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Advantages Of Information Technology

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5. Information Technology, 5-Forces Model, Competitive Advantage, and Strategic Positioning
a. In a highly competitive, globalized, flat world filled with challenges and opportunities identify and discuss THREE important reasons why businesses MUST invest in information systems and related technologies (See Laudon & Laudon text). Businesses must invest in IT for numerous reasons; three of those reasons are to achieve operational excellence, gain competitive advantage and for the company’s survival. Information technology has completely changed the world and for businesses to thrive and to gain and sustain competitive advantage, investments in IT must be made. Achieving operational excellence is important for any business, being as …show more content…

This allows the company to differentiate itself and charge less for a product which is more appealing to more customers. Utilizing information technology in business leads to business survival. Gone are the days of you only shopping at your local mom and pop stores, everyone is searching for the easiest way to get the exact product they want. Most people do not care where it comes from, just that they are getting the best deal. Information technology allows this to become feasible for business to compete among the big dogs of the industry. A small bakery which does not have a website and is only open during regular business hours will not make nearly as much as the bakery down the street with the same hours but has a website to order exactly what you want online. IT will help grow that business and allow it to survive in the ever-changing global economy we live in. Survival of the fittest is not just a phrase for Darwin anymore; a business either uses IT to enhance what it already does, be innovated and develop a new product or it will cease to exist. These three reasons show why it is important for businesses to invest in IT. They risk losing competitive advantage, being the best of their industry and even surviving if they do not do so. IT is the here and now and the future, invest now or be left behind.
b. Name and Characterize each of the 5 forces in Michael Porter’s

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