Advertisement Analysis: Fast Food Advertising And Gender Stereotypes

In conclusion, advertisements, although they are intended to only sell products, contain many different underlying ideas and opinions of the people who created them and the society from which they came. I analyzed a Red Robin commercial for a burger which included a suggestive woman to appeal to men and their appetites. This use of women and the ways in which American society has sexualized food have societal and cultural implications that are not overtly visible unless one is looking for them. If we look at the way Americans view women, we see that they are sexualized. This sexualization is used to sell much more than food, such as cars, watches, perfume

Both of these perspectives provide a fundamental understanding of how and why gender stereotypes are so powerful in today’s society but they fail to explain how gender stereotypes started. In order to truly understand the power that stereotypes yield, we must first examine the historical context that gave rise to their existence.

Burger King Ad is using a strategy to advertise their product. One of the strategies they are using that’s related to my picture is the rhetorical appeals. For the rhetorical appeals Burger King is using logos. The rhetorical appeals that they used are one of the best methods to get more attention and to have more customers.

Whether we realize it or not, we are constantly surrounded by advertisements. On average, we are exposed to approximately 3,000 ads per day, through logos, billboards, and television commercials, even our choices of brands. But in today’s society, one of the most used and influential tools of advertising are women. But the unfortunate thing is that women are not just viewed as actresses in these ads but as objects for people to look at, use, abuse, and more. In her fourth installment in a line of documentaries, “Killing Us Softly 4,” Jean Kilbourne explains the influence of advertising women and popular culture, and its relationship to gender violence, sexism and racism, and eating disorders.

This Burger King advertisement, was released in Singapore in 2009 and has seen an array of scrutiny since its original release. The ad uses language and photo placement to insinuate certain sexual acts, that many found offensive. Therefore, customers, journalists, and even the woman featured within the advertisement, have given backlash to the major fast food chain in response to their rather scandalous ad. The photo featured within the ad was purchased from a third party stock photo company. Within this specific shoot the woman was asked to portray a variety of emotions. When the advertisement,was released and she was never informed that her photo would be used in such an inappropriate advertisement. The woman was so upset that she called for a boycott of Burger King until the ad was pulled.

In today’s society, the media, in many ways control the average consumer’s way of thinking. Bright billboards, catchy radio jingles, colorful magazine ads, and eye catching T.V ads play a major role in obesity in the United States. The one dollar double cheeseburger, offered by Burger King and McDonalds is a prime example. Burger King offers more meat with a better taste, and the advertisements are very colorful. Media tends to influence un-natural way of thinking among the average consumer. These ads usually misrepresent images of their target audience, using physically fit looking people in the fast food ads. A large number of these advertisements place a great deal of attention on the foods taste, rather than its nutritional value. This causes the consumer to overlook the risk and pay more attention to the taste and convenience. Well designed fast food media campaigns play a major role in the unnatural thinking that leads to obesity in the United States.

Many Americans are immune to the exploitation of woman in the media due to the fact that it happens quite frequently. Showing a half-naked woman eating a juicy sandwich should not be the attention getter to encourage viewers to buy their food or product. While examining these ads, it is realized that advertisements today are selling

The Carl’s Jr’s ad campaigns are often highly sexual and to some people highly comical. The kind of advertising I find these ads’ to be as discussed by Sturken and Cartwright fall into the category of the gaze, specifically when dealing with gender. Commercials have a large impact on our society they are used to sell items, but what do ad’s like the All-Natural say about our culture or what effects does it leave on society?

The media today makes us have a skewed vision of our own bodies from the use of masculinity and femininity for the fast-food’s advertisement. According to the article, “Having It His Way: The Construction of Masculinity in Fast-Food TV Advertising” by Carrie Packwood Freeman and Debra Merskin argue that fast-food advertisement today continuously uses human sexuality for their buying and selling, causing the viewer feelings craving for consumer products. This ad Carl’s Jr, Burger King confirms Freeman and Merskin’s argument that fast-food ads today commonly reinforce “heteronormative, sex-role stereotypes” (456). While television adverting of fast food is an easy target for criticism, we still feel it is important, how meat is culturally constructed

In the” The construction of Masculinity in fast food TV Advertising “Carrier Packwood , Freeman and Debra Merskin , Professors and studies how the media portrays veganism and animal production at the University of Georgia, Debra also teaches and does research on the media portrayal of women and minorities at the University of Oregon . It is challenging that gender has been used construct characters. The authors portray different stereotypes in commercials or advertisements in general which are fast- food products and they urge how this stereotypes are presented .Furthermore they point out this characters which are objectification of women, supreme identity of male and women as freedom takers. These characters have built meanings and it has become something normal in the American population. People are not buying products instead stereotypes of characters. In relation to fast-food products different products also use this stereotypes in commercial and advertisement

This essay discusses the representations of women in media and advertising, including the effects they have on individuals in society. Firstly, I will review the literature on stereotypical gender roles within media and advertising. This will include traditional roles such as the housewife, and modern roles such as the sex object. Secondly, I will critically evaluate and examine the effects of these roles on women, and even men, in today’s society. Effects include body dissatisfaction, thin idealisation and, in extreme cases, violence against women. Thirdly, I will aim to make conclusions on whether gender representations and roles within media have impacts on men and women in society.

Stereotypes is such a common thing in advertisements these days. Most models portray the “perfect” body type or skin color, when most regular, everyday people don’t look like that. They are giving us expectations that aren’t realistic.

For example there is a scene where one of the USA players was drinking water and then pour water all over her body, emphasizing the attention to be brought towards her body. Because of this it reinforce the sexual objectification of women as there is a strong focus on their body and their motions. Towards the end of the commercial there is a zone into one of the model’s buttock and even saw one of the model’s slapping the other’s butt. And while these images are playing we see that two men specifically are looking that the women play and commenting that the burger was both Texas and Mexican inspired.Through this comment this comment its shows that they did not wanted to tell the models because then they would stop playing and they would not be able to watch them. This then showcases the Hegemonic femininity idea that women’s beauty standards are places according to masculine standards in which women’s beauty is emphasis on their physically and sexuality. In all then it reinforces the sexual objectification of women in media while negatively representing the two race problems to its’

Marilyn Monroe, Marlboro Man, Hugh Heffner, Pamela Anderson, and The Rock are all examples of the society of idols whom the American public has looked up to in various media forms. In today’s society there are many gender and social stereotypes that remain a prevalent part of the advertising tactics of the media. In the particular ad that I have chosen are examples of gender stereotypes that I would like to analyze and discuss using Douglas Kellner’s article “Advertising Images”. Kellner states that the tobacco industry in both the past and present use subliminal messages with the intention of portraying lifestyles and choices to the American public. Cigarette ads in particular, Kellner argues, “contribute to identity formation in

In gender advertisement, images are used to portray stereotypical gender roles. In this advert I would briefly describe its and then I would do the analysis. The advertisement is for Huggies diapers a company that sell baby supplies. The purpose of the advert is to establish the role of a particular gender against the other. The advert shows a father and his child. The attention of the advert is to challenge the gender stereotypes because it shows a man who is taking care of the child. The context of the advert is to show that the father is responsible for taking care of the child which is strange because mother is usually take care of children. Most of the ads associated with childcare prefers women so it is not common to see a man taking care of a child. The whole point of the is that the company us trying to say that father is also responsible for taking care for the child not only mother.