Advantages And Disadvantages Of Transactional Corporations

The company of restaurants started in 1946 when Truett Cathy opened his first restaurant in Georgia. They are credited with inventing the Chick-Fil-A’s boneless breast of chicken sandwich. In the 1960’s, he pioneered the opening of the restaurant in different malls in Atlanta. It has grown to become the largest quick service chicken restaurant chain in the United States based on their domestic annual sales and with over 1900 branches countrywide. The restaurant is privately held and family owned and has been progressing in the delivery of exclusive services to all their customers. The mission of the restaurant is to give identity and value to their clients and the vision is to be America’s best service quick restaurant.

largest food companies in the world, with operations in more than 86 countries, with 200 brands

The company has been franchising since 1997 and currently has over 600 restaurants across the globe. Many celebrities such as Rick Ro$$ and

McDonald’s Corporation are the most successful and popular fast food brand in the world, holding the largest fast food market share and being the leading fast food restaurant chain in terms of world sales (8%). They are the second greatest outlet operator with more than 34,000 outlets, serving worldwide to 69 million customers daily, across 119 countries. Their brand is the seventh most valuable and

McDonald's has successfully created a brand/name for itself as the leading fast food retailer in the world. It is somewhat of impossibility for one to not come across a McDonald's with over 30,000 local restaurants in over 100 countries (McDonald's, 2011). Those restaurants are owned either by a franchise owner or a corporation; a percentage of all the earnings from a franchise owner, including a percentage from their annual revenue go to McDonald's.

portion. Mcdonalds for example gives you food that taste good for less money Many fast food restaurants keep making the size of their burgers bigger and add more food items, like sauces and number or size of meat patties so people would want to come back because its cheaper, but most of the food there is not healthy. thats also the main reason for children obesity. Mcdonalds puts toys in the kids meals , thats means that if the kids likes the toys that come with the food they would keep coming back more and more to eat and just get toys and thats not healthy.

When the consumer has been served a days worth of calories in a meal that has probably over 1500 calories, and the cost of the meal is probably five dollars while eating at the establishment few times a week the consumer is at risk for many health issues. McDonalds adds many additives, sugar and salt to make their food tasty. Many health issues arise such as obesity, diabetes, and cardiovascular diseases. With McDonalds not buying meat from the US, changing out oils, adding sugar and salt is a recipe for a failing restaurant when Americans are eating healthier, wanting more organic choices. and care what is going into their bodies and their children’s bodies. Restaurants like Chick-Fil-A are serving many healthy choices to choose from. The

The topic of Wade Boykin speech at New York University was academic success for all students, but more specifically students of color. He discussed the documentation and evidence that explains the achievement gap between students of color and their white counterparts. Boykin also believes the evidence for why the gap exists should be the guide for implementing strategies, inventions and programs to raise achievement. The evidence and research suggest that to raise achievement the intervention should start with transactional strategies.

The business shows rapid growth in fast-food market which can be seen from the report generated by QSR Magazine (2015) that the company acquired greatest average revenue per restaurant compare to others in the same market even the company insist its policy in not open on Sunday according to the Christian belief (Bloomberg, 2017; Chick-fil-A, 2017b; Taylor, 2016; Chamlee, 2016; Peterson, 2015; Green,2014; Schmall, 2007). The reasons why the firm held the 8th largest fast-food chain and well known as the best-fried chicken sandwich in the country and continue growing nationally are not only because of its core chicken sandwich and the diversity in its menus but also because of its services in provide southern friendly manners based on its Christianity to their customers and also contribute to charities, societies and their employees which then resulted in became the most satisfy fast-food restaurant according to the report from the American Customer Satisfaction Index (2016) (Peterson, 2016; Taylor, 2016; Marcin, 2016; Chamlee, 2016; Garcia, 2016; Davis,

I have chosen the company named by Mc Donald’s for my assignment topic as it is a worldwide and well-known fast food company covered in Asia and Europe countries .

Headquartered in United States of America (USA), McDonalds is known as the emblem to globalization with their successful worldwide franchises. McDonalds are a leader in the fast food industry. They have served over 68 million customers daily (Burger Business, 2012). McDonalds have around 35 000 restaurants worldwide, with 1.9 million employees working under their majestic corporation. Furthermore, 80% of their restaurants are franchised (McDonalds, 2014). Forbes (2013), ranked McDonalds #6 in the world’s most valuable brands. With a brand value of US$39.4 billion and US$88.3 billion of revenue, McDonalds topped the restaurant industry in the list. Now, how did McDonalds came about this success? Entrepreneur Ray Kroc bought over McDonalds in 1954 from the McDonalds brothers that saw the growth of the successful business (McDonalds, 2014). Ever since then, McDonalds had been the name on everyone’s lips when talked about scrumptious, tender, mouth-watering foods. McDonalds stated, “By 1958, McDonald’s had sold its 100 millionth hamburger.”. It was a success like no other. McDonalds were one of the first to bring the concept of fast-food in the food industry at the early era of 50s. It catered to its most famous menus – Filet O Fish, Big Mac and Egg McMuffin.

McDonalds is a fast food restaurant and its purpose is to provide the best and fastest customer service so in this way it will give the organisation a good reputation and help them to make more profit.

In contrast with McDonalds their success is from globalization. Since the early 1940’s McDonalds has been a burger business, and accomplished to be the first one’s to become global. McDonalds has invested into several community organizations that helped the business to earn trust from the communities and gave more of a positive outlook towards their restaurants. They support their own employees, their families, and other groups of society in every country where it has business. McDonalds has website links to promote healthy living for kids, teens, and Latin and African Americans. McDonalds Happy Meals, McDonalds for teens, Me Encanta, and 365Black. They have corporate governance, which shows in detail of their operational structure. There is a whole webpage that is dedicated to explain about what is their drive to stay successful, what the board of

McDonalds obtained an additional customer base and this had a positive impact on sales. Also McDonalds have sponsored past Olympics and this increased the demand of a product especially the Big Mac, they also gained free publicity and this also increases the customer base. This avoids customers to switch to competitors and this means that they will obtain a healthy and stable profit for the future. In the past year if a customer bought a meal from McDonalds the customer would receive a cup as part of their purchase. This increased the amount of customers they get and it also made McDonalds stand out from its competitors. A unique selling point of products differentiates McDonalds from its competitors because they will be more customers visiting the restaurant and this will result to increase of sales.

line with the existent nature of McDonald's premises and business model. Thus, it is recommendable to