Advertisement Essay

1531 Words7 Pages
What You Are Seeing Is… An American entertainer, Will Rogers, once said, “Advertising is the art of convincing people to spend money they do not have for something they do not need” (Web). This is the power of the advertisement; it has a power to persuade people even though it might not be on their shopping list. Hundreds of advertisements are put in to our brains every day of our lives, but out of those hundreds of advertisements, how many of them cross your mind when you buy something? There are different types of advertisement out there, such as television commercials and radio commercials that try to catch many minds of audiences; however, the most fascinating type of advertisement has to be the rhetoric advertisement. A rhetoric…show more content…
What the advertiser is indirectly trying to say is that it does not matter how fitted you might think you are, you can always use our product to get thinner and that is how you can take one more step to having that perfect body you have always wanted. The size of can is also an important thing to notice. Instead of putting a large image of Slim Fast’s product like most other advertisements do, the company decided to put an actual size of their product. The reasoning is that the company did not want to make anything big because of their motive of generating everything small. The most crucial part of advertising is targeting your audiences. It matters to study the major group of consumers, who use the company’s product the most. The Slim Fast Company did an outstanding job of attacking their major audiences by putting this advertisement in the magazine, which females read more than men do. Given that the female audience is more likely to use these types of product, they did a great job of articulating woman as the one, who was looked at as overweighed. The company also used the theme of wedding, which helped to appeal even more to female audiences. Overall, the company did a tremendous job of appealing their product and putting it in to your mind with humor at the same time. Another way that Slim Fast manipulated their female audience was by using the sins of vanity
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