Memo: Re: Cleopatra Soap Strategy Changes
To: Bill Graham:
From: Steve Boyd
To turn things around and make the Cleopatra product successful in Canada we need to swiftly make a few major changes to our marketing/product strategy. We need to grow by drawing more market share from competitors, as the Canadian soap market is changing. Focusing on Skin Care was the correct segment to target but we have made a few blunders making assumptions and conducting incomplete research before product launch, only based on a successful launch in France. Ultimately we are failing to meet our targets. The marketing campaign did indicate a positive result in increasing brand awareness, which is a strength for us. While there are three opportunities for a course of action to take, my recommendation is that we adjust strategy as there are specific areas that can be fine-tuned for improved market performance, as my data shows that this direction will have many benefits. With these careful revisions to our marketing strategy and some minor modifications to speed this process up we can eventually reach the goal of a 4.5% market share with the following suggestions.
The first important step is we need to adjust is the pricing of Cleopatra. To effectively boost initial product usage, we should discount the product to create a foundation of the brand. After the brand is established and a solid customer base is formed, slowly we could reduce discounts. My suggestion is to reduce the regular selling
How did Cleopatra rise to and maintain her power? Not much is known about her life since she lived so long ago, but what is known is enough to piece together some of her life story. Cleopatra was a strong and intelligent woman who made it through all the struggle and strife of the ancient world until it became too much for her. Cleopatra’s reign began and ended with tragedy, but was maintained by exploited love connections.
In the world of popular culture, Cleopatra VII is regarded as a woman with heavy eye makeup, a thing of beauty, someone with power sourced from her looks. However, the Cleopatra that history recalls is one of deadly determination and dedication, a teenager with a thirst for power, then a woman with a goal to keep Egypt out of the Roman Empire’s reach. Throughout her life as a leader, Cleopatra VII faced many difficulties, each one of which she met with an intricate strategy that showcase her deep knowledge of the politics and governance of the world around her. As she faced misogyny, bias and turmoil in both her civil and personal life, Cleopatra remained a capable and resilient leader of an imminently crumbling Egypt, and she defied all stereotypes
Cleopatra was a noteworthy Egyptian Pharaoh whose legacy and role was shaped by her experiences and achievements in ancient Egypt. It can be argued Cleopatra was a significant figure and her role and legacy was formed by her experiences, achievements because she stood for a symbol of power and strength in a time where society was male dominated. Cleopatra’s personality and early life impacted the beginning of her rise to power and in 51 BC she became sole leader of the Egypt. The key events in Cleopatra’s reign and the role she played during the alliance between herself and Caesar impacted on her reign. External factors informed her motives, which pushed her to make decisions during her rule, as it significantly impacted her relationship with Mark Antony. Cleopatra’s legacy had short and long-term effects; the consequences of her decisions pushed her to commit suicide, the events and choices she made during her life portrayed her significance.
After the First World War, America entered into a golden age during the 1920s. With soldiers’ successes in war, women felt more confident to push for social change because the country was economically and politically stable (Yalom). Following years of women’s protests for change, the United States Congress and President Woodrow Wilson finally passed the nineteenth amendment in 1919. With the right to vote, more women began to work outside of the home in factories (Dumenil 112). Women’s new role in the workforce challenged the traditional belief that women should stay at home to raise their families. However, it was still difficult for women to join the workforce and few women had professional careers despite their level of education (Dumenil
Cleopatra, Greek queen of Egypt, was born at the beginning of 69 B.C and one of the few women rulers in ancient Egypt. Her father was Ptolemy XII And Cleopatra was the last pharaoh in Egypt. She is known as clever, covetous, skilled, beguiling and manipulative. Cleopatra’s physical features are not certain and there is not enough information about her profile. “The colour of her eyes and of her hair is not known; nor can it be said whether her skin was white as alabaster, like that of many of her Macedonian fellow countrywomen, or whether it had that olive tone so often observed amongst the Greeks. Even her beauty, or rather the degree of her beauty, is not clearly defined.” Cleopatra was born at the finish of the Ptolemaic dynasty, because,
Burt's Bees has the benefit of using every single natural product yet can offer a wide range of things that are sound and stylish. Further, Ocean Cosmetics’s conveyance and marketing are frail. Its products are sold in just a couple of outlets in one US area, the Northwest. Another worry identifies with Carol's capacities to grow her business. In the event that she chooses to accentuate development as an objective, the business could do well. In any case, then again, she has no past encounters (and maybe no instructive foundation) with overseeing development. These weaknesses are frequently connected with little, new ventures like Ocean Cosmetics. Another weakness is that Carol does not presently have a patent on her cream. At last, despite the fact that Carol's relationship with Sage Shipping can be consider a quality, it can likewise be a weakness if, for instance, Sage were to close and leave Ocean Cosmetics without a supplier for a significant number of its ingredients and compartments. Given different sellers exist for makers of skin care products, Ocean Cosmetics would have the capacity to distinguish different suppliers yet it would be a tedious
Aesop is a 1987 established cosmetics selling company with an idea to make a high range of magnificent products which support the function and structure of body, skin and hairs. Each and Every Aesop Product is created after keeping in mind certain factors such as considering distinct needs of the mass as well as seasonal and climatic conditions. They are
The purpose of this paper is to look at the history of Cleopatra VII, as well as how and why she wanted to be portrayed in a certain manner with respect to visual art. As the last noble of the Ptolemaic Dynasty, her images communicate her political abilities, her religious feeling, her caring duties and determination in preserving royal lineage, and her direct connection to ancient Egyptian gods. In addition, having relationships with two of the most powerful men in ancient Roman history, Julius Caesar, and Mark Antony. Cleopatra was also able to improve her skills as a powerful pharaoh and set her status as pharaoh.
As it is mentioned previously, Cleopatra was viewed as a God since she was born. She kept the same status and became the queen of Egypt. In the movie, Cleopatra seems to make all the decision by her without taking anyone’s consent. As for historically, Cleopatra was also talking her decisions on her own but probably needed some point of view of other people in different expertise. The message projected behind this movie is that even though Cleopatra was a young woman who was controlling the Egyptian Empire, she was still able to defeat Caesar even if she has many obstacles.
Being one of the most talked about ancient rulers in history makes it easy to realize that whether good or bad, Cleopatra made a difference.
The Cleopatra from Fielding's The Lives of Cleopatra and Octavia and George's The Memoirs of Cleopatra, and a collection of movies including, DeMille's "Cleopatra", Mankiewicz's "Cleopatra", and ABC's "Cleopatra", vary in the extent by which she utilizes her sexuality and intelligence to manipulate Julius Caesar.
The main purpose of this business report is to review the appropriateness of Jurlique cosmetic products for the Australian target market. The key findings are: Australia is a huge market for cosmetic and toiletry industry, while it is full of competition due to the zero duty on American cosmetics; Jurlique is a well established brand for most Australia customers, however, it still needs unique selling points other than natural ingredient to expand its market share. This is mostly based on the product research and development.
Currently, the business has not ventured in the cosmetic market of London and Canada. Canada and London provide an opportunity for the company to expand its market through its international entry strategy of retailing and B2C framework. The SWOT analysis of the company shows a wide range of strengths and opportunities for the company’s future success such as market gap (London and Canada), Globalization, technology and good customer relation (BBB accreditation). The company demonstrates high capability of sustenance and survival through retailing, personal selling, E-commerce, E-marketing, Fashion Collaboration and other B2B platforms.
We aim to provide Australian and foreign consumers with the highest quality skincare on the market while promoting sustainable behavior and reducing our ecological footprint.
In the highly competitive Japanese skin-care market, P&G¡¦s new SK-II product has proven its success as a premium and prestige offering. P&G has gained significant knowledge transfers from SK-II development and further, has successfully tapped the fickle Japanese market and has devloped a loyal user-base in Taiwan and Hong Kong. With its phenomenal success, it is only logical that P&G consider rolling-out the SK-II product-line to the international market. However, while there is significant worldwide growth potential within the $9 billion prestige skin-care industry, based on recent organizational changes, new corporate priorities, and thorough market assessment, P&G must base its decision on current resources and capabilities to