Advertisement Analysis Of An Advertisement

According to Action on Smoking and Health (ASH), 36.5 million Americans currently smoke, that is about fifteen percent of the population which is equal to the combined population of America’s twenty-five largest cities. Although anti-smoking advertisements are shown throughout the United States, people do not take them seriously half the time. The advertisement in this analysis showcases a grayish background, with the colors focusing mainly on a cigarette box that has the cigarettes put into crayon labels and the box also opens like a crayon box. There is also a child’s writing with crayons saying, “Just like mommy.” From this, the image showcases the dangers of smoking and the causes it has on loved ones. This advertisement uses strong ethos, pathos, and logos to get ASH’s point across very clear.

One of the ways that photography limits our understanding of the world is through the manipulation of images to trick us. In cigarette advertisements, the picture of the cigarettes is edited with vibrant colors and little details to the point that it starts to persuade the viewer to think that smoking is good. This is how companies manipulate their images to fool us. Others claim that it does not matter because the point that the advertisement is trying to make is that cigarettes are harmful, but this does not go through the viewers heads because

Approximately twenty percent of adults in the United States smoke cigarettes, it is this habit which is the number one cause of death that is easily preventable. Anti-smoking advertisements are seen throughout our society, usually showing the harmful effects of tobacco through graphic pictures or other shocking images. The advertisement I chose is a black and white image, showing a young man smoking a cigarette, with the smoke from it forming a gun pointed at his head. Off to the side appear the words, “Kill a cigarette, save a life. Yours.” The advertisement makes use of the three rhetorical appeals of logos, ethos, and pathos through its image and implied meanings. Through this, the image is able to convey a strong sense of danger and bring awareness to the deadliness of smoking.

This type of advertisement is selfless in that it seeks to achieve satisfaction from the possibility of stopping its intended audience from smoking and nothing more. It even asks at the bottom of the picture if the individual needs help. Following up with a smokeline expresses concern for the person. In its design, the layout has a depressing background. This gloomy image is possibly representing what comes along with each deed. A glowing white font captures the viewer’s eyes, but is present to sort of highlight and make it clear that the

Another woman brings up to a little girl how smoking can increase your risk of aging. This advertisement shows logos into play. Logos is shown when it is stating the reasoning on why children should not start smoking. Pathos is also shown when the adults state the reason why one should not pick up a cigarette. The different kind of effects creates a sense of fear and avoidance of the product.

During the whole video, everything is made to visually look appealing, attracting a younger crowd. The cowboy shows that smoking makes one appear tough, the DJ shows that it makes one look cool, and the woman shows that it makes one seem beautiful. Every human has that inner desire to be tough, cool, and beautiful; to fit in. However, instead of promoting these qualities, the commercial instantly shatters all those looks with the consequence of near death. They place the value of one’s life above how something makes a person look. They are trying to stir up viewers emotions about life and persuade them to feel the same way. The way the old man is having trouble talking and breathing would also bring up emotions such as sympathy, sadness, and fear. Most people would sympathize with the man, feeling sorry that he is so ill, and thus being moved to stop smoking. In addition, the old man is on the verge of death, and one could even see his own fear on his face. The thought of “this could happen to me,” would install fear into smokers to quit, and nonsmokers to never start a habit. The creator(s) of this commercial uses the public opinion of people’s thoughts as his logical argument. Most people, even smokers, have the opinion that smoking is disgusting, dangerous, and unhealthy. Then again, most people have the opinion that smoking will physically make one more appealing to the eye. Some people believe that smoking is

I chose to write about the "Reach for a LUCKY instead of a sweet" ad created by Lucky Strike cigarettes and how they appealed to the average American woman of the 1920 's. We 'll be going over what the average American woman of the 20 's was as well as why they were so fascinated with smoking cigarettes. Didn 't they know that cigarettes cause cancer? Didn 't they know that they could die, and leave their loved ones behind because of cancer? Did they truly believe that cigarettes were the miracle to keeping them skinny? Or do you think that cigarettes were more of an accessory than a need to be happy and healthy? The truth is, ads like this target women who want to look sexy and keep their slim figures, or maybe even lose weight, but

Advertisements are all over the place, whether they are on T.V, or in a magazine, there is no way to escape them. They all have their target audience who they specifically designed the ad for, and of course they are selling their product to. This is a multi-billion dollar industry and the advertisers study any and every way that they can attract the consumer’s attention. Anytime a products advertising tagline becomes incorporated into a popular culture, a pinnacle of success has been reached. The “Got Milk?” tagline has been integrated in messages across the country such as churches, “Got God?” cheerleaders, “Got Spirit?” and even universities, “Got Whoop?”. The “Got Milk?” ads have

Ads have existed for so long for a reason, there’s really not another alternative as effective in trying to introduce someone to a product, movement, or idea. The particular smoking ad from an organization called Health Canada created an Ad that clearly shows the negative effects of smoking cigarettes, not only that, but they also try to give aid to those who are looking to quit their detrimental habit; they carry out this goal of informing and persuading users to quit or abide from starting, by using many elements which include purpose, photo, text, and content. This Ad was great to analyze since it’s easy to define what the media is trying to portray, as well as to it having distinct images making it intriguing to question and inspect.

The purpose of the advertisement is to persuade women and men to buy cigarettes in order to be alive and happy. I believe the advertisement is specifically appealing to youthful, Caucasian couples, and targets the middle class. The Newport company is utilizing the fun filled image to make a claim

In the Hunter/Gatherer section of Omnivore’s Dilemma, Pollan talks about what it takes to accomplish the task of developing a meal on his own; consequently, the people of today’s society are so used to the abundance of food that they have no idea what all is involved in establishing a full meal. Americans take this great abundance of food for granted, which causes an increased craving for more. This is where the world of advertisement has been the strongest. One of the easiest ways to reach people is through their food; therefore, major food industries try to lure people in at all costs just to buy their products. The Fast food industry is the

up about two thirds of the A4 sized advert. The picture is of a woman

I will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. It strongly reinforces the views through the content of the text and captures the interest of the audiences through multiple eye-catching pictures. When the reader first looks at the advertisement, it makes him or her feel how entertained and amusing this place can be in spite of the all

Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.

The two tree-covered banks of the river converge in the distance far beyond the dingy as if to immortalize the moment. This moment, as the reader discovers, is one which should be anything but immortalized. Hidden up in the clouds is a well-camouflaged light yellow box reading "HELP ME UNDERSTAND WHY SOME KIDS YOUR AGE SMOKE CIGARETTES". As the eye continues to wander down towards the darkened water between the dingy and the camera, one arrives at some text at the bottom of the page just beyond the edge of the picture. At the right is another yellow box similar to the one up in the clouds. This one contains the text, "TALK TO YOUR KIDS ABOUT NOT SMOKING. THEY'LL LISTEN.". On the left are two small paragraphs in plain font, containing the quote "How to start the conversation [about smoking] is up to you". The attention of the reader returns to the image, and once again sees nothing but a bleak emotionless picture. Just to make sure the advertisement does not attract any potential vacationers, the river is dotted with algae, and there is not a single artificial structure in sight. In comparison to the dozens of other ads found in magazines such as this one, nearly any reader would simply pass over it without a second thought. For those who *do* play closer attention, however, Philip Morris has carefully chosen visual queues to quickly send them on to the next page.