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Advantages Of Periscope

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How Companies Are Using Periscope And How To Use It To Promote Your Brand Twitter’s Periscope App is undoubtedly among the best tools any business keen about social media marketing can have. Today, the online community is craving for more engaging content. There is no better way of quenching their thirst than having videos of live action streamed right into their Smartphone. One would enjoy watching their favorite event live and saving to watch later at their own time. This is better than having to replay recorded videos on platforms like YouTube. Periscope has been around for over a year now. However, since acquisition by Twitter, several companies have shown interest in integrating it in their marketing effort. So far, it has gained good reception, and could be …show more content…

They can comment, without breaking the broadcast, and show appreciation or “like” by clicking hearts. Those that are broadcasting need only the Periscope App. Besides, the App is now available for both Android and iOS Smartphone. Brands that are already using Periscope to their advantage Among the early adopters of Periscope are top brands such as Red bull, DKNY, Spotify and Mountain Dew. Red Bull It seems like this top energy drink brand is always at the forefront when it comes to experimentation with budding social media platforms. It happened again at the Red Bull Guest house during Miami Music week. From here, the brand could broadcast live videos of different events taking place. Besides Periscope, they also used Snapchat and Twitter to send social content to their viewers. Mountain Dew As a way to test the new platform, Mountain Dew decided to showcase their swag-like T-shirts and hats. The company also surprised their fans by rewarding some with the goods shown in the demo. All you needed was to comment or like the feed to show your engagement with the live video feed and could qualify for the freebies.

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