertising as ‘‘the ability of an announcement to produce interest in purchase or use the good or service it is promoting’’ (Kover, Goldberg and James, 1995). Many researchers have tried to establish a link between the content and effectiveness of advertisements, and this will help us to identify some general factors that affect advertising, in order to recognize which one can maximize the desired effectiveness.