Advertisement Analysis Of Advertisement

Decent Essays

Healthy living is a common goal for numerous individuals in today’s society. The majority of them state that the motive behind healthy living is to maintain their outward physical appearance; however, individuals often do not state that the main reason for their healthy living is simply to be healthy, which contributes to the health of major bodily organs. Eating healthy is vital to keeping bodily organs functioning properly, and the advertisement, created by Fortis, portrays this. The advertisement tries to encourage the audience to live a healthy lifestyle by making the decision to eat healthy from the use of an emotional appeal in the text, and the connection between broccoli and kidneys in the picture. These two techniques combine to make it easier to convince the viewer to eat healthy.
Before trying to understand the purpose of this advertisement, it’s best to know who the creator of the advertisement is and when it was released. As denoted by the emblem towards the bottom of the advertisement, it was created by a healthcare company in India named Fortis. Fortis is known internationally as one of the top medical institutions in the world. By Fortis being a top healthcare company, they often preach about making healthy lifestyle choices. From their track record on encouraging the public to stay healthy, it is expected that the motivation behind this advertisement is to do the same. The other emblem on the bottom of the advertisement shows that it was released on or

Get Access