Advantages Of E-Marketing Strategy

The most important changing business environment is digital media and evolving technology. With these changes, competition is critically increased. E-Commerce and e-communication must include in the company’s marketing

A marketing strategy is the combination of the target market, or the customers the marketing is intended to reach, and the marketing mix. Product, price, place, and promotion are components of the marketing mix, or the four p’s, which create a value for the customer (Perreault, Cannon, & McCarthy, 2009). For this reason, the customer, who is not part of the marketing mix, is the center of the target, surrounded by the elements of the marketing mix. The ultimate goal of a marketing strategy is to create value for the customer, which allows the organization to increase customer satisfaction and results in repeat customers and additional equity for the organization (Armstrong &

Search engine optimization, or SEO, will provide our website to be more browser- and user-friendly and will advance the company into higher positions in the search rankings. HTML, or Hyper-Text Markup Language will allow for a more ‘eye-catching’ and attention driven search ability. Instructional videos posted on the beginning page of the website will assist customers in how to navigate the site along with how to place order, complete the return policy process, speak with customer service representatives, etc. Also, these videos can be uploaded to websites such as youtube.com and Facebook (From brick-and-mortar to e-commerce to e-business transformation,

COMBE, C. ( 2006). Introduction to e-business : management and strategy. Amsterdam ; Boston: Butterworth-Heinemann.

E-marketing is virtually conducting marketing activities through interactive computer-aided systems. Indeed unheard about two decades ago, this sufficiently new field has interested lots of organizations around the world. Enormous multinational corporations, government agencies and other different enterprises have come to position e-marketing as an essential strategic tool.

After reading this article, I can say that a strategy is a summary of words that empowers and energizes employees to enhance their long-term performance within the organization. This is the measure undertaken in order to achieve a certain objective and is usually included in a plan for the company. David J. Collis and Michael G. have suggested that a strategy statement describes the action of the general plan and outlines specific activities that should be taken by the company. It does not reflect the impact of the plan for public relations; they are objectives (Collis & Rukstad, 2008). The specific activities that are put in place to ensure that some objectives achieved for a positive impact are also not objectives but just tactics. Strategies combine the aspects of both tactics and objectives. The strategy statement specifies key functions; the tactics can be said to be a clearer version of the strategy, several key taken, but abstract, strategic elements and transforming them into concrete things (Collis & Rukstad, 2008).

The internet has become a key factor in the success of a lot of businesses in recent years. In the following assignment I am going to explain how internet marketing has made Tesco’s business more efficient, effective and successful.

The internet has also brought the social networking phenomenon; it a place where people come together to share insights and opinions. It is also a marketing haven; it’s cost effective and has the opportunity to reach multiple demographics. As long as the family has a computer and internet access the information of Powder Mountain will be easily obtained. In North America alone there is a 77.4% penetration of internet users, the Asian continents have the highest amount of internet users with more than 825 million users. These numbers will only increase over the years, making online marketing an important task of any company. Identifying many of these facts will help a business to achieve success and overcome any obstacles that may get in the way.

In todays’ world marketing continues to impact a companies projected and current profit, and it will continue to grow for those two things in the future. Some of the basic concepts that help for the development of a marketing strategy, in my personal opinion, can be shortened down into three quick reference concepts. First would be researching the interested or potential market for a current product, or a potential product. Second ensure the product and most importantly the price catches the eyes, and reaches into the ears of the intended market area, giving the marketing or reasonably priced yet quality product. Third and as significant as the other two market that product through all useable resources and tools at your disposal, such as search engines like Google, or social media like Facebook and Twitter. Indeed these could incorporate more in-depth explanations and discussion, the fact is these are my personal shortened concepts to the basics of marketing. Suggestions and thoughtful conversations are acceptable for things you think I am leaving out that are important, including things that you think should be added.

Marketing has practically been around always in one structure or an alternate. Since the day when people initially began exchanging whatever it was that they initially exchanged, promoting was there. Showcasing was the stories they used to persuade different people to exchange. People have progressed beyond anyone 's expectations from that point forward, (Well, we like to think we have) and showcasing has as well.

Strategic position assessment: provides the basic information about the sources of value in the business and the drivers that create value in the business. The SPA should be done at two levels: The corporate level should focus on the value potential of the company’s portfolio of businesses. The unit level should focus on the value and drivers of the individual markets and products. Each business is assigned one for the five strategic objectives:

The marketing process has gained more and more significance within the modern day business setting. As competition intensifies and the demands of customers exponentially increase, the economic agents are forced to devise and implement new strategies that attract and retain customers. In other words, it is no longer sufficient for a company to provide its customers with high quality products and services, but it has to also make use of complementary solutions, such as marketing strategies.

Purpose – This paper sets out to discuss the development of an e-business strategy by a UK soft drinks company. It is based within the Fast Moving

E-Marketing is a way of selling/marketing Products or Services using the electronic media and Internet as a medium. E-Marketing is also referred as Internet-Marketing or Web-Marketing or Online-Marketing. This way of marketing is a different approach when compared to the traditional ways of marketing. In today 's world, most of the companies which have a physical store, who follow a traditional way of marketing are also getting into E-marketing, as there is much more scope for their business. E-marketing has made huge impact not only on the business industry, but also on the customer 's lives. It has made customer 's life much more easier and saved them a lot of time. E-marketing is the product of the meeting between modern communication technologies and the age-old marketing principles that humans have always applied (quirk, n.d). One of the major aspects of E-marketing is to add value the customer.

According to Lončarić & Radetić (2015, p.17) there are different factors which known as previous requirements or preconditions for implementing e-Marketing in any organization regardless its size or business field. These factors like: the existence clear and obvious strategy at an organization level, the presence of the marketing function within the organization, the domination of the marketing function in the development, implementation and monitoring of e-Marketing results, and the presence of a database and building customer relationships. on the other hand the implementation of e-Marketing can be identified with numerous factors: owner skills, the organization available resources, the organizational culture of the organizations, adoption cost, size of the organization, ease of use, compatibility, competitive pressures, government influence, market trends, national infrastructure, and cultural orientation towards e-Marketing by the organization’s customers (Lončarić & Radetić, 2015, p.17).