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Tobacco ads have stood out to me from a young age, I was used to seeing cigarette ads in every magazine and street corner. When I was 11 I joined a tobacco advocacy group, I wanted to inform young people my age about the dangers of tobacco but mostly I joined because they paid me. I found these two ads and I remembered sitting in an empty classroom analyzing tobacco ads and discussing how they appeal to us. I found two ads, both from the most recent issue of a popular celebrity gossip magazine. The first major difference one notices is that of the ads is catered to a completely different audience. Blu E-cigarettes cater to the new age of tobacco consumers. While Newport menthol cigarettes are tried and tested, a classic. The major differences in this ad make it difficult to pick which one is most effective at getting more buyers of their product. Newport’s ad is

Tobacco companies advertise in magazines, promote their products in convenience stores and market their brands through websites and social networks. Many of these tobacco industries get publicity and attract more young customers when using the newly in media to promote their products. Many of these tobacco companies don’t understand that tobacco advertising is a huge public health issue that increases smoking. Tobacco company advertising and promoting is the start of the use of tobacco among teenagers. Now, these media and magazine advertisements about cigars have caused teenagers to be exposed to cigarette advertising. Not only that but also these teenagers find ads appealing and also increase their desire to smoke. Cigarette companies spent about $8.37 billion on advertising and promotional expenses in the United States in 2011.

This paper will examine the history of the tobacco industry and its advertising campaigns from the 1920s to the present. Some of the issues discussed in this paper will include: What forms of mass communication has tobacco companies used to persuade the public, how changes in technology have influenced the way tobacco companies communicate with target audiences, and how the United States government restrictions affect the current efforts of tobacco companies advertising strategies. Other topics that this paper will expound upon are, the ethics of the tobacco industry’s advertising approaches, how tobacco companies responded to health warnings from the government, and what

In her article “Advertisements R Us,” Melissa Rubin notes that Coke’s message in the ad she analyzes is that “Coke will refresh and unite working America” (249). Her evidence for this is based on several things—for instance, right in the middle of ad sits a large Coke machine and the bottom of the ad explicitly states, “A welcome host to workers—Inviting you to the pause that refreshes with ice-cold Coca-Cola” (249). She concludes her article with the insight that “Coke ads helped shape the American identity,” pointing to the underlying message of the ad that Coke can provide the carefree, joyful life it never fails to portray in its ads to everyone who takes a sip (250).

Although tobacco advertisements are banned, people still consume it. The ban started in 1971 and since then has become even more strict on the sponsoring and promotion of tobacco brand logos. Now, all tobacco ads used, dissuade users from consuming. Advertisements in general can be obnoxious and tiresome, but they are sometimes necessary for the seller to get their point across. Ads are either trying to get money from the consumer or driving to change a person’s mind positively. The main reasoning for the creation of advertisements is to persuade the viewer or audience through the evocation of ethos, pathos, and logos, to have a change of mind about the product. The ads I chose are both similar, but have different goals towards their audience.

(TS) The advertisement for Bose Headphones displaying the man and the waterfall uses humor and dramatic irony to make readers remember the ad and the headphones they are selling. (C1) Humor is portrayed in this ad in a number of different ways. (E1) This ad uses humor because the man rowing the boat is about to fall to his death down a waterfall and doesn’t even realize it. The fact that the man is so oblivious and the exaggeration of the power of the headphones is what brings up humor in the ad. (R1) The humor in this unrealistic advertisement quickly draws readers attention to make you remember it. The picture stands out and is different from other ads because of the way it uses humor, so the audience is sure to remember

At the end of the text is an ellipsis. This adds to the beckoning feel

In fact, the tobacco industry has suffered ever since antismoking advertising has begun (Johnston, p. 107). According to statistics, 4 in every 10 Americans who are in 12th grade have tried cigarettes, and 1 in 10 consider themselves current smokers. As well as, 1 in 5, 8th graders have tried cigarettes, and 1 in 16 consider themselves current smokers (Johnston, p. 107). Now that society is aware of the harms of tobacco, it is important to decrease such rates of smoking amongst youth. Not only are there commercials about the risks of cigarette smoking, but also there are commercials that promote living above the influence of all drugs, including alcohol and marijuana. Lastly, as research continues to improve, and new drugs arise it is important to keep youth educated on the risks of using such drugs. It is important to keep our youth safe from the dangers of

Advertisements are all over the place, whether they are on T.V, or in a magazine, there is no way to escape them. They all have their target audience who they specifically designed the ad for, and of course they are selling their product to. This is a multi-billion dollar industry and the advertisers study any and every way that they can attract the consumer’s attention. Anytime a products advertising tagline becomes incorporated into a popular culture, a pinnacle of success has been reached. The “Got Milk?” tagline has been integrated in messages across the country such as churches, “Got God?” cheerleaders, “Got Spirit?” and even universities, “Got Whoop?”. The “Got Milk?” ads have

In the Hunter/Gatherer section of Omnivore’s Dilemma, Pollan talks about what it takes to accomplish the task of developing a meal on his own; consequently, the people of today’s society are so used to the abundance of food that they have no idea what all is involved in establishing a full meal. Americans take this great abundance of food for granted, which causes an increased craving for more. This is where the world of advertisement has been the strongest. One of the easiest ways to reach people is through their food; therefore, major food industries try to lure people in at all costs just to buy their products. The Fast food industry is the

A couple of weeks ago I was scrolling through Facebook and saw an ad for Dia & Co. Typically, I just scroll right past ads on Facebook, but this one caught my eye. The picture was of a curvy lady wearing a pink tutu skirt and a striped shirt. Ver cute, in my opinion. I decided to find out more and went to their website.

“New kittens need a home.” When I saw this advertisement, I begged mom to let me keep one. When she said I could, I squealed with delight and jumped up and down clapping my hands! I picked a cute, white kitten and named him “Whity”? I loved my cat, but he was a little silly looking, boring, and noisy. He looks kind of funny, because he doesn’t have a tail! Also, his soft fur is white as snow, except for some spots on his head. Those spots are a light orange. Whity is a very lazy cat! He just likes to sleep. When he sleeps, his eyes are closed and he is relaxed. He curls up in a ball and rests his head on his paws. When he is awake, he just wants to eat. He only likes to eat white rice if we put salty, flavorful tuna in it. The tuna makes his

up about two thirds of the A4 sized advert. The picture is of a woman

I will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. It strongly reinforces the views through the content of the text and captures the interest of the audiences through multiple eye-catching pictures. When the reader first looks at the advertisement, it makes him or her feel how entertained and amusing this place can be in spite of the all

Cohen, E. L., Shumate, M. D., & Gold, A. (2007). Original: anti-smoking media campaign messages: theory and practice. Health Communication, 22(2), 91-102.