Advantages Of Jam E Shirin

The strategy that I have chosen is Market Penetration. This is using existing products and existing markets. I am going to increase customer awareness about a Foxtel movies and generate usage amongst customers. This can be done by using social media and running campaigns such as buy one get one free, rewards with products, or use celebrity endorsement. For my product, I am going to use social media integration, Celebrity endorsement and rewards.

2) Explain the role of channel intermediaries in the product distribution process. Why is their role important?

Regarding the markup price, the top management is not allowing to go below 33.3%. Though some of the other options to be consider like on basis of past good relations with Konig explain them the

Distribution channels are organized in several ways: conventional, vertical, horizontal and multichannel (Kern R. 2013). Some of these organizational methods are more structured than others. When a distribution channel deals with more than one independent producer, such as wholesalers and retailers, the channel is known as a conventional distribution channel. (Kern R. 2013) These channels are not normally known to be strong and typically don’t give the customer the quality of product that they deserve. In a vertical marketing system, the retailers, wholesalers and producers, join forces to create a unified front, promoting an individual product (Kern R. 2013). Vertical distribution channels are stronger than the conventional distribution channels because all of the companies involved carry some of the load of power. (Kern R. 2013) In a horizontal distribution channel, companies join up and combine all of their finances and resources, in order to take on more than one company or product (Kern R. 2013). A multichannel distribution channel is where a large corporation uses two or more marketing channels to better target their desired customer segments (Kern R.

Determine and discuss a pricing strategy (penetration or skimming). Determine and discuss pricing tactics (product line pricing, value pricing, differential pricing, or competing against private brands) to be used for your product. Identify any legal and ethical issues related to the pricing tactics. Prepare a marketing distribution channel analysis identifying the wholesaler, distributor, and retailer relationships. Discuss how the distribution strategy fits the product/service, target market, and overall marketing objectives for the company.

Market penetration: This involves the sale of a product line of more than exist in the current markets. Be persuaded to retain agreement as possible for customers to use more to attract new customers all together and this is usually viable only when the market is growing. Moreover Tesco could increase its sales to existing markets, for example, the premium products that currently sell in all Tesco’s.

Different retailing businesses have very different distribution methods based on the types of product that they sell, some arguably more effectively than others.

First of all, penetration pricing is the major determinant of the price and that is employed when the product managers have to give most of the value to the customers and keeps a small margin. Chatime decided use penetration pricing where set a lower price of milk tea than the eventual market price to attract

JJB aims to offer its products at a competitive price to meet the demand of the middle-to higher-income

Buyer’s Power: Jamba Juice often deals with small individual target market of customers; hence the power of the customer is quite low. The customers have limited ability to influence the pricing of the products. The customer is always are of existence of competing and substitute products and they also keep in mind the price of the products. If Jamba Juice decreases their operating cost, this might help them decrease the prices for the products. (Financial Alchemist)

The second pricing strategy is the penetration pricing where the product enters newly into the market. To gain some consumer base from the competitors, the seller initially charges a lower price than the competitors. For example the ticket prices initially charged for IPL, Indian Premier League, matches were lower than the ticket price of the competition ICL matches. On the contrary, price skimming strategy is to grab the financially top class of the market and to do this, the seller charges high prices. The effectiveness of this strategy is based upon

✓ Develop distribution channels by doing alliances with distributors and dealers where the company is not well present and with high potential.

As mentioned above, because of The Optima’s high end service and product quality, while implementing premium pricing, company aims to reduce the prices slightly without effecting negatively its “high-end image” and company exerts different promotional offers to support the higher price policy and make the

The strategy for setting a product’s price often has to be changed when the product is part of a product mix. In this case, the firm looks for a set of prices that maximizes its profits on the total product mix. Pricing is difficult because the various products have related demand and costs and face different degrees of competition.

Similarly, for Latin America it has been interesting to find out that the people in this region are focused on value yet they do not mind paying the appropriate price for a product if they know it is good. The price elasticity of demand of people in this region is just moderate which is good for our product. Thus, we will follow a moderate pricing strategy in this respect to ensure the best possible results from the consumer in this market to ensure that product gets successful in this new market.