Advantages and Disadvantages of Ford Motors in Building a Social Networking Plan.

2617 Words Apr 15th, 2013 11 Pages
Advantages and disadvantages of Ford Motors in building a social networking plan.

Table of Contents
1.Introduction3
2.Main Findings3
2.1 Ford Motors Social Presence3-4
2.2 Current Social Activities4
2.3 Other Online and offline Marketing Channels4
2. Advantages and Disadvantages of Ford Motors Social Presence4-5
3. ANALYSIS5-6
3.1 Strategies to improve customer engagement 6-7
4. CONCLUSION7
5. REFERENCES8
6. APPENDICIES9-18

1. INTRODUCTION
This report is going to assess the advantages and disadvantages of Ford Motors in building a social networking plan. Firstly, a brief explanation of Ford motors nature of the business and the type of social networking channels they use. Next, the advantages and disadvantages of Ford Motors social
…show more content…
The competition ran took place between 5th November to 18th November, 2012. Entry requirements were as follows: * You need to have a US shipping address. * You must follow @MSFTWEB on Twitter (so we can DM you) and you must tweet using the #SYNC5 hash tag.

The winner’s names were posted on twitter and they sent direct messages to them on details of their addresses.(See Appendix 10)

Even though Ford had partnered with Microsoft, they did not promote the competition enough for customers to know about it.

Ford motors also uses celebrities to promote their products through the social media, Recently Formula one race drive Ken Block tweeted about Fords new product the Ford ST which is expected to be in the market in the near future (See Appendix 11). Ken Block has 201,350 followers which are more than Ford motors followers, this means he is able to reach out to more people and increase awareness of the new product.

The biggest risk Ford has taken with social networking was in 2010. Ford became the first car manufacturer to unveil a new model via Facebook rather than a car show, (Brad Insight, 2011a).

2.3 . OTHER ONLINE AND OFFLINE MARKETING CHANNELS.

Ford motors use other marketing channels like TV and radio adverts, Direct mail and cinema adverts. They also have an online magazine on their website with fords latest activities and products
Open Document