Advantages And Disadvantpects Of Traditional Shopping And Online Shopping

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Introduction

Shopping is an activity in which a customer peruses the available goods or services presented by one or more retailers with the intent to purchase a suitable selection of them. In some contexts it may be considered a leisure activity as well as an economic one. A retailer or a shop is a business that presents a selection of goods and offers to trade or sell them to customers for money or other goods.
Distribution and retailing are important industries which have to respond to changing economic, social and technological changes. With internet being the rapidest growing media during the past decade, online shopping has emerged as a rapidly growing e-commerce area. The increase in technology provides good opportunities to the seller to reach the customer in much faster, easier and in economic way. Online shopping is emerging very fast in recent years. Hence, it certainly holds the attention of retail market.

1.1. Statement of the Problem
The primary aim of this study is to compare the traditional shopping with the online shopping. Further, it aims to investigate how relevant factors affect buying behavior in both the modes of shopping.

1.2. Background
Customer focus is more shifted towards online shopping. Worldwide people order products from different regions and online retailers deliver their products
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Their exploration shows that the online consumers choose different course of action based on the apparent beliefs. They found how socio demographic variables, attitude and beliefs towards internet shopping effect on the both decision to practice and use of online shopping channels. They categorised online buying behaviour as the one who purchase from online sites and the one who only browse online sites and purchase from the store, and third those who do not buy online. The study did not cover the buyers who choose products in stores and buy

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