Advantages Of Flat Combination

The marketing mix is the general phrase used to describe the different kinds of choices organisations have to make in the whole process of bringing a product or service to the market...

Firms are acquired for a number of reasons. In the 1960s and 1970s, firms such as Gulf and Western and ITT built themselves into conglomerates by acquiring firms in other lines of business. In the 1980s, corporate giants like Time, Beatrice and RJR Nabisco were acquired by other

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.

Now, I would like to clarify the concept of acquisition, which is defined as the process performed by a company when making operational control of another. The decision regarding the acquisition is fundamental for the acquiring firm, therefore; it should be done after a proper research and a deep analysis. In this case, the decision is taken faster than normal without an accurate assessment. The cash flows and growth rate have been calculated based on a projected value made by Mr Harry and Mr Jack. This is a wrong step since Harry could not take the Framingham’s own estimate; he needs to make a self-evaluation.

According to the marketing dictionary the marketing mix is a combination of marketing elements used in the sale of a particular product. The marketing elements center around four distinct functions, sometimes called the Four Ps: product, price, place (of distribution),

Acquisition premium is defined as the amount the acquirer paid, which is higher than the fair value of the target company (AASB 3). In the case of the public companies, the acquisition premium is calculated as a percentage of the market capitalization of the target before the transaction is announced. Several factors explaining for the existence of acquisition premiums, synergies and control premium are most commonly identified. Synergies arise when the value of the combined business is larger than the sum of the values of individual business that would be achieved if not combined. Synergies can be classified into two classes; one is operational synergy and another is financial synergy. Operational synergies have effects of reducing

Kotler defines marketing mix as: A set of tools that the firm uses to pursue its marketing objectives in the target market (Kotler, 1997). Neil H Borden initially instituted the term marketing mix in 1964 in his article "The idea of promoting blend". Strategy analyst throughout the years considers that the marketing mix can represent the deciding moment of the firm. Having the right marketing mix toward the beginning of the marketing preparation is totally vital. After some time the idea of marketing mix has given an unfaltering stage to the dispatch of another product.

There is an urgent need for them to get used to the new working system and colleague relationships. So acquisition might lead to partially inefficient management through changes of power and status in company position (Sudarsanam, 2003). Moreover, acquisition extends the scope of management and therefore makes it more complex and more difficult to handle. Competing interest, incompatible goals, disagreement regarding resource allocation and opportunistic behavior may all lead to inter- firm conflicts (Das and Teng, 2000). These diversifications of the combined firm would also create problems of managing a wider range of resources and competencies on an overall aspect. Inter-firm conflicts reduce the participants’ incentive and willingness to cooperate as a whole team, providing fewer chances for the firm to realize its goals (Das and Teng, 2000). In order to keep the firm’s original consistency of operation and achieve efficient and continuous development while dealing with unexpected diversification caused by acquisition, managers might have to spend a large amount of money and all kinds of resources on management. This huge cost would conceivably have negative effect on the growth of acquirer and even lead to a collapse of the combined firm.

Acquisition is the way of how an organization will obtain the technologies necessary for its business, based on the buy-collaborate-make decision and it could be done internally by technological /collaborative development or purchasing from external developers, acquisition is a part of a company's growth strategy whereby it is more beneficial to take over an existing firm's operations and niche compared to expanding on its own, Acer's process for technology acquisition and

In a combination effected through an exchange of cash or other assets it is easy to identify the acquiring entity and the acquired entity. In a combination effected through an exchange of equity interests, the entity issuing the equity interest is generally the acquiring entity. However, in some business combinations, known as reverse acquisitions, it is the acquired entity that issues the equity interests. (Paragraphs 15-19 offer guidance in this complex area.)

Acquisition means “an asset or object bought or obtained”. ISO/IEC 38500 defined acquisition as it balances benefits, opportunities, costs and risks in both short and long term [7]. Also, the delivery of acquisition contributes valid reasons in decision making.

Investors expect the acquiring company to organically growth the new business and achieve certain milestones. An inability to do this results in lower valuation and loss of shareholder trust.

The amalgamation of Sun Pharma and Ranbaxy would create the fifth-largest specialty generics company in the world

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