Advantages Of Michael Porter's Five Forces Of Competition Strategy

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PROJECT PAPER: COMPETITIVE POSITION IS WHAT GIVES ORGANISATIONS COMPETITIVE ADVANTAGE. HOW DOES THE UNDERSTANDING OF PORTERS COMPETITIVE FORCES HELP ORGANISATIONS GAIN FAVOURABLE COMPETITIVE POSITIONS? Introduction The hypothesis is that a competitive position is what gives organisations competitive advantage. The business directory defines competitive position as a “Position a firm occupies in a market, or is trying to occupy, relative to its competition”.Competitive positioning is about defining how you’ll “differentiate” your offering and create value for your market. It’s about carving out a spot in the competitive landscape, putting your stake in the ground, and winning mindshare in the marketplace – being known for a certain “something.”(Marketing Mo Consulting). Michael Porter’s “Five Forces of Competition Theory” is used as a tool to determine level of competiveness within a specific…show more content…
Due to the sanctioned imposed on Zimbabwe by the European Union and United States, most international supply and support industries are restricted to deal with Zimbabwe and Zimbabwean companies. According to the WEF report, Zimbabwe, like many African countries is in stage one of development. This shapes the structure of the various industries in the country and is important to know before analysing the structure of industries in Zimbabwe and competitors. Porter’s Five Forces Competitive Position Analysis Porter's Five Forces of Competitive Position Analysis is a tool developed to help in assessing and evaluating the competitive strength and position of a business organization and determine the competitive intensity and attractiveness of a market. Understanding of the five forces help to know the strength of an organization’s current competitive position, and the strength of a position that an organization may look to move
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