Online Shopping Research Paper

Business like Amazon wants to make buying item from their business easier for customers. This is why Amazon offers E-retailing which gives customer option to go shopping online. The internet has had impact change on consumers shopping habit as shopping online has numerous advantages which is why online shopping continues to gain popularity. Some of the advantages of E-retailing is that it’s convenient as consumers are able to go shopping at home which could help them save cost on travelling and also gives consumers an option to compare prices of different products as there are wide range of products being sold online.

Online shopping is a modern concept which has grown in popularity with the rapid global growth in e-commerce. Apparently, many customers are attracted to this new concept of shopping because of the various benefits and offers of the internet. Online shoppers can enjoy the opportunity to shop at any time whenever convenient using an electronic device without the pressure of going to the traditional brick-and-mortar stores. It also allows browsing through seemingly never-ending options for merchandise or products not available in local stores and can let customers evaluate the different online stores to make comparison between items and products, their brands and prices which is difficult and time-consuming

The aim of the research is to find the reasons for the expansion in use of online shopping and the factors that contributed to this growth.

Web based shopping is one of the best parts of the web today. By shopping on the web you will have the capacity to appreciate many advantages, some of which are clear as crystal, others that are not all that obvious. With this article, we will start with the less clear advantages of internet shopping. Many individuals are unconscious that they can spare significantly more cash by shopping at an online retailer. Just as genuine retail establishments are dependably in rivalry with each other, so are online retailers. They all battle among each other with a specific end goal to offer purchasers the best arrangement, so as to draw them to their items.

Another advantage of the online shopping is the huge amount of goods that the consumers can choose from. Most of the online shops have filters to specify exactly what the consumer want and give him/her some suggestions to help choose the best product. According to the research finding, the majority of the participants, which they are 48% agreed on finding the online shopping experiences, is effortless more than the physical shopping. However only 22% feels that physical shopping is better for them, they aren't comfortable with the way the online shops work, and they prefer the traditional method to buy their goods.30% of the participants have a neutral opinion about the easy access of the online shops and actually shop and find the actual goods the consumer want. These result shows that the accessibility factor is actually a positive factor that affect the consumers behavior in a good way toward to online shopping 4.3 PRICE AND PROMOTIONS: Shopping through the online shops can –in some cases- reduce the amount of the goods.

Abstract: Rapid transformation in communication has been witnessed in this century. One of the radical changes is internet. The facility of internet has gained world-wide attention. Everyone is trying to make maximum use of this. Marketers are using internet to do the business all over the world under the guise of online shopping. Online shopping has changed the business scenario for the marketers as well as consumers. Through internet marketers reach has increased to the far flung areas as well as consumers can buy a product from the overseas market at the click of a button. Internet helps the marketers in reducing their marketing costs resulting in reduced product cost implying benefit to the consumers. Consumers now can easily get information about any product features, price, can easily find out the availability of substitute goods and can compare their prices. Though it has many benefits but still the hindrances are there in the mind set of consumers regarding the security, personal touch and warmth while buying from local retailers. This paper focuses on factors like convenience, time saving, website design/ features and security and privacy aspects of online shopping. Consumers’ attitudes towards these four factors influence the consumers overall attitude towards online shopping.

based on the argument Vijayasarathy and Jones (2000) identified seven types of shopping orientation, such as in-home shoppers who love shopping from home, buyers economy shopping around before making a purchase decision; Buyers mall who prefered shopping at the mall, personal shoppers who prefered to shop where they know the salesperson, buyer ethical love shopping at local stores to promote community. Buyer’s facilities that put a premium on convenience when shopping and eager buyers who enjoy shopping. The results of this study, it was found that customers who prefer traditional shopping at home, such as through mail order catalogs, tend to show a high desire towards shopping online, while individuals who have a preference for shopping centers tend tended to have low online

This chapter describes in detail the type of research method adopted, how the data was collected, purpose of data collection and how this data will be analyzed to derive conclusive results. In the end ethical issues have been discussed. The study aimed to understand the online purchase behavior of consumers in India. The factors leading to an increase in online shopping, current trends in the online retail market and to identify the demographic factors which influence the online purchase. The literature review highlighted and identified important factors which influence behavior and attitude of online consumers. These factors were considered and implemented while designing the questionnaire.

Today, the traditional way of trade has undergone drastic changes. It is not possible to present the major retailers whose sales only in the store without online. More and more companies are changing their strategy towards online sales and move on to the combined sales channels.

According to the latest trend, the online purchase is putting pressure on retail stores to go online to increase their sales and revenue. To gain more customers retailers are showing importance to optimizing a mix of online and offline tactics. Researches have shown that people tend to look online before purchasing any products. Moreover, a company’s websites and email generate business for both online channels and offline stores.

Bikramjit Rishi in their study on online shopping finds it a very innovative option for the marketers in addition to the already existing distribution channels. It is innovative and creative because marketers can experiment with it in the form of content, visibility and availability. In India online shopping is considered as a relevant and meaningful alternative channel for retailing and also it is now an important part of the

Online purchasing is the customer’s activity to place an order and make a payment of that order. It is found to be strongly associated with the traits of personal characteristics, vendor services, product characteristics, the quality of the website, the attitude of consumers towards online shopping, their willingness to shop online, as well as the decision making (Bellman et al., 1999; Bhatnagar et al., 2000).

If you had to choose one method of shopping what would you prefer? Online or In store? Did you know that 51% of American shoppers prefer to shop online (Wallace, Tracey)? I personally like to shop in store, but I do enjoy the convenience of online shopping. However, online shopping has its downfalls.

This current study aims to provide a more holistic view of the factors that influence online shopping behavior in the clothing industry, by comparing the important criteria for purchase decisions between online shoppers and traditional shoppers. The factors that were examined include (1) Product variables: price, usefulness, quality and available information; (2) Seller attributes: trustworthiness, reputation and marketing strategies; (3) shopping experience: convenience, quality of service, design and ease of use; and (4) consumer factors: gender, socioeconomic status and attitude towards online shopping. A quantitative survey was conducted wherein 206 consumers have completed the questionnaire through convenience sampling. The results of the study showed that male online shoppers for clothes are significantly more than females, most of whom still prefer traditional shopping. Traditional and online shoppers have been seen to differ in the importance they give to product price, seller credibility and marketing strategies, and purchase experience in terms of convenience, quality of service and ease of transaction, wherein online shoppers put more value on these factors in making their purchase decisions. In accordance to the technology acceptance model, the participants who have more positive attitudes towards online shopping are more likely to actually purchase their clothes

As we know that online shopping is the easy way shopping but also there are certain advantages as well as disadvantages. To overcome the technological challenges as well as global challenges most of the business organizations are running towards ecommerce or e-business.