Advertisement: Family Circle Magazine Campaign

Since 1928, the H. B. Reese company's been making the irresistible combination of chocolate and peanut butter known as the Reese’s Peanut Butter Cup. The significance of this artifact in the american culture and history is, without a doubt, vastly significant. As a confection, both peanut butter and chocolate pack a strong punch in their own right. They are often main ingredients in cookies, cakes, ice creams, and other desserts and treats.They're familiar… there’s something instinctively American and close to home about them both. It is no wonder they need very little persuasion of the American people to become the number one most popular candy in the United States by a wide margin.

This is a magazine advertisement critique for ACUVUE 1 Day Moist contact lenses advertisement. The critique will based on whether this advertisement has all the important elements such as headline, copy, visual, typefaces, sizes, colours, signatures, and etcetera. Besides, this is to check the level of persuasiveness of this ad, whether it can call people to action, to buy the product immediately. Next, we want to see how effective the visual works with the copy and headline to assist each other in order to create people’s interest towards finding more about ACUVUE 1 Day Moist contact lenses. We want to analyse whether the message that this ad is trying to deliver is received by the customers.

Three small children are pictured laughing and sharing popcorn amongst themselves, along with the message, “Spread popcorn. Not flu,” (Edgenuity). Using the association technique, it shows how of the two things mentioned, popcorn and the flu, popcorn is the item that should be shared, rather than the much sicklier alternative. This is enforced with the ad’s informative message of, “Even healthy kids of any age can get sick from the flu, and they can spread it to family, friends, and others. Everyone 6 months of age and older should get a flu vaccine every year,” (Edgenuity). This successfully gets across that the flu is a serious illness that should not be spread, but that it is easily preventable with a flu vaccination. Parents may see this ad and worry about their child’s safety; not only could their child get the flu, they could spread it to other children as well. Many parents may then go get a flu shot for their children in order to prevent that from happening. This ad effectively uses the association technique and spreads the important message in an informative and catchy way.

In the reading Advertisements R Us, Melissa Rubin expands upon her analysis of Coca-Colas’ 1950 magazine advertisement, and brings many points to light about how the company uses cleverly crafted advertising tactics to appeal to a specific group of Americans. By clearly communicating her evidence to back up the analysis of the advertisement, Ruben composes a thoughtful and persuasive paper. For example, Rubin explains how simple details, such as the use of their slogan on the vending machine pictured which reads “Drink Coca-Cola - Work Refreshed”, and the placement of “Sprite Boy” in the ad, all work together to send a message that makes consumers want to buy their product. Consequently, because of the evidence presented in her writing, Rubin has crafted a paper that I find logical and persuasive.

In today’s society, family is often attempted to be organized within a social structure. Within this structure family typically is consisted of mom, dad, daughter, and son. However, many families do not fit into this configuration. These families may include same sex couples, separated or divorced families, extended families, or even blended families. Even though these families may be happy and healthy, to many they are not considered real families. Going along with the topic of imperfect families, both Barbara Kingsolver and Richard Rodriguez try to break down the traditional family structure through their writing. While Kingsolver’s “Stone Soup” and Rodriguez’s “Family Values” explore the ideas of different family structures and traditional American values, “Stone Soup” breaks down what an actual family is like while “Family Values” expresses the value of family in different cultures.

Over the course of the last sixty years, family values have consistently continued to change. With a heavier influx of women entering the work force and the social emphasis of individualism, the traditional family image has changed, and with

To increase profit, Wonderful Pistachios makes advertisements and publishes them in magazines to increase exposure and sales. In a particular advertisement titled “The Mindful Nut,” Wonderful Pistachios creates a scene in which a woman is meditating in a black background. The purpose is to promote their product by appealing to women who are outer-directed emulators who have a desire to fit in with trends in society as well as inner-directed I-am-me who strive for mindfulness and a healthy lifestyle.

One of the posters or advertisement is "Spread music, not the flu" and shows two young adults listening to music all joyful and relaxed. One is showing two little kids eating popcorn and having fun and the slogan is "Spread popcorn, not the flu" once again this is associating and involving others. Another ad shows these two older parents or grandparents and a kid saying "shots aren't just for kids."

In the past twelve months, there has been one advertising campaign that has stuck out amongst the rest. This advertisement can not only be seen on television, but also at your local movie theater before the opening credits. This advertisement campaign is Geico 's "Spy" commercial. This commercial features a US spy that is combating operatives when his cell phone rings. When he picks up, his mother is on the other side of the line complaining about his father refusing to hire pest control to get rid of the squirrels, as it is personal this time. The commercial then goes on to say, "if you are a mom you call at the worst time, it is what you do. If you want to save 15 percent on car insurance you switch to Geico. It 's what you do" (Mother Knows Best, 2015). This paper will discuss the success of the Geico advertisement.

This advertisement, intended for publication in American family magazines, is a print ad manufactured with the goal of supporting the fight against prescription drug abuse. This advertisement uses a strong visual metaphor, an emotional appeal, and persuasive techniques to positively sell the idea of anti prescription drug abuse. The ad uses the visual metaphor of a vending machine to create the subtext of prescription drugs being easy to access. Vending machines are convenient, widely available, and a fast, easy, and inexpensive method of delivery.

Review the advertising of your major competitors. Document where their ads are placed, as well as their messages and their major selling points. Use that information in developing your own advertising strategies. This technique saves you work, because your competition has done it for you. For example, sites like Groupon, Living Social and AngiesList provide their members with substantial discounts on daily deals. They advertise through ad words and graphic banners on websites and television. They all have affiliate programs, as well. If you were starting a daily discount program, those methods have proved effective for these companies, so they should do well for you.

Even though PEP cereal is no longer sold anywhere, one advertisement during its era of popularity brings up controversial points. The classified ad seems to be of antique value, dating back to as early as the 1930s in which the cereal was first released. The photo features a husband just getting off work, dressed in a suit, putting his arms around his wife. It is defined that the wife is wearing typical housewife clothing (heels, cooking apron, dress, and feather duster), returning the husband’s embrace with a smile. The picture also features a box of vitamins in the left lower corner, along with sayings by both the husband and wife. It seems that the intended audience is marketed towards the general public, deeply rooted in traditional gender roles.

While men just buy what they want based on their needs. It is mainly a priority of what women or men want to have in their life. For example, women usually want the latest product no matter what the price is; while men buy what needs to be accomplish in a job. The advertisement also portrays when men have to diet or control bad food habits in which it is necessity to focus on their health. This can various meanings but it leads to one main inference: when consumers are educated or know what bad for them, do they care for the affects at all? It is the social and financial affects that may contribute to what is the target audience and if such importance no to a man or

These commercials are sending a bad message to young athletes of America. Training and physical fitness are important components to make a good athlete. Young athletes look up to the stars of today's professional sports. The commercials that children see encourage them to eat foods that are not healthy for them. Usually, the advertisements

Around 1950, almond farmers asked the US Department of Agriculture if they could collaborate to improve quality and marking of their almonds. California Almonds comes from nearly 6,800 almond farms, and over 91% of these farms are family-owned. Their marketing team constantly finds and implements new ways to reach their target audience of heathy people. One ad in the September print of People Magazine depicts a young female smiling off in the distance in the lake on a paddle board holding an oar, while the mountains behind her are blurred. On the side of her in large pink letters it says, “An Excellent Source of Can-Do in Every Crunch.” Under this it explains that “Whatever you take on, take it on with almonds,” because every serving has six grams of protein to give you more than enough energy to conquer your day whether you go to school or go paddle boarding in the mountains. California Almonds adds emphasis on the lighting, focus, and pathos for their advertisements to stand out to their audience while simultaneously giving a warm satisfying feeling of contentment.