Advantages And Disadvantages Of Using The Web As A Distribution Channel

The technology enhancement improves the efficiency of the supply chain, safeguard customer information and boost infrastructure associated with the target web portal for supporting online and mobile community an offensive complementary strategic option. The internal information

1.Having a website for a traditional business can enhance operations, attract new customers, and increase income. There are a great amount of people that would rather accomplish tasks online. A website for a business that sells products can set up a system where products can be bought and shipped to the buyer. People live busy lives and often do not have time for shopping for whatever it is they may need and the option to buy and have items shipped has become increasingly popular in order to save time and money. It has gotten to the point where some people are ordering there groceries online and having them delivered to their porch. There may be a potential for a broader customer base for certain operations if they had this particular option. Places that need reservations such as restaurants and hair/nail salons can also

I decided to use the FTI consulting Inc firm to help you understand how this FTI consulting Inc helps other businesses and small owners to create a successful online retail marketing business. The FTI will illustrate through this research how to successfully market your product online. Keep in mind, that FTI is one of many firms that can help you to make your online store a success story and that there are many ways to go about marketing your company online. I choose this FTI consulting firm, because they know how to navigate a company’s product into the online marketing world. They will help us to understand how to not only get your successful product online but how to expand your company to other medias online. What I like about this FTI firm is that they will illustrate the advantages and disadvantages as well showing you what you need to do to become one of the successful company’s online. The greatest part of online retail store is that anyone can become an online retail owner if they follow the necessary steps outline in this report and to use the FTI consulting firms’ strategies to become successful in operating an online retail store. In addition, the BigCommerce firm owned by Mitchell Harper, and Eddie Manchaalani will help anyone who is serious about starting an online company regardless of your experience and knowledge of business background.

An upgrade to their internet website would allow customers to make purchases online for in-store pickup, local delivery or catering service. The major benefit to technology upgrades will be better customer relationships.

Other companies also address the online environment. The great potential and the numerous advantages of doing business on the Internet have appealed many companies. The online environment allows these companies to reach a larger number

A way that the internet benefits by internet marketing is by providing all the necessary information about the product or service that the person is providing. Businesses are increasingly enabling the customers to find out even more information about their product. For example some companies advise you how to wash certain clothes so they do not get ruined and stay preserved. Organisation strives on building a customer and business relationship so by maintaining this they cater to the customer’s needs and wants. On the other hand on a customer’s point of view, this is a down fall because they would not be able to see or feel the product unless they purchased it first which increases product risk. Also another disadvantage of this is because the items get shipped, and if product gets to the consumer damaged the company does

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

The objective of this study is to answer the questions of what are the general advantages and disadvantages of using Internet-based marketing communications and what general factors are essential for a website to be effective in terms of marketing communications practices and strategies? This work will additionally answer as to which of these factors does the selected company use and how does it use them and whether it uses them effectively? How does the website promote two-way communication between the company and the customer and how does the website gather information on the customer and how might interactions on the website between the consumer and the company be improved?

The trend toward shopping using the Internet is growing faster than expected (Cramer, 2014). Since Internet has become popular medium for people to shop, more companies then launched online shopping platform. With this new platform, they were able to do sales directly to their customer.

Online shopping has been growing since businesses put the first online store on the web, now you can shop from anywhere around the world and have it shipped to you directly. Comparing the product against other online store competitors; making it easier to find the best price on the web. You can research the product and make sure this is what you need before buying it. The internet is a twenty-four hour shopping center, you can shop at whatever time you want and wherever you have time for it, making it more convenient to use online shopping. Using it can create more time for the things you would like to do. The negative side of online shopping is you have to wait until the product is shipped to you. The shipping and handling charge is increased for more expedited shipping. There are instances you pay more in shipping than you do for the actual product. Beside shipping charges to purchase, there are shipping charges when you need to return the product back. Also there are those computer problems that can appear; you do not always know if your personal bank information is being

In addition, a huge benefit of shopping online is that it allows product and specification comparison so you can purchase what you need and pay less. Online stores have a lower overhead than the traditional stores offering better deals, and the consumer is able to find the product they want at a better price. In traditional brick-and-mortar stores, sales have limited quantities at hand, but online stores are able to keep a bigger inventory giving online shoppers more opportunities to find a bargain. In fact, shopping at several stores at the same time guarantees the consumer the best deal. Shopping online is simple, and finding the right product is easier. If you are shopping for a digital camera at the store it might be a little overwhelming to see the camera selection with so many specifications. Sales representatives can sometimes be misleading in an effort to make the sale. Online side-by-side product comparison will allow the consumer to

This study will explain where e-commerce came from and try to shed light on the topic of where e-commerce will be heading.

There are more categories of products on the internet. And there are a lot of choices that people can choose, so they can buy what they want. The choice of a store is very much influenced by location and store types (Sinha, p.14). But brick and mortar stores have fewer kinds of products than online, and online shopping does not be influenced by location. Also, people do not need to be afraid to go buy some private things, if they want to buy in public store, such as, sanitary towel, underwear and so on. Because they can buy it on the internet and even it has more choices. Moreover, if customers want to buy a lot of things, and those things are not in the same place, then they need to run around here and there to buy all kinds of products they want. However, online shopping does not have this problem. People do not need to go out on a sunny or rainy day, just stay at home and pay it on the phone or computer. But the mall can provide some services for customers that are not available online, such as urgent care medical centers and roller coasters (Resnick, pp.1127-1128). Even then, online shopping is still better than traditional shopping. Furthermore, people can compare merchandise from different shops, so they can choose the cheapest and the best. Customers can try on new forms of apparel in stores, but it is too risky to purchase it based on pictures and text description in the internet (Resnick,

The internet is an essential marketing tool as it is convenient for both the clients, potential customers, and the businesses. It is convenient for the businesses because internet marketing is easy and simple therefore it does not involve lengthy procedures. Using the internet as a marketing tool is convenient for the customers as the companies that offer products over the internet enables the customers to make their orders at their own convenience. The customers can get to place their orders online anytime of the day or night and the products they have ordered is delivered to them depending on the policies of the company.

Website also provides the full detail of product, such as product description, images, video that helps the customer to make best decision.