How Companies Are Using Periscope And How To Use It To Promote Your Brand Twitter’s Periscope App is undoubtedly among the best tools any business keen about social media marketing can have. Today, the online community is craving for more engaging content. There is no better way of quenching their thirst than having videos of live action streamed right into their Smartphone. One would enjoy watching their favorite event live and saving to watch later at their own time. This is better than having to replay recorded videos on platforms like YouTube. Periscope has been around for over a year now. However, since acquisition by Twitter, several companies have shown interest in integrating it in their marketing effort. So far, it has gained good reception, and could be …show more content…
They can comment, without breaking the broadcast, and show appreciation or “like” by clicking hearts. Those that are broadcasting need only the Periscope App. Besides, the App is now available for both Android and iOS Smartphone. Brands that are already using Periscope to their advantage Among the early adopters of Periscope are top brands such as Red bull, DKNY, Spotify and Mountain Dew. Red Bull It seems like this top energy drink brand is always at the forefront when it comes to experimentation with budding social media platforms. It happened again at the Red Bull Guest house during Miami Music week. From here, the brand could broadcast live videos of different events taking place. Besides Periscope, they also used Snapchat and Twitter to send social content to their viewers. Mountain Dew As a way to test the new platform, Mountain Dew decided to showcase their swag-like T-shirts and hats. The company also surprised their fans by rewarding some with the goods shown in the demo. All you needed was to comment or like the feed to show your engagement with the live video feed and could qualify for the freebies.
Proclaimed as the hottest company since Google and Facebook, Twitter introduced a revolutionary micro-blogging service in 2006 that allowed users to spread and share short messages of 140 characters (“tweets”) with friends and strangers subscribing to follow their communication flow (as so called “followers”) in order to find out what is happening right now from any point of the globe.
At such a point in marketing, Red Bull had found its calling, so to speak, in its advertising strategies, but that did not stop them from coming up with new creative tactics to persuade more than 86% of the American public to try their energy in a can' (Gschwandtner). In fact, they hired "hip locals" of busy cities known as the MET's (mobile energy team) to drive around a Red Bull logo car with daily missions that include bringing energy where it's needed, sporting events,
Social media is group of online commutation tools made available to the general publics and based on community interaction and sharing of content such as videos, tweets conversations likes, pictures etc. etc. According to Mintel (Mintel 2016) most prominent brands are starting to incorporate the latest going in the social media community such as trends, memes and latest news in the social media to try and connect the younger crowd and allow them to visit their social media platform.
One of the advantages of our product is its health benefit to its users. Using publicity as a marketing vehicle will be a great step in conveying information to the public about the advantages of the energy drink by maintaining the company`s image through publicity. Through such a vehicle, the public will understand that the company is committed to the welfare of the community (Olson, 2009).
promotional tool and a great way to use social media to promote your business." (Miller
Peria, you need a great job in answering the question. Your answer is very clear and easy to follow. I would like to know how the Latinos feels about the Republican. Are there some Latinos that favors the Republican? Even though you mention that the majority are in favor of the Democratic Party, it would have be interested both pros and cons for both party. The usage of the word bank was very low, but the question is very hard to implement all the words in the word bank. You need an excellent job. It was very interested in note that there is only 38% that is eligible to
Social Media is “one of the hottest emerging industry trends- social tv.” This is characterized by customers using social networks to interact with other viewers about the program they are watching. The social buzz can drive ratings. Social Media links that will be implemented are Facebook which will be devoted to customer comments on news and other WPTV media. Twitter will be devoted to news that is intended to be passed around quickly. You tube will be used for audio and video clips.
Two companies I believe have demonstrated their marketing ability using social media are Target and JC Penney. Both companies have struggled to keep up with the changing demands of consumers but have recently made impressive changes to encourage customer satisfaction. For example, Target has introduced new brands and JC Penney offers rewards points for shopping. Both stores offer a convenient app that allows users to find coupons for their purchases.
Facebook, Twitter and YouTube are popular social media platforms that millennials frequent. Facebook and Twitter are perfect outlets for Star Athletics to keep the consumer in the know about the brand and new products. Using these social media platforms will allow the company to interact with the consumer in real time and track responses about the brand through consumer post and hashtag tracking. YouTube vloggers also known as micro-influencers can do product reviews and give their honest opinions about the brand and product. Their audience is far smaller, but the level of engagement, trust and authenticity that a micro-influencer can foster with his or her followers makes it exponentially more likely that their audience will travel through the funnel. Micro-influencers’ engaged reach is like the ultimate stamp of peer-approved credibility that Millennials crave, which makes it exponentially more likely they will convert on that content (Burke 2016).
These connections give them a huge opportunity to communicate directly with consumers. In order to maximize this opportunity, they should promote their existing events like the Tour de Fat bike race and beer festivals across the country.
The success of the strategy would be amplified if Tweeter educates its customers better about APP since according to the survey, exhibit 14, in the case a large percentage of people are unaware of or have misconceptions about APP thus making it less effective.
I would like to introduce you to Twitter Inc., a modern and popular form of self-expression on the Internet. It provides users with a plethora of services including Twitter, an application that allows the user to share and distribute content to their followers. The company also owns Vine, a mobile application where users can create and share short looping videos, and #Music, another mobile application that
The company is able to continually satisfy the needs of the market, arousing the customer with exciting new promotions and events which challenge the limits of human belief. For example, the Red Bull sponsored BMX events where the riders are attempting and completing unseen tricks and ‘death defying’ acts on a weekly basis.
Initially, the company distributed free cases to college students across the country in an attempt to get their product in the hands of its consumers. This campaign became very successful and rapid proliferation of sales became the norm. The company continued to tailor their advertising to appeal to their target audience by sponsoring extreme sports, events, teams, and athletes. They sponsor athletes in the BMX, skiing, rally car, MLS Soccer, and many other sports industries (Red Bull). By sponsoring athletes such as Travis Pastrana and Shaun White, their “double bull” logo is never out of the spotlight, and constantly seen by the consumer.