Advantages And Disadvantages Of Two Brands

Finally, globalization has given way to human development through culture integration, information sharing, and competition between countries. As people disperse from their native countries they take with them their culture and ideologies. At the same time technology is rapidly advancing, allowing information to be instantaneously shared across the globe. These events culminate in the diversification of society. As opposed to living with one view of the world people can now choose from any number of beliefs or views and find others that share them.

But in another respect it will help the culture to stay the same as people will be buying traditional artefacts from their culture like pottery and food and much more which will help keep the culture strong.

People are directly affected by their cultural surroundings when making purchases. Like peer groups, employers, clients, colleagues, boyfriends, girlfriends, mothers, fathers, etc. Consciously, the purchaser has these people in mind when buying certain

However, most people in host county say that their way is only right way which can be annoying and even when they do try to find out the cultures of foreigners they lose interest or forget very fast another person’s from other country’s culture, from a study at the University of Toledo many student complain of lack

Pankaj Ghemawant- A notable author of the book “World 3.0”, has done a significant research to understand how globalised we are. According to his research-

The end of the Cold War brought about the collapse of communism in Eastern Europe, paving the way for an unprecedented new paradigm – one characterised by the end of hostilities between the two dominant ideologies: Soviet communism and American liberal capitalism. This dominant new paradigm encouraged the homogenisation of ideas, in the form of exchanging ethos and values along former cultural, ideological and geographical divides. As such, this integration of world societies has earned the title ‘globalisation’, forcing the global community to appear so united as to warrant the metaphor of a global village. (Note: This paragraph pains me to read – I will eventually re-write it.)

We live in a world that is constantly evolving to include more and more human interaction. A world that is quickly becoming more globalized and while that prospect excites me, it also fills me with a slight sense of dread. Dread because what if we can’t get along, work together and strive for better for the entire population then what good will globalization be?

Globalization is one of the most debated and emphatic issues of the time. It rapidly increases the flow of goods, capitals, ideas, and people across the national borders. Under the influence of globalization, the international relation is becoming more integrated and interdependent. Some people think globalization creates the global market that improves the growth of economic and strengthens cultural exchanges. However, others consider it as a problem or a threat that causes economic, cultural, political, and environmental damages. Instead of maintaining the international relation, every country and individual care about their benefits and positions. When people live in a society, they care whether they get what they deserve or not. Social and economic justice is essential for personal and national development. In some ways, globalization gives support to develop the ideas of social and

What is the role of the cultural pattern in a society? How these affect the consumption?

Cultural individuality and distinctiveness is the pride of every nation. All communities rejoice in the richness and exoticness of their own cultural symbols, be it dressing, architecture, language or way-of-life. With the dawn of globalization, however, cultural variety and distinguishing characteristics are vanishing; giving rise to a monoculture common to all. While this may be a harbinger of unity and relatedness among all people of the world, it also damages the unique cultural identities they once took pride in. This paper discusses the effects of globalization on culture, along with its positive and negative effects. Since the effects of globalization on culture are non-exhaustive, it is attempted to incorporate a few of the most

Social and cultural changes are major determinants of emerging fashions. However, they are themselves affected by the other drivers of change that include globalization of world markets and accessibility of more sophisticated communications technologies. The latter has provided people with faster and wider access to more ideas and influences from other cultures and societies, driving demand for wider choice in fashion products.

It is said that technology is turning our world into a global village, and this is true to some extent but even now if we move from one city to another, one can feel the difference in language, culture, life style and many more.

History has shown how new ideas and new technology has brought smaller powers together that were shaded in darkness and blended them together into one super power that came into the light. Just as the original 13 colonies set aside their differences in religion, and creed to come together and fight for their new idea of independences from under the crown, cultures from around the world have been doing the same utilizing todays technology. The concept of a global village is something that is defined in grey. As Barnlund suggests, its not just takes in to account people inside a spastic country but in all countries living together in either peace or war on this earth. As Barnlund states, “Each new stretching of human sensitivity and loyalty has taken generations to become firmly assimilated in the human psyche. And now we are forced into a quantum leap from the mutual suspicion and hostility that have marked the past relations between peoples into a world in which mutual respect and comprehension are requisite” (48). Barnlund is stating that as we grow closer and closer to the idea of a global village, it is hard for unto get along and live in peace and will be even harder to do so with the advancement of technology. Technology has helped advance the progress and speed of growth of the global village idea and practice in both good and bad ways. It has helped show the good in mankind, but also has distorted those images of mankind and humanity to show what appears to be the

In today’s world, with a few notable exceptions, nearly everyone in every region of the world has access to the same products, information and services. A long-distance relationship is no longer so distant, since each party involved in the relationship can communicate through Skype, Facebook or through any of the vast amount of social media available. A person in Easter Island, one of the most remote inhabited islands in the world, can go to the other side of the world and travel to Canada. An economic crisis in Argentina could affect the economic landscape in Brazil. A person in Chile or Peru can buy an Abercrombie and Fitch t-shirt because this transnational corporation decided to expand its market to developing countries, or as you might prefer, to emerging economies in South America. Although many of these examples might be trivial, these are the consequences of globalization.

|More access to food, services, healthcare etc. all over the world |Heavy environmental cost |