Advantages Of Using The Internet

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What are some differences between the internet and more traditional media? What are some advantages and disadvantages of using the internet in advertising? Describe the main types of promotion used on the internet (both traditional and newer types). (20 points) Some differences between the internet and more traditional media is that internet offers the marketer ability to receive feedback and a more direct link to the consumer, as well as giving the marketer easier access to trends and competition. It is also much easier to track return on investment by using the internet over traditional media. Creating awareness on the internet is much easier than it is through traditional media. There are many advantages to using the internet for…show more content…
Potential for deception and privacy issues are other things that consumers worry about. The main types of traditional promotion used on the internet are coupons, discounts, contests, and sweepstakes. A newer type of sales promotion used by digital marketing is getting consumers to like and/or follow the brand page on social media sites such as Facebook, Twitter, and Instagram. Marketers can entice consumers to do this by offering incentives such as being entered into a drawing. 4. What are the advantages and disadvantages of each of the four mass media options (television, radio, magazines, and newspapers)? Provide hypothetical examples (i.e. based on product types and objectives; with rationale) of when you would use each one. (20 points) One of the main advantages of using television is the ability to use the medium in order to create a unique ad that encompasses both visual and sonic elements to make a memorable impression and emotional correlation. Using television also allows for the message to be spread over a large area and makes it possible to reach a large number of people. Not only can it reach a large number of people, but by choosing to advertise on certain channels or programs, it is possible to selectively target certain demographics. However, it can be said that being able
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