Advantages Of Problems With Corporate Customer Information System

Today's world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.

Employee data (names and phone numbers), project data (project name), and job data (charge per hour and project hours).

Customer loyalty plays a very vital role in an organization’s success or not always, is a very interesting debate. It has been suggested at several literature that loyal customer generates ongoing revenue and they also assist in generating profitable business income to any organization. At the same time research also suggests that there are other views available in relation to the concept of loyalty. The important factor to understand is weather those factors lead to long term business profitability or not. In my opinion regardless of other considerations, customer loyalty plays a great input in the business benefits and revenue. Today’s literature review will put some light on both customer loyalty as well as other consideration. It will further emphases the importance of the customer loyalty aspect and its impact on the revenue of the firm by supporting the concept of customer loyalty.

data are stored as files on internal devices (like hardware) and shared/managed through intranets and HRIS; this include electronic appraisal forms and self service systems.

The data structure represents the logical relationships between data elements. In addition the data also determines the organizational structure, access methods, and alternative processing assosiativitas level for information.

Many service providers are continually assessing their ability to create customer loyalty, as Berry (1995) explores the direct relationship between loyalty and profitability through cost reduction and increased revenue per customer. It is the belief of many that customer satisfaction

quality products and services is also what makes customers want to come back to an organization.

Employees must first align their perceptions of service quality to what the customer’s perceptions are (Becker & Wellins 1990). Understanding what drives the customer establishment relationship is important to turning one time customers into loyal

Data is information that is stored and organized by fields and records. A field which can also be known as an attribute is a single unit of information, like a surname of an IBM employee. A record or tuple is a collection of related fields. For example, an employee record contains all information fields that are relevant to a specific IBM employee. Additionally, a file (also known as a table) has multiple records that are pertaining to a specific topic. “To signify, an employee file of a hotel contains all employee records (Rob, 2010). Lastly, a database comprises all related files. A hotel database, among others, consists of employee files, room files, customer files, and payment files.”

Customer loyalty is much harder to obtain that customer service satisfaction. The most important first step is to satisfy the customer by meeting their expectations. Customers only give a company one chance and if they aren’t satisfied they will not do business with that company again, as well as tell others of their experience. The next step would be to exceed the customer’s expectations. If a business goes above and beyond to assist the customer they begin to build loyalty. The next step is to truly surprise the customer. In order to dominate the marketplace the company must find a way to make them selves stand out with their product or service, accompanied with phenomenal customer service. Once this has been done customer satisfaction and loyalty will be gained. “Acquiring a new customer can cost four or five times more than keeping a current customer” (Bestmark, 2013). So it’s essential to keep the current customer’s happy and coming back for more.

The definition of data differs according to the original company (for example, the customer identification data retained is not the same in all of the systems). Differ according to the application and the original company.

Customer satisfaction and service quality are the two important components that direct anyone’s attention in every concept related to marketing, services, etc. (Spreng and Mackoy, 2006). In today’s competitive era, the success lies in

In business word wide the use of information technology systems is what keeps a business functioning properly. Every business holds a substantial amount of information that they must learn to sort, utilize and store efficiently. Everything a business does in their day to day operations requires the use of both information and technology. Payments, employee information, records, client information, all of this must be processed, stored, organized and analyzed for later use in the business. For example, at the end of a year businesses will need to pull old records and reports so that they can make predictions for future profit and pay their taxes to

The biggest benefit most businesses realize when moving to a Customer Management System (CMS) is the act of directly having all your business data stored and accessed from a single location. Past habits would spread customer data in various office spaces and file rooms, email systems, and even Post-it note entries. Cargill, Nestle Purina, and Lockheed Martin all saw the value in storing all data in a central location, giving management and employee 's immediate access to data. Also, Cargill, Nestle Purina, and Lockheed Martin each were able to strengthen collaboration from within the company with the more efficient automated processes. By providing a full view of all customer information, knowledge of what customers and the general market wants, and integration with existing applications to consolidate all business information in one common location for mass usage.

Local data: let us consider example of organization as amazon which maintains vast amount of data. It contains departments like developers, database administrators, sales and many more. When local data is taken into consideration, for example, in sales if we take delivery service department. It simply considers invoice of customer as it will start it service and keeps track until courier is delivered. After delivering, invoice will be erased from their system as they won’t be connected in remaining issues. This invoice number can also be used across the organization i.e. if we consider customer service department they should maintain this invoice in order to inform details if any customer approaches them before delivery.