Advantages Of BMW And Toyota

When it comes to all cars Quality is what all people look for, between American cars vs foreign cars. In this battle foreign cars won it.Nonnative cars last way longer than American cars for a fact that why young people cars are the foreign ones like Toyota.They are very Reliable and longevity. The Japanese made Toyota, Camry for twenty years with no problem, Europeans brands are often recognized

significant improvements in the product line. BMW wanted to position itself as the "best" rather

Today’s consumers are constantly trying to judge the quality of products. But what is quality? How and by whom is quality determined? Some would say the designer creates specifications, which in turn dictate the quality of a product. That quality is also based on the acceptable value of a part within a whole product.

Similarly government regulations in the United States and Europe are tightening up, consequently requiring cars to be cleaner and more fuel efficient. As a result, the collaboration with BMW is paramount to getting the most fuel efficient vehicles to the market in a timely manner so that GM can harvest a substantial profit. (3) In addition General Motors is working on the next generation of fuel efficient and gasoline free vehicles to help reduce the impact of the vehicle on the environment, while preserving personal mobility, which further indicates its commitment to innovation. (6)

In terms of quality of new cars launching and customer satisfaction surveys (refer to Exhibit 5), ranking of Toyota was 1st and 3rd respectively in 1989 comparing with BMW was 19th and 10th. Toyota was successfully applied Total Quality Management (TQM) for branding on these two aspects. Recommendations as per our findings have been discussed for improving of quality launch coping with suggested strategy. Imitation of Toyoto’s TQM would facilitate the process of BMW in the following three ways.

The company aims to generate profitable growth and above-average returns by focusing on the premium segments of the international automobile markets. With this in mind, a wide-ranging product and market offensive was initiated in 2001, which has resulted in the BMW Group expanding its product range considerably and strengthening its worldwide market position.

Customers expect safe and strong products, sold to an affordable and suitable selling price, otherwise they will refuse to buy it. The aim of big companies is to fulfil and exceed customers’ expectations and offer them quality products.

Toyota is currently the biggest car maker in the world. Toyota’s production model has been for long the envy of Detroit’s big three and the benchmark for the auto industry. The auto market in the US has showed signs of improvement, a sign of encouragement for the company (Toyota History: Corporate and Automotive, 2011). Toyota has invested billions of dollars to develop manufacturing capabilities and supplier networks to supply those markets. Toyota has many comparative advantages over it peers: a strong operational model that generates high margins; a strong global brand synonymous for quality and a

Here in the case to study the competitive advantage of Toyota measures on the following

For future development projects, Carl-Peter Foster should concentrate on BMW’s core competencies of concept design and assembly- then outsource its parts to experienced suppliers who can offer further technological knowledge. In order for BMW to introduce more models more frequently, they need to decrease the lead-time from the concept phase of the car to the release of the final product to the market.

Specific Purpose: To inform my audience of the excellence achieved by BMW over the coarse of the past 85 years.

BMW marketing veers towards standardization rather than towards adaptation although it has a combination of both. The aesthetics for instance on its websites and the rest of its marketing mix are similar on all its material reflecting standardization. The classic design accords with the image of the company and does not differentiate according to specific country. So, for instance, users switching from the Taiwanese website to the American one will find the same design. The dominant colors of BMW, too - blue, black, silver and grey- remained the same regardless of country, and the pictures are the same too

This study discusses Toyota, General Motors’ (GM), and Tesla Motor’s competitive strategies. These three companies are top leaders in the automotive industry, and this paper focuses on what their current strategies are and how they develop and manage their opportunities. The paper will also address what can impact these three companies, how they protect their company from competitors, and some recommendations for each companies.

The third main issue we considered was the one related to Specialized Competitors. For this issue we will just briefly explain what each strategy's focus is, since the reason for not implementing them is practically that they are too related to the main issue we consider needs to be considered by BMW. As our first option to overcome this issue we suggested to "Have specialized BMW dealers", which means to have only dealers who sell BMW cars and have more knowledge of the brand and products they are selling. The second option we recommended was to "Reduce the number of dealers" since there are lots of dealers who are not even selling one hundred cars per year, something that does not help at all to the sales goal. The last strategy we were recommending was to "Increase sales share of current dealers". This strategy just wasn't fine since it would affect BMW's costs and lower their profit.

BMW must take action to compete with the Japanese auto companies by putting great emphasis on quality service at a reasonable price to gain the competitive