Advantages Of Augmented Reality Technology

In 1960 the First Augmented Reality System was created by Ivan Sutherland. He went on to invent the head mounted display and suggested “It was a window into the virtual World”. Bob Sproull his student helped Ivan Sutherland to create the first Augmented Reality headset, it was called the Sword of Damocles. The term Augmented Reality was coined by researcher Tom Caudell in 1990s. In 1994 Julie Martin Creates the very first augmented reality theatre production, by doing this she brought augmented reality into the media. The camera systems started to develop by 2005 that can analyse physical environment in reality and relate positions between objects and environments. This quickly became the basis for Augmented reality systems to integrate into reality with virtual entities. Google announced in 2013 an open beta test of

When it comes to augmented reality, we're looking at something that has found more success in the consumer space when compared to virtual reality. We've seen several applications with AR, along with video game and hardware devices such

The large majority of the US population (66%) don’t really know what augmented reality. Of those who know about it, less than 5% feel they are an expert on the subject.

At that time, in 1960s, many women listed gardening, cooking and homemaking as their primary interests in life. As Martha’s grown up background, her parent’s teaching of homemaking definitely set the interest to the little Martha. However, among tons of other homemakers, she is the one who exploited her interest and became the richest women of America. For our business, we all have an interest on the future of Visual Reality. We would like to explore the world of VR and exploit it to other targeted customer, not just develop an ordinary

One of the largest segments of e-commerce is the online retail sector; we believe that advanced technology will lead to a

We identify, create, implement and maintain virtual and augmented reality systems improving everything from marketing to staff training. We work within all facets of VR development, and provide a full-stack solution for our clients; from early concept stages to development and maintenance.

Image recognition technology has many other uses besides shopping, including medical and scientific uses; however, most people's first experience with the technology is through the retail realm. With companies like Slyce reinventing smartphone shopping by making it easier for consumers to buy what they want easily, we should see even more retailers make use of image recognition technologies. Easy mobile shopping has been called a top marketing trend for 2016, and the shopping is going to be powered by visual search

To deal with these business problems, Morrisons could try to implement augmented and virtual reality in its future operations. First of all, it could apply the smart glasses to the daily operation. Smart glasses could be taken as a substitute for checkout machines so that both cashiers and customers could spend less time on the checkout process and make payment easier by using the glasses to scan bank cards directly. Moreover, Morrisons could fully replace handheld scanners and paper pick list with smart glasses. Once these glasses are being used, they can automatically record the inflows and outflows of products when scanning the barcode of products. The goods control system could track the sales of all the products and inform the real-time

The Internet has changed the way we do virtually everything, including the way we shop. However, shopping is not the only thing that has changed. In the last decade we have changed the way, we apply for loans, study, and even plan a vacation. Doing any of these things would have been impossible a few decades ago. At present, online banking, paying bills, ordering new services, and shopping online have become part of our daily lives. Traditional brick-and-mortar stores have been around much longer than online stores, but we cannot deny that online shopping is giving the traditional stores competition. Many consumers still choose to shop at regular brick-and-mortar stores because they like to see and

Pokémon Go was certainly a huge phenomenon. To some it was a much-needed sign that augmented reality might become an actual gaming trend. It is quite interesting that since it became a hit not many other titles have dropped. Therefore, predicting augmented reality as

Interestingly, these AR apps are not limited to games alone. Now homeowners can have a preview of how a how a retailer’s virtual furniture will look in their homes before they even decide to buy it.

E-commerce is a product that has been available since the early 90’s. It is something that people are familiar with. A product that is now part and parcel of people’s lives.

In 1992, one the first fully-working AR system called VIRTUAL FIXTURES was developed. It was developed by L.B. Rosenberg at the U.S. Air Force Research Laboratory in Armstrong and demonstrated benefits to the performance of human. In the same year, the Graphics Interface conference witnessed the first major paper on an AR prototype, KARMA, presented by Blair MacIntyre, Doree Seligmann and Steven Feiner. In 1993, another version of the paper, a widely-cited version is published in Communications of the ACM.

Augmented Reality is the primary technology that is utilized in this project. The functionality of the application is based on Augmented Reality. Augmented Reality is an integration of the physical world along with the virtual world. Most of the people confuse Augmented Reality with Virtual Reality, but virtual reality is the simulation of the physical world in a virtual world. There is quite a difference like in acting a movie and watching a movie.

The purpose of this report is to explain various aspects of Augmented Reality. This Report briefly describes the technology used, types, applications, cost of implementation, merits and demerits of Augmented Reality.