Advantages Of Makeup

With hundreds of well known companies producing makeup, thousands of Youtube videos showing how to correctly apply makeup, and millions of women who wear makeup, it is clear that the cosmetics industry is a monumental market, with makeup and other cosmetic products becoming common household items around the world. L’Oreal, one of the biggest cosmetic companies in the world, grossed twenty four billion dollars alone in 2014, and projections indicate that the number will continue to climb in the years to come (“2014 Annual Results”). It’s hard to look around without seeing some sort of advertisement for a new and improved version of lipstick or mascara, and with an industry so pervasive in our society, why is the way that we produce these

The definition of true beauty continues to evolve as generations pass and new ones emerge. Ulta Beauty, a popular cosmetic store, sells products with the aim to make women feel confident in their skin. Their use of advertisements helps spread the word about new, improved product lines and reach out to potential buyers. Selling makeup is the obvious goal of a cosmetic store, but the kind of consumers they attract and how varies between different franchises. When a company displays their products in one shot instead of in a commercial, the task of conveying the message becomes harder. Ulta Beauty persuades women to purchase their products by pointing out buyers’ insecurities while still appearing to promote empowering feminist values.

Fashion plays a major role in a person’s life because it is expressing how one looks and feels about one’s self. Clothing, accessories and makeup communicate fashion, which are all successful ways of bringing attention and persuasion to popular fashion brands. However, can also lead consumers to higher standards thinking that they can resemble the professional model posing in the advertisement. Like a Cover Girl advertising fade proof, waterproof, and ignore- proof mascara and new intense eye shadow blast that has a photo of Drew Barrymore behind a light grey background with light blue eye shadow around her entire eye. Likewise, revealing Drew Barrymore’s greenish blue eyes with perfectly curled black eyelashes that one can have from the use of this particular new Cover Girl eye shadow blast and mascara.

L’Oreal, Chanel, and Avon which are a couple the biggest cosmetic companies, sells products that will make girls glamorous with style and fashion. The companies’ advertisements show women that they can look – sexy, and glamorous- just like the models. Make up is influencing and impacting girls’ self-esteem and mental health. Girls are wearing make up because it makes them feel confident, to look younger, to enhance beauty, and to look attractive (Sandeen). Make up is becoming a necessary thing to be sexier.

Research from Statistica reveals that the United States is the biggest cosmetics industry in the world, with an estimated total revenue of about $56.63 billion in 2013. Men and women alike spend money in a desperate attempt to achieve the unattainable “beauty” that our society has forced us to want. Some individuals believe that in order to be beautiful, they must cover their face with makeup, or they may even spend hundreds, if not thousands of dollars on different cosmetic surgeries. Whether the attempt be big or small, individuals in our society are going to extreme lengths in order to feel beautiful, which quite frankly, is unnecessary.

Although modern beauty regimes may not be as archaic, as uncomfortable, or as dangerous, the desire to make ourselves, what we feel is, better than natural, has made a bulging one hundred and sixty billion dollar-a- year industry not only for women, but also for men. Sadly, some populations in some countries spend more on cosmetics and beautifying regimes and research for those products than is spent on education.

Makeup was firstly introduced to the world through the Ancient Egyptians’ use of lead and copper ore. Through years of methods, from using the stain of berries for the lips, to the lethal concoctions of arsenic and lead for a paler appearance, the culture of beautification has been ever present with humanity. Now, the consumption of makeup lends itself at the hands of a multi-billion dollar market. With this, makeup has raised questions of vanity, through definitive statements of, “Beauty is only skin deep,” and attacking others with terms such as ‘superficial’. The anti makeup campaign became the pseudo-feminist slogan.

Yesterday, I read a funny post about lipstick on social network. One boy complained that her girlfriend loves using her lipstick to draw on his face when he was sleeping, and he asked his followers for help. Some reply below said that he should buy her an YSL or Chanel lipstick and see if she is willing to use them on his face. Indeed, if you buy an expensive lipstick, you probably use it for some valuable occasions instead of just making fun on your boyfriend’s face. Like the article said, people are more likely to consume a product if they are aware of its cost, even if this product does not provide you as much actual value as others.

Throughout history, the beauty industry has had a major influence on women, especially through society. For years, women have felt need to compare themselves next to celebrities’ appearances and feel as if they are not what society considers as “perfect”. Society has built up standards of beauty. Some standards were women should have a slim figure and flawless skin. Some women have the need to follow them by changing their looks and ways. Makeup is one of the ways women rely on to give them confidence with their appearance. Advertisements have a way of persuading the public in a certain way.

Customer feel satisfied when “scoring a deal” believing they bought the authentic makeup but in most cases it’s just faux makeup. Of course makeup enthusiasts sometimes do prefer to buy the faux makeup since it’s affordable compared to high end authentic makeup; but as the faux makeup industry increases more makeup ethesiants get informed on the dangers of it therefore spending a little more, instead of saving a buck and end up with burned skin or a disease. Furthermore, the popularity of authentic makeup or faux makeup depends on if customers are informed, how much they are willing to spend, and what they are willing to sacrifice. The popularity of authentic makeup is nothing compared to faux makeup, the revenue of authentic makeup “ is estimated to amount to about 62.46 billion” dollars and increasing (President). Authentic makeup is outstandingly preferred even in the case that it’s higher priced than faux makeup.

Drugstore and high end cosmetic products can and usually are very different. High end products are usually only sold at certain stores or online and are available in a limited supply. Drugstores products can be found at most drugstores and are usually always in stock. Pricing of high end products hardly ever falls under twenty dollars, while on the other hand, drugstore products are hardly ever over twenty dollars. User friendliness is something that both high end and drugstore companies strive for and constantly work on. The quality of high end and drugstore cosmetics depend on the brand. Benefit cosmetics is a high end brand that has a great quality. NYX’s cosmetic company also has a great quality but it is a drugstore brand. Both companies have a similar eyeliner, but they do have

This essay will be addressing ideologies of consumer fetishism and pseudo-individuality through examining the commodity signs found in the mass marketing and advertising of designer cosmetics, particularly Chanel.

Young girls are more concerned about acnes and blackheads while mature women are looking for anti-aging and anti-wrinkle products. Genders do affect the choice of skin care products. In the past, skin care products only belong to the girls’ world. Nevertheless, in recent years, men are increasingly becoming more and more concerned about skin care. With a view to this latest trend, various brands have started developing men’s line. Income level directly affects the purchasing power of customers. Skin care products take up a wide range of price levels from far less than a hundred dollars to more than a thousand. Young girls who do not have any income cannot afford the expensive skin care products while mature women with higher purchasing power focus more on quality and effectiveness. Occupations also determine the need for skin care products. Models and artists generally have a higher consciousness on skin care than people with less exposure to the public.

The target market for Maybelline’s Great Lash Mascara is primarily women between the ages of 15 and 35. Because of this large age gap, Maybelline over the years has become a more contemporary brand for all women of all races. They have done this by providing foundation shades in a wider range of colors and introducing products that women of any age can use. Maybelline also produces different products for each country that they distribute to. Each ad within an ad campaign is altered slightly or tremendously to better suit the culture it is marketing to. In the U.S., a large percent of females begin to use makeup before the age of 16. As a girl uses Maybelline Great Lash Mascara, a well-known product, it could have possibly been bought for her or given to her by her mother. With this specific product being around for many years, many women have grown to be brand loyal to it. As a young woman grows into adulthood, the cheaper mascara option of Maybelline Great Lash can be compared to other brands of higher price. Other competitors can provide a product that a consumer can reach for as they grow and can begin to afford to spend more on a better quality or different formula of mascara. This can relate to income or social class within demographics as well. Some women choose this specific SBU because of the affordable price and what they expect out of the product. This specific product is a simple mascara that lengthens and darkens lashes. As these consumers grow older, they may

Choices made as a consumer impact on our global community in many ways. This report investigates Lush Cosmetics’ impact on our global community and in results the consumers of these products subsequent impact on our global community. This an increasingly important area as consumers become more aware of the power of their choices and the worlds finite available resources.