Advantages Of Kewal Kiran

To ensure that they continue to provide our customers with advanced fabrics, our design team working closely with their suppliers to incorporate innovative fabrics that meet particular specifications into their product..In addition, to ensure the product quality of our fabric and its authenticity, we test our products using a leading testing facility. We also partner with a leading independent inspection, verification, testing and certification company, which conducts a battery of tests before each season on all of our fabrics across all product lines, testing for a variety of attributes including content, pilling, shrinkage, and color fastness. We collaborate with leading fabric suppliers to develop fabrics that we ultimately trademark for brand recognition whenever possible.

Strong branding- They have a strong presence in the European, American and Asian market as an established firm. They have been able to create a unique brand image in the minds of consumers by differentiating themselves from other companies through the ensuring of the best premium quality products.

company has been in existence for a little over 15 years and has made huge strides in the textile,

The company’s can be attributed to several reasons. Primary reason for their success would be their motto of simplicity. They have kept products simple and elegant apart from their marvelous functionalities. In order to simply a product, they have never compromised on the capabilities of the machine.

Strength and Weaknesses – They have a wide variety of products for men and women ranging from clothing, accessories, music, cameras, home décor, and also furniture. Not only do they have this wide variety in products, but also in the styles of the products. Their products are not geared towards a specific trend, although they are in style, they have many different trends available. Their prices, like American Apparel, are quite high though. They carry name brands like Obey and others whose prices are hiked up. Seeing as their target market is for younger ages, this could cause a problem.

Brand competitors and the diversity of choice that is available to consumers, puts brands under pressure to offer high quality products and service, excellent value and a wide availability (Clifton et al., 2009). Brands must differentiate themselves from the competition and create an unforgettable impression.

Their brand and how loyal their customers are is what they are known for. They have a very unique operating strategy where they offer premium choices made by the customers themselves. They eliminated the middleman of Fresh Direct and suppliers. They can provide high quality at lower costs which has positively affected the revenues.

We believe that our existence is based on creation of the great products with constant focus on innovations. Our faith is rooted in the simplicity and therefore we focus only on the few individual projects that are important and meaningful to us and also to our customers. We honour the perfection and effective collaboration which are guiding us to succeed.

The company valuates whether the all the proposals received from the manufacturers are sustainable and making sure that they are maintaining the quality of the handmade products and items. On an average they have 1.5 million sellers in their marketplace comprising

The company motto is “Live the Dream” and they aim to fulfil their customers need and desire for comfortable clothes and equipment for travel and adventure sport. Kathmandu has described quality and performance as the key to their new design initiatives and they invest substantial resources that focuses on design, quality, technical development, merchandising and supplier management functions. They develop products that are

Now it manufactures cotton shirting, denim, knits and bottomweights (Khakis) fabrics. In 2001 it started Advanced Materials Division which marked its entry into technical textiles business. It is India's largest denim manufacturer apart from being world’s fourth-largest producer and exporter of denim.

The quality of the manufactured apparel, which has been increasingly recognized by our international buyers and end users all over the world.

Nishat textile limited using advance technology like they have modern machinery by which the quality of product produced is very high.

3. Sound Quality Control American Apparel does a good job and design for their quality control. Their quality control personnel inspect finished garment for defects and reject any defective product. As Martin Bailey, Chief Manufacturing Officer of American Apparel mention, implementing sound quality control is one of their success factors. 4. Workforce Apparently, American Apparel offers a “Sweat-Shop” Free Environment to its employees. Its lowest paid worker earned around double the minimum wage. Also, it offers employees subsidized healthcare (including their family), subsidized lunch, free parking, bus passes, low-cost auto insurance, massage therapist, yoga classes, bathroom breaks, bicycle lending and so on. Besides all mentioned above, American Apparel also does a good job design for employees. There are regular rotated positions as well as five-minute stretch or aerobic exercise session for them to minimize fatigue and stress on workers. Therefore, their turnover rate is quite low, and workers are more willing to work hard for this company. 5. Brand Image American Apparel chooses to hire local labors rather than outsourcing production. It makes people think it is real “American Brand”. It represents a spirit of classic styled harmonized with the metropolitan trends, which attracts a lot of young adults in metropolitan cities. Plus, it uses the “normal life” styled pictures as its cover photo rather than those far away people’s normal life, which

They buy large volume of garments direct from the manufacturer; they have very few middle man and efficient logistics.