Advantages Of Apple Inc's Business Strategy

Sun Tzu and Machiavelli have similar views on preparation before battle. Both believe that appropriate preparation ultimately causes victory to lean in the favor of those with little reliance on circumstance. Machiavelli stated that “rulers maintain themselves better if they owe little to luck.” Leaders prepared for battle will not falter under the weight of pressure unlike opposition who rely on a specific circumstances for their strategy to be effective. Sun Tzu practically implies that the same exact tactic be used by generals of armies. He says, “Therefore, the victorious military is first victorious and after that does battle. The defeated military first does battle and after that seeks victory.” Sun Tzu’s statement seems to provide a more precise strategy which is clearly tailored more towards a military interested in winning battles rather than a ruler governing a principality. Sun Tzu’s directions are all about

Apple Inc. designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players and sells a variety of related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. (Source: Company Form 10-K)

A competitive strength assessment reveals that Apple’s success is unmatched. They have been able to maintain the leading industry position while developing and introducing new products. Stock price is continuously rising and products are always improving. The current products are improved with software updates and new products are improved by

Apple Inc. is a North American multinational company that starts operating in the field of electronics and computers becoming famous by making trademark computers, Macintosh, which operates with its own operation system, MAC OS, among other products. Founded by

The structures of the Roman and Mongolian armies were clearly defined and created the standard of militaristic organization for modern day militaries. The commanders of armies are what eventually determine if victory is achieved. The well-organized machine requires a brain to control it, and likewise the structured armies of Mongolia and Rome needed generals of talent to direct their destructive force towards a beneficial objective. Roman and Mongolian officers were given specific objectives, but were allowed to achieve those objectives however they determined. This freedom

Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and computer software products. The

Apple, Inc. is an electronics and software company based in California, USA. Originally known as Apple Computer, the company is familiar to most people as innovators of the personal computer as it is known today.

The Art of War is not just limited to an effort of who has the best weapons out in the battlefield, it is also fought at home. The person who is leading the war effort must consider the populations morale, logistics and pay close attention to detail all while finding the best and least costly way to win battles and ensure final victory. It is essential for any leader to keep the majority of the populace supporting the war or all may be lost to do this the leader must set out a goal or a clear vision. The leader also has to worry about troop morale, logistics, and other aspects that may arise during war. A leader has to use influence, aurhority and persuasive power to not only overcome these obsticles to ensure victory but also that the cost for victory is something that is clearly communicated with the people.

The most impressive idea in this book is what master sun mentioned in chapter six, he said, “Military formation is like water” and then illustrates that “a military force has no constant formation, water has no constant shape: the ability to gain victory by changing and adapting according to the opponent is called genius” (94). From my understanding about this sentence, he is trying to say that the strategy of the war is a bit like water, there is no fixed form for it, and the way to win is that always change strategy according to enemy's behavior. At the same time, this thought could also be explained this way, confuse your opponents, once they cannot find your weakness and trace, then you are invincible. In short, avoiding conflict with opponents

Apple Inc. designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players and sells a variety of related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. (Source: Company Form 10-K)

Another significant lesson on warfare and leadership put forth by Sun Tzu was having the ability to conquer areas with no fighting at all. This lesson also involved the ability to absorb and expand within an area instead of total domination and annihilation. Sun Tzu mentioned, “In the practical art of

Even though Apple has encountered many setbacks, it continues to bring new and improve products to the market. Apple’s competitive strategy has been innovation. They have made an extraordinary effort developing, implementing, and executing its very unique strategy through innovation which has resulted in new product, and the enrichment of the existing ones. More specifically, Apple attempts to meet and supply the needs of a global market, by offering eager and enthusiastic consumers with innovated and high-quality products and services. Apple has employed a differentiation strategy linked to innovation with its three core products (computers, personal media player, mobile phones, tablets and other accessories). A key piece of their strategy involves meeting the needs of the converging digital electronics and computer markets. Apple has elected to implement its strategy by designing and developing proprietary operating systems and software technologies, thus allowing for strict protection of its intellectual rights.

Once again Apple has been the first to the market when it comes to new features such as the touch screen, which has helped to keep its competition at arms length. Like all other Apple products, the smartphone is seen by many consumers in the industry as fashionable and a must have. Also Apple’s online music store support has also been a huge lift to its smartphones, as consumers can download music and thousands of applications.

It is beyond all doubt that Apple Inc is one of the most successful and well-known companied all over the world nowadays. What’s more, the company is considered to be the leader of the industry The Apple products are of high quality and in high demand on all the markets. Apple services and stores are the gold standards for all the followers and niche players of the industry. Moreover, the majority of Apple customers are extremely loyal to the brands. Once they started using its high-technical products they keep doing it. At the same time the market share of the company is increasing constantly. Probably all the competitors are questioning what is the key to Apple Company’s success. It is important to note that the whole strategy determines the success of the business and the strategic analysis of the company can help to identify the main criteria. Thus, the object of the research paper is to develop a strategic analysis of Apple Inc, including its internal and external environment.

Apple Inc. is an American multinational organization that design, manufactures and sells the high technological electronics, online services, computer software and accessories. The product and services of Apple Inc. consist of iPhone, iPod, iPad, Mac, Apple watch, software (ios operating system, icloud) and so on. Apple is the leading brand in the mobile market across the globe. Apple delivers the applications through iTunes store, Mac App Store developed by the Apple Inc itself. The company offers its product worldwide via different retail stores, showroom, online stores,