Advantages Of Apple's Retail Strategy

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5. Market Entry Modes Used and Their Justification When we look in to Apples retail strategy we can find that over last year’s its main area of focus has been international markets. The first Apple retail stores opened in 2001. Since then, the company has been expanding its retail footprint at a dramatic pace. But until 2003 it didn’t open a single international store. However after 2009 more than half of its openings were in international markets. In 2010 it grew to 62% and in 2012, international market share of apple reached to 83%. So for such move they should follow an international strategy where it applicable to all markets. Firms can gain various benefits from international strategies such as increased market size, greater returns on…show more content…
Licensing is used by Apple Inc as market entry mode due to its positive features that are not present in other marketing strategies like joint venture, strategic alliance etc. Similarly, in using licensing strategy for entry mode purpose, complications related to regulations are also less faced by the firm as compared to other modes. Returns in using licensing strategy are also high for the firm in comparison to other entry strategic in the international market. Apple's business philosophy is to acquire small companies that can be easily integrated into existing company projects. The company made its first acquisition on March 2, 1988, with its purchase of Network Innovations. In its two divestments, both of which were during the 1990s, parts of the company were sold to other companies. In 2013, Apple acquired thirteen companies, more than it has in any other year so far. Apple's largest acquisition was that of Beats Electronics in August 2014 for US$3 billion. Of the companies Apple has acquired, 49 were based in the United…show more content…
The entry strategy of Apple iPhone was through a tie-up with two major telecommunications service providers in India, namely, Bharti Airtel and Vodafone. What was the role of the hand-picked telecommunications service providers in the success of the iPhone in India? This launch was hailed by many analysts as an innovative marketing strategy adapted by Apple, challenging the other handsets available in the Indian mobile market. They felt that Apple had a long way to go to realise its ambition of becoming a major player in the Indian mobile phone market, considering that the market had some very dynamic competitors, with decades of experience. An Economic Times report says that the iPhone maker has set up around 100 small stores in India based on a franchise model. These stores will be branded as "Apple Authorized Resellers" and will be 450 to 500 square feet in size, according to the

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