Advantages Of Location-Based Strategy

The advent of Internet has allowed companies to offer their goods and services throughout the world. Not only has the Internet opened up the floodgates of International marketing, it has also brought with it many other challenges such as cultural, political, and geo-economics challenges. In order to be successful in these global markets, companies must be very diligent in handling these challenges.

​With the new age of technology we have entered, it would seem simple to enter the internet sales industry but things are not always as they seem. Entering the internet sales industry will prove to be a

A lot of interactive multimedia content is now delivered through the Internet. For example ‘Subway’ can use a PowerPoint presentation about their good quality ready-made food and send it to subscribed customers on email which will update their knowledge about ‘Subway’ new products and add to that guide them with the right food if the customer has allergies etc. This can be an external source because other business can use ‘Subway’ information about their products and improve on it which could make ‘Subway’ lose its customers because of their rival organisations excellent market research. An advantage on web based is that it helps the business to store information on their website. Customers get to know more about the business when they visit a business website. Web based information shows them the price of an item online and where to search for items, however frequent system breakdown can be a disadvantage to web based information because when it happens, customers or the business cannot access their website which can lead to decrease in sales.

I believe the internet has created a more competitive market. This competitive market has many buyers and sellers. There are many standardized to individualized products in this market. There are really no real barriers to market entry or exit. The Internet has become a platform that has completely changed the way a company can do business. The internet has allowed small business to become multinational operators because of the market chosen. Price and product quality decision can be made using this market because research

Businesses are discovering the Internet as the most powerful and cost effective tool in history. The Net provides a faster, more efficient way to work colleagues, customers, vendors and business partners- irrespective of location or operating system harnessing this powerful resource gives companies strategic advantages by leveraging information into essential business asset. The "technology of the future" here today. This is a fact. Businesses making the transition will, and are prospering; however those that do not will most certainly suffer the consequences.

Up to this point, CanGo has managed to excel and establish a foothold in the online entertainment industry. In fact, CanGo has recently been recognized by the Hudson Valley Professional Business Association, affirming the fact that CanGo is a company on the rise rather than a small, independent start-up with no expectations. Unfortunately, CanGo has not embraced the concept of strategic planning, which lies out and determines the direction a company plans to take over the next several years. According to John E. Lawlor of Practical Decisions, strategic planning is important from both a macro perspective and a micro perspective. On a macro level, for instance, business (especially ecommerce) is conducted in the global marketplace. Aided by the Internet and rapid improvements in technology, more and more individuals from all over the world have access to the products and services provided by today’s businesses. From a micro point of view, meanwhile, strategic planning will inject a needed sense of purpose and direction to CanGo. With strategic planning, each individual in the organization –from the CEO to the most recent new staff member – will know what products you sell or services you provide, who your target customers are, and how you plan to compete for their attention (Lawlor, 2005). Strategic planning would also clearly define a set of realistic short-term and long-term goals for the company while communicating those goals clearly too each individual member of the

The internet offers the potential to achieve a global market success for any business. Businesses that go online increase their opportunities to reach their target market and is cost effective when compared with other forms of marketing. It creates opportunities, benefits and challenges for a business but in the long run is worth it for the added publicity and hopefully profits. Going online has benefited many organisations including Tesco PLC. I will be using Tesco as my example of the benefits, opportunities and challenges for a business by using the internet. Tesco has operated on the Internet since 1994 and started an online shopping service named 'Tesco Direct' in 1997 which

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

As a ‘fundamental objective ' is about the convenience of online shopping. They are comments, online shopping is easy to find trade from different suppliers at home without having to go to the store. So, it will save you time, then shop in a store, in a retail store you have to go out to a store to another store. In addition to the convenience, customers can shop online without any time limit. You can search the World Wide Web online from Monday to Sunday, is open all year round 24 hours, anytime. It is also convenient for customers to share information through chats or discussion forums, to help others make better buying decisions. This is because the Internet a wide range, customers allow stores around the world, achieving great Internet sales, and comparison shop from the comfort of your home. Online shopping convenience to remove restrictive customers shopping in a store or purchase items they must be based on what is available locally. Online shopping at home than to spend time in places, gathered together more safely. This idea would also apply during peak seasons, such as the lunar New Year, Hari Raya Puasa, Deepavali and avoid large crowds during the Christmas holidays. In this way, it may lose the shopping for outdoor fun. In – store shopping could make social connections than that shopping independently

In today’s world of business, everything is computerized and most of the companies use the Internet and information business to help keep their quality, save time and also cost. It also can reach out to more customers worldwide. For an example, with a website in the internet, it would relay the message to millions of viewers worldwide regarding the product and service that the particular company can provide and indirectly saves cost in advertising in television and print advertisments.

In today’s world more than 80% people uses internet in some way. The internet has become a major research network for all the business including the small and large size. They are using the internet to the maximum level in grabing the opportunities in the market and to become competitive and productive. The business owners get connected to the customers and have learnt a lot on connecting electronically. The continuous usage of internet and the customer’s connection takes their business to the next level.

The internet has given a new outlook to the way we do business. It has made the world look like a small place because we can order or sell anything and everything around the globe. Internet has become a boon for the upcoming companies as they can promote their new technology, their brand name through the internet. Now net banking is possible in which we can directly check our balance, open new account or can directly transfer the money in someone’s account without even going to the bank .We can pay all the bills and book the tickets online just by sitting at home. There is no more need to stand in queue. We can shop online, compare all the clothing brands just by sitting at home and we get the desired product within some days at our door step. We can even return the product if we are not satisfied. The internet is used by companies to build better relations with customer. We can send large chunks of data through email. Small part time business have also become successful ,if someone is good at baking cakes so they can ship them online and earn good amount of money for this. On the contrary, there are some risks doing business on the internet. Our accounts, card detail can be at risk while making any transactions and someone can

With the introduction of web browsers and the World Wide Web, a lot of entrepreneurs were able to launch their businesses online. These businesses were some of the most profitable businesses in the world during the 20th century but by the year 2000, a lot of the internet based companies had gone out of business (Gillies 245). The internet was becoming more than just a defense mechanism for the United States and way more than a business idea for entrepreneurs. As different types of computers were introduced and more and more people started using the internet, the functions of the internet also expanded.

Business has thived on the internet, internet business are able to reach a wider market [2]"Through the internet, a business of any size can compete in the global marketplace. In fact, on the internet, the size of an organization's operation makes little difference because the internet is an open environment. " because anyone has access to the internet businesses can reach anyone also giving the customer a wider choice of products.

Businesses that use internet as a marketing tool have the advantage of reaching many customers within a short period of time. Marketing over the internet enables the businesses to overcome the