Advantages of the Toyota Hybrid Electric Vehicles Over the Other Car Manufacturing Companies.

The market for hybrid cars is changing. There are more providers but due to bad publicity and poor performance, demand is falling.

Exciting and fun to drive are not the first words that typically come to mind when the car of discussion is the Toyota Prius; but should they be? Most people associate the terms hybrid, conservative, and gas efficient solely with the Prius. However, is this simplistic general consensus of the car an accurate description of what the vehicle actually offers? Is the Prius just a “great car” because it is a hybrid or is it a great car that just happens to be a hybrid. Typically, the criteria used to determine whether a car is great or not is the performance, aesthetics, and the economic value of the vehicle. The Prius is a great car because of its exceptional performance, attractive aesthetics and great economic value.

Toyota is a leading company, and for over 70 years. It has been expanding business all over the world and

The Toyota Prius was in the market introduction stage then it matured into the market growth stage. In the Product life cycle there are four different phases. There is market introduction, market growth, market maturity, and sales decline. The Toyota Prius as explained by the book was a new experimental technology that Toyota wanted to test and introduce to the market to see how it would react. Toyota was at a point in their business where they wanted to innovate something new. Some of the ideas that Toyota was considering prior to the Prius were

Within the Automotive Industry, you have to be able to provide a better product then your competitors. This means selling more units with a new cutting edge product. However, for an automobile manufacturer, this expands more than just the generic car that runs on gas. Ford faces a more competitive market with smaller cars with hybrid engines. On a list of top 10 highest selling hybrid cars in 2012, the Ford Fusion Hybrid ranks at number 10. It sold 3,182 models in that whole car year. Toyota, Ford’s biggest competitor, has both of their top hybrid vehicles at the number 1 and number 2 spots for that same list. The Toyota Camry Hybrid (number 2) sold 21,466 models for that year, and the Toyota Prius (number 1) sold 117,626 models ion that very same year. Ford would need to come up with a plan for a newer model car that can compete with the sales of Toyota.

The first electric car was built in Scotland by Robert Anderson in 1839. (Berman, 2011) Over the years there were little improvements but sometime between 1890 and 1910, there were significant improvements in the battery technology that were made by H. Tudor, Edison, and Junger. (Berman, 2011)

Publics: The government encouraged the consumers to buy environment-friendly cars with tax incentives. Toyota spends only about €15m for promotion of the Prius from a €400m budget. The media spread the idea of environment-friendly cars and after a while it became a trendy to drive in environment-friendly cars. Toyota tried to build up a linked image between being environmentally friendly while driving the car.

main strategy for the North American market is to aim for higher sales, while raising the proportion of locally produced automobiles. Toyota Motor Corp have reached a stage where investments made over the last several years to expand production capacity are beginning to show returns and improved profitability can be expected. Toyota’s goal is to bolster local production through additional investment, and contribute to the regional economy by expanding its operations. At present, our production capacity in North America is approximately 1.25 million units (including our joint venture with GM). However, Toyota Motor Corp plan to boost this to 1.45 million units during 2003.

Toyota unveils the Prius -- the world's first commercially mass-produced and marketed hybrid car -- in Japan. Nearly 18,000 units are sold during the first production year.

The motivation behind why a large number of TOYOTA MOTOR COMPANY 's divisions which were already working on a world level were created to

Toyota Motor Corporation is a Japanese multinational corporation, which is famous for manufacturing affordable quality automobiles. Toyota entered to the U.S. market in 1957. It took Toyota more than 40 years to take 10% share of U.S. market. Almost 50 year after entering the U.S. market, Toyota surpassed Ford and Chrysler in 2007 to become the second most popular automotive brand in the United States(Rajasekera, 2013).

Toyota dominates the hybrid market, but its one plug-in model was around for just a few years before it was canceled in 2015. Less than two years later an all-new model has rolled out and it sports the Prius Prime name.

Buyers will consider quality and performance as the important characteristics to buy a car. But, nowadays, people are buying increasing number of environmentally friendly cars which is hybrid electric vehicles. Toyota Prius is reported as the market leader which is the best-selling car in Japan. It is better than normal fuel car as it has lower emissions and uses less fuel but its cost is almost twice times compared to conventional car. Why consumers still will choose a car like Prius?

Hybrid cars have been hailed as an exciting green advancement for the vehicle and transport industry. Using dual electric and petrol engines, models such as the Prius

Thankfully electric cars have have begun to make up a significant portion of new car sales, which is good since they are superior in every aspect They are projected to keep increasing there portion of the market more and more every year. First off they don't emit any toxic emissions or smoke and are a hundred percent eco friendly. They don’t cause any air pollution but there also silent compared to combustion engines so they have greatly reduced noise pollution number the sound comes from the tires.Electric cars are also significantly cheaper to run. They don't require any gas even though electricity costs money its minuscule when compared the costs of gas vehicles. Being power by a battery electric cars also don't use any lubricants which need to be