Advantages and Disadvantages of Marketing

Simple forms of advertising can be highly effective, low cost or even free. These might include simply getting a sign painted on your van, putting a card up in your local newsagent's window, creating a Facebook fan page or starting a Twitter feed.

Advertising and public relations are exceptionally important in the creating of an effective campaign. Once the personal selling along with the promotional

Advertisement is conducted on TV, radio, website, poster site, and all kinds of media that

As societies advance deeper into technology, so do the corporation and businesses that we as consumers support. The means of advertisement has changed significantly over the decades. For example before the television sets or radios were invented, general advertisement was commuted by word of mouth from shopkeepers, and posters, to the general populous. After the radio was invented, businesses could pay a fee to be promoted by local broadcasters over a larger radius than, word to mouth advertising would. Through the centuries many methods of advertising have spawned, however the most effective form of advertisement are televised commercials. Thanks to the use of television, companies and businesses have the ability to create intrapersonal commercials

Marketing is everywhere. It can be seen in all forms of media. Advertisements are plastered all over the internet, they are constantly on television, and heard on the radio. It is impossible to escape the constant pressure from businesses promoting themselves and their products. On the business side of things, advertising is extremely competitive. Good marketing can give a business an edge over their competition. To become the best in marketing, use well thought out strategies, know the targeted customers, and use the most cost-effective medium for the situation.

As stated above, the type of communication that Marketing Momentum Unlimited has come up with allows for consumes to miss the advertisement due to the focus on TV rather than magazines, online advertising as well as newspapers just because of late night television.

According to Hearron & Hildebrand (2010) organizations must be aware of the audiences they are want to reach as well as how to broaden their reach in order to have positive results. The radio ad was chosen because it is an external marketing strategy and using radio is a positive way to get best results. Radio reaches millions of potential customers while they are driving in their vehicles listening to their favorite radio stations. Radio is on all the time and is in a sense everywhere as people listen to the radio all day even at work.

Some advertisement is better attracted to the TV because it need to tell a story on why you want to by it. It relies heavily on visual to sell the product not just words. Like the apple commercial we watched in class, it relied on people being able to see the concept of the video to get it. While on radio it just straight to the point on

An advertisement can be a lot like a persuasive essay. A promoter wants their audience to buy their product much like a essay writer wants their audience to buy into their thesis. Just like an essay an advertisement has a criteria in which it must fulfill in order to achieve its goal. Certain things the creators do will either help entice the audience , or will deter the audience from ever looking at the ad again. The general public will see thousands of ads in a single day, but only a handful of them will ever standout and be memorable.

Also high definition radio, internet radio and as will as TV radio have become new mediums within the overall radio medium that are somewhat untapped in their potential, partially due to the fact that they have not been as successful as they were projected to be at their conception. With radio advertising can costs vary enormously and it depend very much on the time slot and length of advert. A typical slot of 25 seconds can be around £250 - £1000 per week, depending on the frequency and amount of listeners they have.

There are many ways advertisement can persuade one person to buy the specific product. Making advertisements is not an easy task. It takes a lot of time to make one good advertisement. Before even start making an advertisement, they need to determine who will be the audience. Whenever someone open television, they will see many kinds of advertisement playing every single minute, however, only one can successfully persuade someone with their product. To persuade them they need to play it on correct time and channel.

Financial resource considerations: although it may be the most expensive form of advertisement when it comes to advertising it is generally the most effective form of advertising. This is because most customers watch television in one form or another. For example sports, drama or movies to mention a few.

•BillboardThis is also another way to draw people's attention, but it might not be be as effective because the message might not reach the target customers.

Kover et al. (1995) defines effectiveness in advertising as ‘‘the ability of an announcement to produce interest in purchase or use the good or service it is promoting’’ (Kover, Goldberg and James, 1995). Many researchers have tried to establish a link between the content and effectiveness of advertisements, and this will help us to identify some general factors that affect advertising, in order to recognize which one can maximize the desired effectiveness.

Advantages: Advertising has several benefits. In modern business world, advertising plays a crucial role to establish contact between the customer and vendor. Advertising is the medium through which the customer comes to recognize of the existence and also the utility of