Advantages and Disadvantages of Big Data Essay

How gullible we are consumers really are. How much will we really believe just because it is on the internet doesn't mean it’s right. But all these ads and fake news reports are all gateways to viruses and a back door to your internet and information you can have on your server. Eventually, all this information that we are sharing with and without our knowledge, and is or is not being sold to other big name companies will become a major issue because, health insurances will start to get the data on how much you eat out what specifically eat and based on that it will be how much you'll be charged for your insurance. Maybe, they will even start profiling so when you start thinking of applying for a job’s or school or what have you, you would be rejected before you even finished the thought of applying for jobs. Our profiles will even contain whether we are a mentally stable or if we should be flagged as a possible suspect for a possible crime that may happen or possible of committing an act of terrorism. With all this data, it will also make it very one sided way of life for most people limiting to what they will be able to do base of what their “profile

Big data analytics is the process of analyzing large data to find useful information such as improving efficiency of business, market trends, customer’s preferences, information of competitors, and other useful business information. According to the IT Glossary, “Big Data is high-volume, high-velocity, and high-variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making.” In other words, it is an abundant array of information used to acquire insights and make business decisions.

Michael A. Morell, founding & managing partner from Riviera Partners, a technology search and recruitment firm, is positive about one thing: Big Data is the future of job recruiting.

The amount of data produced in the world is increasing exponentially, and we are a part of this phenomenon. We all use email, phones, social media, and credit cards. The new technologies that we are bringing home, such as smart cars and smart TVs, are collecting more and more data. Boyd and Crawford exposed the imperfections of the Big Data industry, and they have shown that we cannot assume that the industry will solve its own problems. By using all these technologies, we have given Big Data access to our finances, social interactions, homes, and minds. Big Data offers imperfect people tools that can be used for good and evil. If we are blind to how our data is being collected, the industry will continue misusing our data. But if we pay attention, and demand the technology companies respect our privacy, they will be forced to have higher standards. Currently, our society has ignored how our privacy is being jeopardized. As Boyd and Crawford noted, we don’t have the tools and access of researches, and our often unaware of the algorithms collecting our information (759,760). But we do have power. We can voice our concerns, or find alternatives to services that don’t respect us. We can use the tools we have access to for good, just like Big Data has been used

“Such large-scale data mining and analytics-based on the information available in public records, consumer surveys and the like-are perfectly legal;” (Singer, p 424). The reporter chooses to interview Julie Brill, a Federal Trade Commission member, she voices her concerns on how data brokers are disclosing personal information they collect, using it and sharing it with others. It’s especially concerning if the costumer is pregnant or diabetic. Another source from the reporter found that Federal authorities are not prepared to handle this kind of situation due to companies trying to collect and sell sensitive financial and health information that is nearly invisible to the public. The good side of the database is that the company worked with the government, providing hijackers information from the September 11, 2001 incident, where 11 out of 19 were found. Acxiom has consumer data products that offer hundreds of details on how corporate clients can buy individual or household information for marketing

Mark Zuckerberg claimed that privacy is no longer a “social norm” (theguardian.com). In the case of Edward Snowden’s revelations, what constitutes privacy is still a fervent debate. Privacy is not binary, being either private or public, but exists in an intermediate state. Privacy is not secrecy, or keeping information strictly to yourself, but awareness of who access to it, who can use it, and who can disclose it (Richards 410). With big data, potentially identifiable metadata is perceived as a loss of privacy. Privacy is more than mere protection against the collection of data, but control over the flow of information. Data brokers and companies signify an asymmetrical control (cbsnews.com). Today’s privacy laws incorporate the “Fair Information Principles”, where consumers regain control over their personal information (Richards 412). Companies employ “privacy self-management” with privacy notices and the choice to opt out of agreements before disclosing personal information (Solove 1880). Few read the entire “terms and conditions” before giving consent and fewer follow its modifications. This creates a “consent dilemma”, describing consumer difficulty in weighing cost to benefits of service (Solove 1881). It would take users hundreds of hours per year to accomplish this task (Richards 413). Privacy oversight cannot be regulated solely by government, but must be implemented by the companies to

For consumers, big data is fueling an expansion of products and services that impact their daily lives. It is enabling cybersecurity

Despite the potential challenges, it is still believed that big data is the new way of the world, and that businesses should aim to overcome these challenges. The first typical challenge small businesses will face is finding “talented people who know big data and analytics” (Taylor, 2012, para. 6). Unfortunately, since small business owners tend to not be familiar with big data, then they will be challenged to know how to use it. Big businesses have the money, reputation, and influence to hire people who are very knowledgeable with big data. Also, if the storeowner is technologically challenged, it’ll be even harder for him/her to know how big data can help him or even what big data is in order to go out and look for someone to help his/her store with big data. Even if the storeowner is comfortable with technology and is familiar with big data, the storeowner could be averse to change, and that would be another reason why using big data would be a challenge for this category. The storeowner who is used to doing things a certain way will not be eager to start using big data to improve his business. S/he will probably think that if the business is doing well, then they don’t need to change. This will prevent them from increasing profits and will stagnant them from keeping with current times and current technology. For

Defend an organization’s right to collect customer’s data. Should the company limit the use of this information?

Technology are getting very advance. Companies now track consumers’ shopping and other preferences. Some say it's an invasion of privacy, while others, may argue that it is beneficial to consumers. This debate has been going on for a while now. Companies that track people using cameras or through phone search are invading people's personal

Marc Kosciejew states in his article titled “The Perils of Big Data,” that, “Big Data can cause catastrophic miscalculations if the underlying data is poor, mis-analyzed, or used misleadingly or unwisely.” (34) This means that data is dangerous, if it is not kept to strict privacy laws. In this day and age, someone’s career can be lost due to a simple phrase that spread across the internet like wildfire. (Doughty) The leaking of data can have disastrous effects if said data is used for harmful intent. The chances of “personally identifiable information” increasing privacy concerns are raised when certain factors work together. (Sherer 10) Data has a way to prevent us from recognizing that something is not right with the information produced, because we are unknowingly held to the product of our data. (Kosciejew 34) Data is given a form of truth which it has not earned. (Kosciejew 34) Today, data is used to rule over our lives in ways that cause serious damage. This vulnerability is known as the “dictatorship of data.” (Kosciejew 34) Many people have lost

The promise of data-driven decision-making is now being recognized broadly, and there is growing enthusiasm for the notion of ``Big Data.’’ While the promise of Big Data is real -- for example, it is estimated that Google alone contributed 54 billion dollars to the US economy in 2009 -- there is currently a wide gap between its potential and its realization.

Accordingly, this essay will consider the importance of informational privacy and the potential harms resulting from Big Data use. It will be argued that the existing mechanisms are inadequate to address the informational privacy concerns surrounding Big Data.

Cost reduction: Big data technologies such as Hadoop and cloud based analytics bring significant cost advantages when it comes to storing large amounts of data – plus they can identify and implement more efficient ways of doing business.

Big data is an extensive collection of structured and unstructured data. It is a modern day technology which is applied to store, manage and analyze data that are not possible to manage, store and analyze by using the commonly used software or tools. Since all of our daily tasks are overtaken by the modern technologies and all the businesses and organizations are using internet system to operate, the production of data has increased significantly in past