Introduction Companies willing to enter a new market with their products or services have many options and one of them is exporting. I divided exporting into two sub-groups by comparing financial involvement of a company and taking into account their strengths and weaknesses. Then I compared exporting with other market entry strategies, so I could gain further insight to advantages and disadvantages of exporting. In the conclusion I outline which types of exporting fit SME’s and which fit MNE’s. Low cost exporting (“AT THE GATE” SELLING, EXPORT HOUSES, PIGGYBACKING, AGENTS, DISTRIBUTORS, FRANCHISES) Advantages Low cost exporting requires only a small direct investment, if any. It usually carries low risks of financial loss and …show more content…
IN COMPARISON WITH OTHER MARKET ENTRY STRATEGIES (FOREIGN MANUFACTURING, LICENSING, ASSEMBLY, ACQUISITIONS JOINT VENTURES, ALLIANCES, HOLDINGS) Advantages In comparison with the other types of market entry, fully owned or with partner, exporting companies are avoiding the risk of huge financial loss of investment. Products manufactured in foreign country may be produced with defects and can harm the brand even in the domestic market. Intellectual property may be stolen and may create a strong competitor. Staff in an outsourced company may be less educated and have lower skill what can harm the overall quality of the product. Innovation in technology may not be easily introduced, which provides competitors with an advantage. Additional investment may be necessary to ensure the involvement of domestic management. Company’s managers sent to exported country may not be familiar with the mentality of local population and products may not be easily adjusted to local market. Cooperation with partners can sometimes lead to disagreement, which may cause delays and failures in business. Labour costs, production costs and services can be more expensive, than in domestic country (e.g. moving manufacture from developing to developed countries) (Stock J.R., Lambert D.M., 1983). By exporting, companies are able to avoid many of these problems. Disadvantages If a company decides to export, it loses advantages of other types of market entries. Fast expiring products may be
It also requires more of an investment and commitment by the international company which creates a higher risk. There is also the down side of having difficulty managing local resources.
* Labor outsourcing is a good strategy to decrease the labor cost. But it associates with many issues. Once outsourcing is done, the MNC cannot just stay behind. The MNC should carefully supervise on the working conditions, safety, wages, working hours, gender discrimination and human rights violations. If any of these factors going wrong and leads to sweatshop conditions, it directly affect on the reputation of the MNC. If once the name or the brand is blacklisted, it is very hard to repair the damage. Therefore, the risk of outsourcing is high.
Exporting, licensing, and using trading companies are preferred modes of international market entry for firms with a(n) ____ structure.
1. Why is outsourcing such an attractive way for firms to tap into foreign markets? What are the risks of foreign outsourcing?
The foreign partner can also become a competitor by selling its production in places where the parental company is already in.
If the outsourcing company will not do the proper testing then may be the product quality will decrease.
Exporting has become a very important business strategy nowadays. In order for firms to expand to the international market, and also to maintain and grow their share of market in whatever industry they are in, depending on their goals and objectives, any company must at least explore this possibility. A few and important advantages might come into place, in that they can extend their sales potential of their existing products, increasing margins through a larger customer base. Also, these small to large businesses can consolidate by gaining global share of market, they can reduce their dependence on their existing markets,
Ownership advantages could be intangible assets like technology and information, managerial, marketing and entrepreneurial skills, organisational systems, access to intermediate or final goods markets, a production process, patent and blueprint. The ownership advantage includes some firm specific valuable market power or cost advantage on the firm sufficient to outweigh the disadvantages of doing business abroad. They are closely related to the technological and innovative capabilities and the economic development levels of source countries.
Outsourcing is a method used by many corporations in which their products are manufactured in foreign countries often for cheaper labor.This method method of productions has it’s pros and cons.
Implement extensive research to predict possibility of economical, cultural or financial complications in the outsourcing country. Make economical/political stability one of the factors in the evaluation process as well as tariffs, customs, and insurance.
Direct exporting is more expensive than indirect exporting. The entry cost & ongoing cost are high for direct exporting. In direct exporting a company have greater chances to build up good relationship. Direct exporting is used by many famous companies in toady’s competitive world as a source of entering new international market. SAMSUNG is also one of the companies who uses direct exporting as a source of Marketing Strategy. Direct exporting is cheaper as compared to other ways of market entering strategy and biggest benefit of direct exporting is it helps in acquiring the information of local market. Potential conflicts with distributors is one of the biggest disadvantage which a company can face in Direct
Due to internationalization these companies have been able to spread their risk. Therefore, if one market is not performing they can rely on the other (diversification)
3. The challenges involved in exporting are the same of any other international operation; there are commercial risks, political risks, cultural risks and currency risks. In order to be prepared to face these risks the company would indeed need to invest and create an export team, hiring and training employees in international operations. The team will require skills in areas such as product development, logistics, finance, currency management, foreign languages and cross-cultural skills.
• Exporting requires significantly lower level of investment than other modes of international expansion, such as FDI. As you might expect, the lower risk of export typically results in a lower rate of return on sales than possible though other modes of international business. In other words, the usual return on export sales may not be tremendous, but neither is the risk.
For any company going out for the foreign market is because of any one out of globalization, reducing tariff all over the world, to increase the market share, saturation of the local market, for getting the economies of scale of production, to use their excess capacity and use the resources where it is available at law cost.