Advantages Of Airasia The Sky's The Limit

There are six micro environmental factors that influence Proton Holdings Berhad’s marketing performance, and they are marketing intermediaries, competitors, the company, customers, suppliers, and publics.

Air Asia is the founder of low cost airlines in the Asia region since the advent of deregulation by Malaysian Government in late 90’s which in itself is a very important economic factor, without deregulation a low cost Airline cannot enter the market. For the reason that of Air Asia’s lower price, the factors affected are the

AirAsia is a strong company with several unique strengths that offer itself could not be defeated by others competitor companies.

The marketing environment of CardSwap consists of factors and forces that affect the business’s ability to build and maintain successful relationships with customers (Marketing Teacher, 2014). Marketing environment is made up of the Microenvironment and macroenviroment. The Microenvironment refers to the internal factors of the business, such as the company, suppliers and marketing intermediaries (Marketing Teacher, 2014).

Air Asia was founded in 1993 and has since grown to be one of the biggest airlines in the world. It initially operated in Malaysia and currently operates in over 25 countries (Ricart and Wang 2005). It began operations in October 1996, operating out of Kuala Lumpur as its central location (Ricart and Wang 2005). The airline was bought by Tune Air in 2001 for one ringgit, the equivalent of 0.26 US cents, at a time when the company had $10.5 million debt (Ahmad 2010). Tune Air comprised of three initial Malaysian investors, Tony Fernandes and Connor McCarthy (Ricart and Wang 2005). With Fernandes, a former Time Warner executive, at the helm, and McCarthy, RyanAir’s former director of

AirAsia’s focus on Internet bookings and ticketless travel allowed it to emphasize simplicity for the customer while securing low distribution costs. The revenue formula of AirAsia mostly followed the traditional low-fare approach.

· Situational Analysis: What are the key factors that are affecting your marketing environment? In bullet point form discuss all relevant 5 C’s (company, customers, competitors, collaborators, context) and where relevant consider both the internal and external sides of theses.

The company has received a lot of complaints from customers regarding their services. For instance, the company has received a lot of complaints about the flight delays due to mechanical problem or other reasons. Next, customers could not get partial refund if they cancel their flights. Moreover, there are many hidden charges as well. Other than complaints, there is another issue that highlights the poor quality of services of AirAsia Berhad. That is, customer feedbacks are being ignored usually. The poor quality of service might cause the customers to lose loyalty and hence fleeing to other competitors such as Firefly, Malaysia Airline (MAS) and Malindo. It is important for Air Asia to have a good customer service especially when competition is getting intense in aviation industry. Air Asia should maintain a better relationship with customers and provide value to customers or even rectify these

Presently, tough economy condition =s has enable AirAsia to attract new segment pf customers specially business traveler seeking cost reduction , as rising unemployment and lack of job security may lead customer to avoiding expensive leisure flights (Yasmin Yashodha. 2012). However, the expending route of AirAsia over the year

The customer has slight brand loyalty with airasia ,most of them are loyal to the lowfare if airasia fails to offer the lowest fare customers will choose another airline company which able to offer them a cheaper price.As may be seen as a result that airasia customers do not have brand loyalty with the brand or the company itself .This reason attracts new entrants to enter.New entrants and competitors are decreasing the customers’ loyalty and airasia’s market.

Tony Fernades is known as the first person who introduced budget no-frills airline to Malaysia. Through AirAsia which he is the founder and CEO of, he ensures that “Now, everyone can fly”. Tony Fernades has taken many risks such as mortgaging his own house when he bought over the company which was in a poor state. Despite being able to acquire the company at such a low rate of one Ringgit, the purchase came along with 2 ageing jets, 200 employees and a debt of $11 million.

Nowadays, many people will choose to purchase flight tickets via online. Majority of the people spend least 3-4 hours to search information about the destination they are going to. Therefore, it shows the service quality of Air Asia too. If the Air Asia online system is lag and slow, it will decrease the customer satisfaction. Besides, customers will imagine the same situation happen during the flight departure time. It might lead a bad image to their consumers. Base on a Verified Review from SKYTRAX website, Mr. Hanaruddin(Malaysian) at 13th February 2017 says that he would fly with AirAsia again. He experienced a flight from Kuala Lumpur (KUL) to Kuching(KCH), he said it was a really nice and comfortable flight. He noticed that AirAsia arrives earlier or on-time despite being delayed for half an hour. The cabin crew was really friendly. Thus, this shuts all his negative views towards AirAsia(AK).

Micro and Macro - Marketing Environment (Political, Cultural, Technological, Natural, Legal and – micro - employee, suppliers, competitors, customer, general people and intermediators are directly linked with the company and influence

AirAsia can find new branches for their company in foreign country and hence, a great step for AirAsia to enter a new foreign market. Furthermore, it can increase the economic development of certain industry especially tourism by promote our country to other state. By having the low cost airlines that provides services there, the foreign tourist can come to visit our country during their vacation. This will increase the flow of foreign money into our

Executive SummaryThe macro-environment consists of larger societal forces that affect entire micro-environment. The six forces making up the company’s macro-environment include demographic, economic, natural, technological, political/legal, and social-cultural forces. Companies must constantly watch and adapt to the marketing environment in order to seek opportunities and ward off threats. “The marketing environment comprises all the actors and forces influencing the company’s ability to transact business effectively with its target market” (Armstrong and Kotler 2003, p.149). In this report, use PEST to analyze macro-environment forces how to impact on PepsiCo in China. As we know, the PepsiCo was the first U.S. company to distribute its